Repurposing your blog content can help it reach a new audience, resonate with them in a new way, and drive leads. That is what most bloggers want to happen and you too can make it happen by repurposing your own blog.
These here 5 tips are very effective for repurposing blog content to bring in more traffic and convert more leads. You may add others which work for you if you have considerable blogging experience.
Don't fix what isn't broken: Performance is the key here. If you manage to have a good blog post that performs well over a long period of time, let it be. You may write additional follow-up blogs that link back to the original to drive additional traffic, but don't be afraid to keep sharing a well-performing blog if it's evergreen content. When a blog post is doing well, just leave it to keep doing well.
Continually update your blog information: Quality content always holds the key to good blog performance. Once you identify a blog post that does really well, but the information is outdated, you can update it with recent information. That way, you can continue to share and promote the piece, while having it remain timely and relevant to your audience.
Change the format: Blogging trends determine what readers prefer to see. So, over time, you can consider turning your written content into a video, infographic, or even podcast which can engage a new audience. Some users respond better to visual content than written content, so it's important to create content for that audience as well.
Build spokes off your hub: Literally speaking that is. This is one great technique that works with deeper exploration of a good content. If you have a blog post on a major or in-depth topic, you can use that as a "hub" off which to build "spokes." You can then write related posts and link them back to the original post. This helps extend the lifespan of the original post, builds referral traffic, strengthens SEO, and gives you quick ideas for creating quality content.
Tinker with the size of your content: You may decide to expand or shrink your content. If you have very long or very short content, you can easily repurpose it. For example, if you have a blog that offers 5 tips as this one, you can make a separate blog out of these 5 tips. You may also decide to break the post into 5 separate blogs using infographics, visuals, and more by expanding on the individual tips separately. It works the other way, too. If you have a longer blog, or other long-form content, you can rewrite it shorter for better understanding.
