How to Convince PSAs and CSAs to Work SFI Business

It is difficult to convince your PSAs and CSAs to work SFI business because they are all human beings with various degrees of motivation. Even though as your question states it is difficult, that does not mean it is impossible to convince them to work the business. Many affiliates do succeed in convincing their PSAs and CSAs to work SFI business but with various degrees of success.

 
Even at that, despite all its advantages, it is difficult to convince your PSAs and CSAs to work SFI business because of the following reasons.

1. Human beings are motivated differently and for different reasons.
2. SFI as a business is a bit complicated for new PSAs and CSAs at the beginning.
3. Many PSAs and CSAs do not really believe in the benefits in working SFI business as prescribed.
4. The returns in SFI as a business are more long-term based than short term.
5. Many people have been scammed online by various get-rich-quick schemes so many have become very wary of any online business.
6. Your PSAs and CSAs are your business partners and not your employees so there is a limit to what you can convince them to do.
7. Your PSAs and CSAs are internet entrepreneurs like you are and some may actually know SFI business more than you do.
8. Your relationship with your PSAs and CSAs is more interpersonal than personal. That makes it pretty difficult to convince them to do what you want.
9. Your PSAs and CSAs have unrestricted access to information in SFI and they take most of their decisions based on this information.
10. Many of them may not trust you enough to do all you want.
11. Every business owner takes full responsibility for taking all the major decisions which affect his/her business.
12. Human beings as of habit do not like to be told what to do particularly as it affects their businesses. 


 
From the above and very many other reasons too numerous to mention here, it is easy to discern why despite all its advantages, it is difficult to convince your PSAs and CSAs to work SFI business.

Best of luck!!!

How Best to Target SFI Ads

Unless you have the benefit of detailed scientific research, I would recommend that you try to avoid demographics when targeting ads in SFI. However since you have limited your demographics here to two groups, I am forced to ask, why retired persons or homemakers? 


 
I believe that the essence of any campaign ad is to get sign-ups as PSAs and to get buyers for your products. On that account and from experience, the groups which give the best results are the groups you should target. These may not necessarily be retired persons or homemakers. In SFI, it is always very difficult to know what people will do or not do. You will be making a very fundamental mistake therefore to assume that demographics like sex, age, occupation and such like classifications will cause a better response to ads than some other considerations.

In this business, my advice is and has always been, it is best to target any and everyone in your ads. That works for me and I therefore strongly recommend so to everyone. Assuming we take into account the two groups you want to target i.e.:

1. Retirees: These are people with age range 65+ mostly old.
- People who need a second income.
- People best suited for home business.
- People with technology challenges but are still capable of learning.
- People who need excitement.
- People who now live a bit of sedentary life.

2. Homemakers: These are people both young and old.
- People who have the above characteristics and more.
- People who are technology savvy.
- People who are young and ambitious.
- People who need a second income to get out of debts.
- People who need financial security. 


 
These are the characteristics every wise marketer should take into account before targeting ads. You can see clearly that both groups have clearly common characteristics in many instances. It is therefore very difficult to prefer one to the other. Targeting both groups with the same intensity is the wisest counsel in this circumstance. If done properly, better results can be guaranteed.

Good luck in your marketing efforts.