6 Things You Want Your Customers Saying About Your Business

 The not-so-tricky trick he espouses is controlling what people say about your business—not by discouraging reviews or silencing criticism, but by deciding what you want customers to say and then providing the kind of product or service that will inspire those very praises. “The key to this idea working is to not settle for something like ‘we want them to say good things.’” Calloway writes. 

“That’s meaningless. The key is to be focused and specific on exactly what you want your customers saying about you.”

“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn

To that end, he recommends identifying your three “what we want them to say” statements, which will be different for every business. For example, one business might want customers saying “they’ve got the lowest prices in town”; another might prefer “the service they provide is worth paying more for.” Here’s a sampling of compliments you might want customers sharing about your business:

1. They make it very easy to do business with them.

2. They always keep me informed.

3. They are problem solvers.

4. They respect me.

5. They have the best products.

6. I trust them.

Once you’ve identified the three things you want customers to say, your focus can and should be making sure they do, with services that target those specific goals. “You may have a business with a thousand moving parts,” Calloway writes. “You may feel, justifiably, that it’s very complicated. But I assure you that if you simplify your thinking to get clarity on and focus on the three things you must get right every single day, it will be the guiding force that drives success.”

Original Article Source: http://www.success.com/article

 

Making Customers Happy by Adapting to Customer Personality Types

 Making customers happy is increasingly becoming a major preoccupation of many businesses. This is because they now know that happy customers make successful businesses. Many businesses gurus have varied takes on the subject matter but here, let me introduce you to some ideas of, Tai Lopez, an investor and advisor to many multimillion-dollar businesses. Here is what he has to say on how you can adapt to customer personality types to make them happy.

“If someone calls my office saying, “I bought the 67 Steps and didn't see a change in my life after two weeks," my customer support team will apply the P.A.S.E. personality system that I created:

P (Practical)—People are logical. They might say, “I bought this for $39 and saw that I could buy it elsewhere for $29. I want a refund because of the $10 difference.” Respond with logic, lists and numbers. “You're correct; our program is more expensive. Here are its nine features, which is why you paid extra.”

A (Action) — People tend to be impatient and aggressive. They might say, “Hey, it’s not working fast enough.”  Respond aggressively using action phrases like, “Get back in the program! Don’t give up!” 

S (Social)—People tend to want to talk a lot; they like interaction. Casually talk to them for 20 minutes and they'll probably be back on board. 

E (Emotional)—People will probably be hurt or suspicious. They might say, “I bought this and didn’t get the login—are you trying to rip me off?” Use a lot of assurance and safety words like, “You’re safe. Don’t worry. There’s always a money-back guarantee backed by Visa, Amex, MasterCard, etc.,” which is true, of course.

“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn

Info Source: http://www.success.com/article