Making Customers Happy by Adapting to Customer Personality Types

 Making customers happy is increasingly becoming a major preoccupation of many businesses. This is because they now know that happy customers make successful businesses. Many businesses gurus have varied takes on the subject matter but here, let me introduce you to some ideas of, Tai Lopez, an investor and advisor to many multimillion-dollar businesses. Here is what he has to say on how you can adapt to customer personality types to make them happy.

“If someone calls my office saying, “I bought the 67 Steps and didn't see a change in my life after two weeks," my customer support team will apply the P.A.S.E. personality system that I created:

P (Practical)—People are logical. They might say, “I bought this for $39 and saw that I could buy it elsewhere for $29. I want a refund because of the $10 difference.” Respond with logic, lists and numbers. “You're correct; our program is more expensive. Here are its nine features, which is why you paid extra.”

A (Action) — People tend to be impatient and aggressive. They might say, “Hey, it’s not working fast enough.”  Respond aggressively using action phrases like, “Get back in the program! Don’t give up!” 

S (Social)—People tend to want to talk a lot; they like interaction. Casually talk to them for 20 minutes and they'll probably be back on board. 

E (Emotional)—People will probably be hurt or suspicious. They might say, “I bought this and didn’t get the login—are you trying to rip me off?” Use a lot of assurance and safety words like, “You’re safe. Don’t worry. There’s always a money-back guarantee backed by Visa, Amex, MasterCard, etc.,” which is true, of course.

“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn

Info Source: http://www.success.com/article  

Making Customers Happy by Creating a Raving Fan Culture

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“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn

Every business is all about making customers happy and satisfied. Any entrepreneur who is able to do this consistently inevitably becomes a successful entrepreneur. In human relations, nobody cares how much you know, until they know how much you care. These days, thanks to Bruce Temkin, some businesses have been able to create a “raving fan” customer culture through the acronym “C-A-R-E-S”. Here is how it can be applied to make unhappy customers happy. Note carefully that each step is very important to the process. Whenever any of your customers shows any signs of unhappiness through a feedback question/reaction, you know it is time to switch to your CARES mode of:

(C), Communication: Clearly communicate the process up front and set proper expectations.

(A), Accountability: Take responsibility for resolving the situation or getting an answer in a satisfactory manner.

(R), Responsiveness: Take initiative; don’t make the customer wait for your communication or a solution.

(E), Empathy: Acknowledge the impact that the situation has on the customer.

(S), Solution: Be results oriented; ensure the question is properly answered and the issue is resolved.

If you manage to build a company that truly CARES about its customers using above steps, you somehow earn their eternal happiness. The happiness of your customers translates to good business for you. Happy customers are happy partners for good business. This you can achieve by caring for them and making “raving fans” out of them in the months and years ahead.