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Monday, 22 May 2017
Making Customers Happy by Adapting to Customer Personality Types
Making customers happy is increasingly becoming a major preoccupation of many businesses. This is because they now know that happy customers make successful businesses. Many businesses gurus have varied takes on the subject matter but here, let me introduce you to some ideas of, Tai Lopez, an investor and advisor to many multimillion-dollar businesses. Here is what he has to say on how you can adapt to customer personality types to make them happy.
“If someone calls my office saying, “I bought the 67 Steps and didn't see a change in my life after two weeks," my customer support team will apply the P.A.S.E. personality system that I created:
P (Practical)—People are logical. They might say, “I bought this for $39 and saw that I could buy it elsewhere for $29. I want a refund because of the $10 difference.” Respond with logic, lists and numbers. “You're correct; our program is more expensive. Here are its nine features, which is why you paid extra.”
A (Action) — People tend to be impatient and aggressive. They might say, “Hey, it’s not working fast enough.” Respond aggressively using action phrases like, “Get back in the program! Don’t give up!”
S (Social)—People tend to want to talk a lot; they like interaction. Casually talk to them for 20 minutes and they'll probably be back on board.
E (Emotional)—People will probably be hurt or suspicious. They might say, “I bought this and didn’t get the login—are you trying to rip me off?” Use a lot of assurance and safety words like, “You’re safe. Don’t worry. There’s always a money-back guarantee backed by Visa, Amex, MasterCard, etc.,” which is true, of course.
“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn
Info Source: http://www.success.com/article
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