Here are some tips and tactics expert marketers recommend.
Stimulate Growth with Social Campaigns
With online space rapidly supplanting other marketing channels, social media marketing must now be a very essential component of retail products marketing strategy if it was earlier ignored. Many consumers now prefer e-commerce shopping windows for retail products and marketers must take full advantage of that. Aside its huge popularity, social media is now where everyone appears to be doing their own things around the world 24/7. It is smart to take your own retail marketing business there as well. On social media, marketers get very impressive results if they manage to have an effective social media marketing strategy that combines user-generated content, a bit of influencer marketing, and ample video/graphics content. By doing this effectively on social media, retail brands can grow progressively.
Use Unique Strategies per Platform
Yes, just as social media platforms are different so they are unique particularly the most popular platforms like Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube. For instance, certain common marketing strategies may work well for social media platforms like Facebook and YouTube, but in others, retail brands need to adopt unique strategies peculiar to the platforms if they want to market themselves very well on these platforms. It is advisable to study the rules very well and comply with them to avoid sanctions from social media platforms. All the platforms have their own unique and peculiar nuances and marketers must never overlook that.
Market More with User-Generated Content
Content particularly very high quality and informative content is what attracts consumers online. If this content is user-generated from the free social interaction that social media permits, the better for marketers. With it, marketers can harness and hugely benefit from the influence of social media consumers who organically create and spread the word about retail products by way of photos, reviews, videos, and much more. When retail products consumers are happy with products, many do not hesitate to share pictures and glowing reviews about these products on social media. Such reviews usually convince others particularly skeptics to buy these products. That helps social media marketers to get strong growths from their marketing efforts.
Use Influencer Marketing Cautiously
Yes, for many social media marketers, influencer marketing gets results but it must be used with some caution. Influencer marketing no doubt can be an effective strategy for social media but experts say brands must exercise caution to be on the right side of regulatory laws/codes. These regulatory laws/codes vary from country to country though. Therefore, every marketer must go through due diligence to ensure compliance with extant regulations on the matter. Some codes require that influencers disclose their material relationships with products and this may tend to whittle down their real “influencer power.” Some regulations require that influencers state clearly if their post is an advertisement or a mere endorsement out of conviction from the use of the product. No doubt these regulations restrict influencer endorsements but they are still highly effective as social media marketing strategies. For best results, expert marketers recommend that brands must follow four key rules when working with influencers.
1. Provide independent substantiation for any claim that an influencer makes.
2. Encourage influencers to make only claims that are representative of an average consumer’s typical experience with the product.
3. Ensure influencers’ statements and opinions are an accurate representation of their actual experience. Meaning, influencers can’t make claims about products they haven’t really tried themselves.
4. Give influencers clear disclosure guidelines to communicate their relationships with your brand in an unambiguous way.
