8 Unique Features That Can Endear Your Business to Your Customers

If you are running a business as an entrepreneur, I have no doubt that you know why you are in business. In case you can not situate the reasons properly, let me assume that you are in business to create value that others want and are prepared to pay for. The value you create is the reason for your business. The people who patronize your business know what value they want from you. If you are able to provide this value as they want it, they will remain loyal to your business by patronage. They must be able to know your business for what it means to them. It is your duty therefore to decide exactly what you want your own business to be known for. The following eight features are about the best features your business can have to endear it to your customers. If your customers know your business because of one or more of these unique features, it is very likely that you will earn their loyalty for a prolonged period of time. That loyalty is what sustains you in profitable business.



01. High-quality products. Everyone I know always wants value for money. The higher the quality of your products, the better the value they offer for money.

02. The finest service. Customer service is a very important feature of any business. If the quality of your service is the finest around, it is very good for the business. If customers know your business for its fine-quality service, you will earn their sustained patronage.

03. Reliability. If customers can rely on your business to meet their expectations at all times, the business will be well-known and patronized because of that feature.

04. Unparalleled expertise in your field. Unparalleled expertise makes your products very unique. If the products stand out from others, your business could be patronized for that uniqueness alone.

05. Unique guarantees. If you are sure of the quality of your products, you can offer customers many guarantees including unique "money-back" guarantees if and when they are not satisfied with the product.

06. Lowest but competitive prices. Many customers always want high quality products at very low prices. If your business offers low prices for high quality products, that alone can be a feature it is known and patronized for.

07. Customized solutions to customers' problems. If your business is known for finding solutions to customer problems in ways unique to each customer, it can also be a feature your business is known for.

08. Fast service. If your business is known for fast service, it can help it to create the reputation it needs to make plenty of money.



Have you decided yet what unique feature or features you want your business to be known for? If you have, congratulations! You must however factor in that every customer has a compelling reason for buying any product. Every smart entrepreneur must therefore learn to tailor her business to take these reasons into cognizance by recognizing and using these unique features. Failure to do so can lead to customer dissatisfaction which can be very bad for business. Any business run with one or more of these features is bound to attract and retain customers for a long time. That by all accounts is very good for business particularly the bottom-line.

8 Ways to Spend Your Idle Time Productively

No matter what business you are in, you need some idle time away from the business from time to time. This is the time you can use productively doing some other highly beneficial things different from what you normally do in your business. Only highly productive people see time as a very valuable asset. Even though highly limiting, with just 24 hours per day available to us all, it pays to strive to make every single second count. Regardless of your workload, you are sure to have a few idle time gaps here and there. It is smart to choose to spend your idle time wisely and make every second count. Here 8 ways you can spend your idle time if you opt to make it productive.



01. You can spend it in reflective thoughts. This is a way of recalling things in your thought process. You can think back on your life, your business or any project at hand you are handling. That way, it is possible for you to come up with creative ideas to make progress. That is one good way to use your idle time productively.

02. You can listen to subtle music and audio books. Subtle kind of music always provides the inspirational effects for you to think and recall positively. This kind of music you can always get in portable Compact Discs. Good audio books are like having someone read a book for you, at your convenience. Listening to audio books is very relaxing and the message easy to assimilate. You get to soak in information without straining your eyes when listening to audio books. Acquiring new knowledge has become easier with increase in technology which audio books represent. With audio books, you can listen and learn while traveling, exercising, strolling in the woods, hiking or relaxing on the beach.

03. You can set new goals. To be successful at anything, you must first set clear goals of what you want to do. People who write down their goals are far more likely to do them than those who simply think about a goal, or those who have no goal at all. Setting goals helps save you a lot of time in the future. If you use your spare time to clearly record your daily and long-term goals, it will cut other distractions and give you an objective to focus on. Hence, time that would be otherwise spent on mindless diversions is productively used.

04. You can exercise. A sound mind in a sound body is what everyone needs for success in business. No matter how busy you are, you need to exercise if you want to live long enough to enjoy the fruits of your labor. Beneficial routine exercise is what your body needs to help you out in your business. Using your idle time to exercise is one good way to use it productively.

05. You can learn a new language. Advancement in technology has made it quite simple to learn a new language. With Compact Discs, downloads, and podcasts you can begin your journey to becoming bilingual or multilingual. These are skills which come in very handy if you do business across many countries of the world. If you are an employee, knowledge of other languages makes you more marketable. Gone are the days when it was necessary to sit in a classroom to learn foreign languages. These days, you do it easily with the aid of technology in your idle time.

06. You can learn to play a musical instrument. This is one way to acquire other skills in your idle time. Mastering a musical instrument is one great way to improve on your self-confidence and productivity. The better you are at it, the more confident you become and it is all something you can always do in your idle time.

07. You can touch base with friends and family. Many business people are at times so busy that they may find it difficult to spend quality time with friends and family. Earmarking your idle time to spend with your friends and family is one productive way to spend it. Even if you are unable to see them physically, you can touch base with them over the phone, email, Whats-app, Skype or even in a handwritten note or card. That in a way can help bridge the gap or make up for lack of your physical presence.



08 You can give a social/community service. In your idle time, you can always find a way to give something back to society. Real happiness comes from serving others by helping to put a smile on their faces. So, instead of sleeping away your idle time or watching TV, you can help teach someone how to read or write, play a musical instrument, acquire some sporting skills, or even help some elderly persons run errands and do some chores. These activities are not overly demanding of your time but they are highly rewarding and a great way to spend your idle time productively.