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Showing posts with label Online shopping. Show all posts
Showing posts with label Online shopping. Show all posts

Sunday, June 07, 2020

Why You Must Position Your Website Well

Books, notepad, golden mug and a computer on top of a work desk.
If you run an online business, you must have a website. Most modern day businesses operate largely from websites for very obvious reasons. These businesses use their websites to showcase their brands and their offerings with a view to generating many more customers than they might ordinarily generate using physical stores. In view of present day realities, with more and more consumers shopping online instead of in-store, it is a very smart thing to do to position your website well enough to help build your business for higher profits.

First you must invest in the aesthetics and functionality of your website. If your website is poorly designed and looks scruffy, it is not likely to attract a lot of customers. Many customers may not trust it well enough to decide on spending their money trading on it. Generally, a well-designed website somehow very confidently communicates to customers how serious your business is. It helps your business to build trust and better business as a result. Many vital customer decisions are usually made based on the appearance and layout of your website instead of some other considerations.



If you are a marketer, there is no doubt you are aware that the present marketing trend tilts towards remote working, remote shopping and high-speed deliveries. Working out of a well-designed and responsive website favors this trend. With more and more millions of shoppers looking towards e-commerce sites for their shopping needs, positioning your own website well enough to tap into this huge customer base is good for your business. Therefore, it helps to position your website well enough for it to be able to capture a huge chunk of the growing market share of these consumers who now prefer to shop online.

The digital market world is characteristically ever-changing. For this reason, it pays to always be a step ahead of the curve. If you can anticipate changes in the digital world and change your website to accommodate these changes; that is smart. Doing so somehow helps to position your business as modern, cutting-edge and competitive. It can help to put you one step ahead most of your competitors in the highly competitive digital market space. You must habitually look to the future with a view to identifying new trends on time. That will enable you to quickly make the right changes to your web offerings to reflect your modernization drive with a permanent eye on your competition.

Lastly, never overlook the power of inbound traffic to your website because traffic is another element that can greatly affect the sales your website is capable of attracting. Anything you do on your website to help it attract more and more inbound traffic is good for sales. If for instance your website is able to attract say 100 web users/day and perhaps only about 10% of them actually do business with you, it simply follows then that if you explore ways to attract more traffic, you inevitably increase your sales as well. Simply logical no doubt! If you have the knowhow, you can use SEO techniques in addition to other promotional efforts to attract traffic to your website. Doing so helps to ensure the right consumers are landing on your web pages in good numbers. These are the sort of consumers who have already shown some interest in doing business with you by actively using your keywords to search for products online. The SEO techniques you’ve deployed help to send such consumers directly to your website.
 

Tuesday, April 11, 2017

4 Small Business Trends Steadily on the Rise


White on Green Small Business Owner road sign.
If you are very current with trends, you must have noticed that small businesses are going through a whole lot of changes in recent times. Apart from ethical and regulatory requirements, the advancements in communication fields, IT, marketing and other fields are playing major roles in engendering changes in the way and manner people run small businesses these days. The small business trends discussed here currently appear to be rising steadily because more people have started to pay more attention to them. Just take a look around you. You will discover that many small business owners are now:

 

Focusing more on customer service: Many small business owners have realized that if you support your customers well, your chance of customer retention increases tremendously. Of course, they know that repeat customers are extremely valuable to their businesses. With advancement in technology, many now use chat apps to literally lead customers by the hand to do business with them. Many are now able to provide 24/7 support services by way of availability, prompt response and prompt solutions. Right now, if you do not have chatbots for customer interactions, the time to deploy some in your own business is now.

Getting their businesses online: That simply means, less storefronts and more websites! The good news is that small businesses lately have become quite divergent and very daring too. With current popularity and real advancements in mobile technology, most small businesses are now flourishing significantly on the internet. The internet somehow allows these businesses to make some reductions in physical storefronts thereby saving on maintenance costs and some other space related problems. So, get smart now by getting yourself a business website if you don’t have one already. It goes with the trends.

Paying more attention to environmental issues: Small business owners are steadily endeavoring to go clean as well as green in the way they run their businesses! That is largely because environmental issues have become a very big concern of the modern world. Going with the flow, it is an excellent thing to see that small businesses have started paying special heed to environmental issues. With global concerns rising over issues like global warming, pollution, plastic, flora and fauna extinction, small businesses now do things to enable them conform to going clean and green to protect the environment in which they do business. So, you now see small businesses deliberately encourage cutting down on plastic and paper use and urging their customers to do same. Online shopping is one great eco-friendly way many of them do business these days.

Having more social media presence: These days, smart marketers consider social media presence a necessity and not a luxury. For that reason, having a presence on social media has become an absolute must for almost all business ventures who want to remain competitive. Hitherto, the online presence people were used to was mainly limited to having a complete website. Not anymore! With the advent of very popular social media platforms like, Facebook, Twitter, LinkedIn and Instagram, the game has changed completely. Social media craze has compelled many businesses to expand their online presence to the social media where the customers can be found and interacted with very easily. Right now, even the smallest businesses of the lot are trying their utmost to up their games on social media by socializing and promoting their goods/services to a very large mass of people. That no doubt is good for business. Get social, by putting your own business on social media platforms. That is the place to be right now if you sincerely want to take your business to the next level.