5 Effective Ways to Attract New Customers to Your Online Business

If you want your e-commerce store to grow quickly, you must device effective ways to attract customers to the store. Explore all credible ways to spread the word very widely online about your business and your products/services. Without a steady flow of customers to your store, it can be pretty difficult for you to make sales or even see any profits. This is because you can’t expect consumers to buy what they pretty much know nothing about. Getting your products/services to where consumers can easily find them online becomes the real challenge. This is where this blog article is really relevant. If you want to attract customers to your online business, the following 5 ways among the many options available to you are quite effective.

 
1. Online Advertising

This is done mainly through Google PPC ads. Online adverting is a web-based way to promote your products/services through digital channels. Advertisers who are interested in using this service can link up with a major search engine marketing service provider like Google Ads. PPC ads are highly targeted ads by Google. That makes them highly effective too. Advertisers are only expected to pay for the number of clicks delivered to their products through their digital ads hosted by Google in its domain.

2. Affiliate Marketing

These days, affiliate marketing is increasingly becoming a very popular strategy for advertising. In this business model, affiliates help product merchants to promote products/services in exchange for commissions. These affiliates widely promote these products/services to their own audiences to attract sales. So, products merchants can thus effectively partner with online influencers like bloggers, YouTubers, content creators, and social media personalities to promote their products to very wide audiences by incorporating their advertising into their content. These influencers get paid a percentage of the sales they generate as affiliates. Product merchants can even sponsor blog posts or online videos in exchange for the creator including a brief segment spreading the word about their products/services in their content. This is one very effective way to reach the huge masses who are already consuming content from these creators/influencers.

3. Social Media Marketing

There are many social media influencers presently earning good commissions from helping product merchants spread the word about their products/services. With over 4.5 billion active users worldwide, social media has become one huge market out there on the internet. You can take advantage of its huge popularity to get more customers for your business by having accounts on the very popular social media platforms like Facebook, Twitter, LinkedIn and Instagram. You can take good advantage of the popularity of these platforms not only to widely promote your products/services but also to spread the word far and wide about special deals, promos and new arrivals. Social media is also great for building and strengthening your brand’s image. Attracting new customers to your business depends largely on your brand’s image.

4. Search Engine Optimization (SEO) Strategies

SEO strategies are highly effective to attract organic traffic to your website. They involve the tactical use of chosen keywords in your content to get search engines to rank the content high in their SERPs. So, if you incorporate the right SEO strategies into your brand’s online marketing campaign, your website is likely to show up on the SERPs, (search engine results pages) higher up than your competitors. That means more and better organic traffic than your competition. Any online business that ignores SEO strategy is not likely to survive the huge competition in online marketing. Many online businesses today like to attribute their marketing success largely to the SEO strategies they adopted in their marketing campaigns.

5. Pop-Up Events

Pop-up events are local activities really. They are a great way to put a human face on your brand. They can effectively help you to connect with your local community in an intimate way. Pop-up events such as local business fairs and farmers’ markets are great opportunities to put your business on the map for locals. They bring your business right to their door steps. You can easily attract more local customers if you promote products that are very popular with local people. This is why pop-up events are more effectively used and very popular with businesses in the food, personal care, health and wellness industries.

Last Line

From the foregoing, I guess you now know some of the best ways to attract customers to your online business. You can now design and deploy your own strategies to promote your brand and attract new customers. For best results, it is advisable to choose a combination of these methods rather than relying on just one. Once you launch an effective marketing campaign using these methods, you’ll no doubt notice a remarkable change in the flow of customers to your business. That’s worth giving it a try, will you?

How to Utilize SEO Strategies to Increase Traffic to your Website

If you market online and you want traffic, you must first build a user-friendly website. Next is to get the website into popular social media platforms. This done, you can begin to implement SEO strategies to increase traffic to the website. Search Engine Optimization, SEO is one great technique to get search engines to notice your website, rank it properly and send organic traffic to it. Here are some SEO tips for optimizing your website for more traffic.

Build a User-Friendly Website

Your website is your business window on the internet. The friendlier to users your website is, the more traffic it receives. Internet users are notoriously always in a hurry. To get their attention, your website opening speed must be very fast and the aesthetics eye-catching enough to arrest the attention of users. If users find your website easy and convenient to do business, they’ll keep coming back. That means traffic. If you are unable to do it yourself, you can hire the services of professional webmasters to build you a user-friendly website. That is the kind of website that will always attract good traffic.
 
Optimize your Content for Search Engines

In digital marketing, content is king. If this content is of high quality and well optimized, it attracts good traffic to your website. You can take advantage of deliberate SEO techniques, to optimize your content for search engines. Such techniques include but not limited to creating keyword-rich titles and meta descriptions. You can also specially select and include relevant keywords in the body text of your content. Additionally, you can include internal and external links to the relevant pages on your website. Doing all these will help search engines index your content and improve your rankings. If your content ranks high in the SERPs of search engines, it translates to good organic traffic.

Increase Your Search Rankings

It takes deliberate SEO techniques to increase the search rankings of your website. Researching keywords, selecting relevant keywords, using meta tags, posting high value content on your website, using quality backlinks and some other SEO techniques all contribute to get your website rank higher in the SERPs of search engines. When your search ranking improves, the organic traffic your website gets improves too.

Optimize Your Website for Mobile Searches

Some online reports now indicate that over 90% of internet users access the internet using mobile devices particularly smartphones. Now that means one huge volume of data coming via smartphones. Search engine algorithms do not fail to take note of websites that are mobile-friendly. Search engines therefore take that into account in their rankings. So, if your website is optimized for mobile, it is search engine friendly. That means good organic traffic to the website.

Implement Link Building Strategies

Link building is yet another very important SEO strategy. It is a technique of getting other websites to link to your website/blog. If the websites linked to yours have very good online reputation and search engines see their content as highly valuable, it rubs off on other websites they are linked to. So, if you deliberately build backlinks to reputable websites, it is a good strategy that can help your own website to rank well in the SERPs of search engines. If the links you build back to your website are of good quality, this will help boost your rankings and increase the visibility of your content. The more visible your content is online, the more traffic it attracts. Good strategies for building backlinks include guest posting content on other sites, submitting articles to Article Directories, and participating in online discussion/chat forums.

Track and Analyze Marketing Results

If you track and analyze your online marketing results well enough, it is easy to know where you can tinker with your SEO techniques to get more traffic. As soon as your marketing campaigns go live, it is important to track and analyze the results you are getting from the campaigns. Google analytics tools are always very handy to do this tracking. With these tools, you can measure the right metrics like clicks, impressions, leads and conversions. By analyzing this data, you can identify which marketing channels, platforms and ads are performing well and which ones need to be improved upon for better performance.

Wrapping up

Organic traffic is about the most valuable traffic sources marketers want for their websites. Most of this traffic comes through search engines particularly Google. If you have a good SEO strategy in place on your website, it helps to improve its search rankings. That means good organic traffic. The foregoing SEO strategies can be of help to attract that kind of traffic.

5 SEO Strategies to Boost Your Website

No matter what business you are in, so long as you are marketing on the internet, the success of your business depends on its ability to be found online. That ability is enhanced by the SEO strategies you are using on your website. If your SEO strategies are of high quality and strong enough, they are highly beneficial to your brand and its marketing efforts. In addition, your SEO strategies are critical to the web presence and visibility of your website, especially within hugely competitive markets as found on the internet.

Good SEO strategies are a sure way to boost your website visibility and rankings. These SEO strategies help to tinker with the lot of ranking factors that determine your website’s position in the SERPs of search engines. These ranking factors are at times compounded by the ever-changing algorithms of major search engines particularly Google. These technicalities do make SEO tough to execute effectively on websites but it is always worth the bother on the long run.



As a marketer, if you focus more in these here 5 SEO strategies for your website, you can boost its visibility on search engines and its overall performance.

1. Top-Quality Content

Top quality content is very vital to the success of your website. Without it, your marketing message easily gets swallowed up and lost in the vast labyrinth of the digital market space. You need top quality and powerful compelling content to get noticed by search engines. It is what helps you to stand out in their SERPs. Because search engines need to be guided to understand the context of your content, you need to incorporate some content SEO practices on your website to facilitate that. Some of these practices include, making sure your web pages have at least 300 words worth of content so they can be crawled by search engines, using ALT Text on images and including H1, H2 and H3 Headers in your content. You can also incorporate long-tail keywords, internal and external hyperlinks into the text of the content and making sure to always write a descriptive title and Meta description as well into the content. Doing all these tends to make your content top quality that is usually attractive to search engines.

2. On-Page SEO

Professional webmasters always like to tell marketers that on-page SEO is important because it helps search engines better understand websites and their content. For search purposes, on-page SEO is what helps to easily identify whether your content is relevant to a searcher’s query or not. On-page SEO typically includes optimizing your headlines, HTML tags on Title, Meta and Header as well as on Images. It also involves making sure your website has such a high level of authority, expertise, and trustworthiness to make it easily noticeable by search engines.

3. Website Loading Speed

There are literally hundreds of factors which can have direct impact on your website loading speed. Website loading speed is very vital for your website SEO. This is because, the slower your webpages load, the less likely they are to be indexed by major search engines like Google. And, of course, page speed has a direct impact on both traffic and conversions. Fast loading web pages help to promote good user experience. Web crawlers who are habitually pressed for time cannot stand web pages that take an awful lot of time to load. To increase the loading speed of your web pages, you can use specially adapted Google tools to help analyze the content of your web pages. These tools also help to generate suggestions/actions which you need to help you improve on the loading speed of your web pages.



4. Mobile Optimization

The world is increasingly in a hurry and permanently on the move. This is why many people now rely on mobile devices to do many things online and on the go. From Google apps reports, about 60% of Google searches are now attributable to mobile devices. Now, that is a very huge chunk of search information if you ask me. Therefore, optimizing your website for mobile searches is a very smart idea if you’re looking to attract organic search engine traffic to your website. You can use Google’s Mobile-Friendly Test tool to analyze your site and determine whether or not it is mobile-friendly. The tool also provides you with some suggestions/actions needed to help optimize your website for mobile devices users.

5. Link Building

Ever since Google included links as part of its ranking algorithm, link building has become vital SEO requirement for websites. Links help to provide the all-important signal to Google that a website is a quality resource worthy of citation. So when Google discovers a website with more high quality backlinks, it tends to give it higher search rankings than others with less. Adequate care must however be taken in your website optimization efforts to make sure the website is only attracting links from other websites with high domain authority, a decent amount of backlinks, and a significant amount of traffic. That is how to attract quality links which are good for your website SEO. You can easily access Google tools to help you identify such great sites which you need to attract backlinks from.