Marketing Strategies Every Small Business Needs

The first major challenge everyone faces as a small business owner is competition. That gets stiffer by the day. So, if you want your own business to survive, you must always have your thinking cap on. Resolve to think strategically at all times. These here strategies are not one-size-fits-all strategies. You must look at yourself and your business very well to decide what will work for you and what won’t. Here are some of the best marketing strategies that can help you get your business in the right direction now and the years ahead.

If you’ve been around for a while, you may have deployed one, two or more of these here strategies to promote your small business in the past. Exact same strategies that have proven useful to many others around the world! Here's a list of a few proven strategies that are right now helping businesses across the world:

Building an email marketing funnel
Speaking at, sponsoring and or hosting events/seminars/webinars
Offering free business consultations
Traditional media advertising
Advertising on social media, particularly Twitter, Instagram and Facebook
Adding your business profiles on directories such as Google My Business
Investing in content marketing
Writing a column/articles factually, consistently and continuously

More hands-on strategies:

Write about your products/services: You may not know how to write a blog but not to worry. At least you are literate enough to write something. You may not need to worry about blog writing skills if you are literate enough to write something readable. Just write stories and articles about your products and or services and how they help your customers. Even if your platform is social media, so long as you are consistent and factual, you can build a reputation for your brand online and patronage naturally follows.

Create online visibility for your business: What that means is to be sure your business is visible and accessible online 24/7. To be able to do so, you must create your profiles across all available social media platforms like Instagram, Facebook, Twitter, and others. You must keep your contact details updated there so that people can drop a message anytime of the day. That is one great way to generate very valuable leads.

Maintain email contact with your customers: You can build a reliable email list from your online visibility. Thereafter, you can regularly send emails to your existing customers and also to potential customers you are targeting. This is one very useful way to promote your content, improve sales and nurture existing leads for the future.

Using word of mouth promo: A satisfied customer is a very big asset to your business. You should encourage your customers to speak about your business to others. You must therefore strive more to satisfy customers than turning a profit. Businesses that enjoy good customer satisfaction not only benefit from good customer retention, they also benefit from good word of mouth promos and customer testimonials on your website and even on social media platforms. The better and more the reviews your business gets, the more customers it continues to attract.  

How Small Business Technology Helps to Stay Competitive

 Fact check: “Small Business Experts have established that technology is the backbone of a successful 21st century small business. They have discovered that technology allows small business owners to easily check email, monitor progress of jobs, and connect with clients outside the office and office hours. This is the flexibility that helps small businesses to build strong client relationships and business connections. Even though the tools needed to attain this level of satisfaction vary from industry to industry, the most popular are smartphones, tablets and laptop computers. These tools are extremely versatile, easy to use and highly effective modern technologies.” Here is how they help you stay competitive.

Smart Technology allows small businesses to maintain a consistent product. It gives the ability to share changes quicker and keep records of these changes. It allows a business to grow quicker, maintain consistency and provides better lines of communication between departments. Social media platforms are very relevant here. They help by adding visibility for any small business. Facebook, Twitter and LinkedIn are very popular for small businesses, as they offer effective platforms to promote any business, product or service. In addition, they give businesses viable opportunities to expand rapidly through the large pool of employment and job seeking individuals which number in the hundreds of millions active on the platforms.

How Small Business Technology Helps When Using the Right Keys

 Fact check: “Small Business Experts have established that technology is the backbone of a successful 21st century small business. They have discovered that technology allows small business owners to easily check email, monitor progress of jobs, and connect with clients outside the office and office hours. This is the flexibility that helps small businesses to build strong client relationships and business connections. Even though the tools needed to attain this level of satisfaction vary from industry to industry, the most popular are smartphones, tablets and laptop computers. These tools are extremely versatile, easy to use and highly effective modern technologies.” Here is how they help when using the right keys.

One of the keys to a successful business is the ability to analyze the marketplace and then follow the trends. Google Analytics and some other online research tools readily come to mind here. They help you to research and keep with the trends using your smart gadgets. It is very important to stay up-to-date with the demands of the marketplace and be able to address a client’s current needs quickly if you want to remain competitive. Smart technologies when properly used help a small business to see and adapt to new trends, and to stay competitive. A strong business plan and ethics combined with the smart use of technology create a strong marketplace presence. These include the ability to take risks, to have a problem-solving mindset and keeping the organization under a goal-oriented philosophy. It also includes the ability to explore new markets and to break new grounds first before others.

 

How Small Business Technology Helps When Used Correctly

 Fact check: “Small Business Experts have established that technology is the backbone of a successful 21st century small business. They have discovered that technology allows small business owners to easily check email, monitor progress of jobs, and connect with clients outside the office and office hours. This is the flexibility that helps small businesses to build strong client relationships and business connections. Even though the tools needed to attain this level of satisfaction vary from industry to industry, the most popular are smartphones, tablets and laptop computers. These tools are extremely versatile, easy to use and highly effective modern technologies.” Here is how they help when correctly deployed.

The technologies that work best for most small businesses are cell phones and laptop computers. With these two pieces of equipment, a business can be run from anywhere, including internationally. It is vital to stay up-to-date with equipment and software to remain competitive. To be connected means an increased ability to increase clientele and profits.

International travel requires a different set of technology needs. Besides the power adapter to keep equipment charges, there is a different line of software programs to access for use. Some of the best programs are international wireless Hotspot, Ring Central, Zoom Meeting, Join Me and Infusion Soft. Many more are in the processes of being developed and could be available for use in the very near future.

How Small Business Technology Helps in Business Process Automation

Fact check: “Small Business Experts have established that technology is the backbone of a successful 21st century small business. They have discovered that technology allows small business owners to easily check email, monitor progress of jobs, and connect with clients outside the office and office hours. This is the flexibility that helps small businesses to build strong client relationships and business connections. Even though the tools needed to attain this level of satisfaction vary from industry to industry, the most popular are smartphones, tablets and laptop computers. These tools are extremely versatile, easy to use and highly effective modern technologies.” Here is how they help in Business Process Automation.

Business process automation (BPA) is advantageous to internal processes, marketing and product production. With internal processes, it streamlines lines of communications between departments and maintains consistency. This creates a business atmosphere that is easier to manage, complete tasks and make deadlines. The increase in efficiency creates a stronger bottom-line for businesses.

In addition also, marketing tasks can be automated. These require an expert to monitor, to maintain the business’ branding and to keep a strong focus on company goals. These technologies also help to target intended audiences which streamlines the process of reaching new and existing clients. There are many industry specific software options that can streamline business processes through automation. Automation allows a business to bid for larger jobs, and remain competitive. The bottom line for all small businesses is efficiency. Technology through automated processes allows a small business to operate more efficiently and lower operating costs.