Making Customers Happy by Creating a Raving Fan Culture

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“Success is nothing more than a few simple disciplines, practiced every day.” - Jim Rohn

Every business is all about making customers happy and satisfied. Any entrepreneur who is able to do this consistently inevitably becomes a successful entrepreneur. In human relations, nobody cares how much you know, until they know how much you care. These days, thanks to Bruce Temkin, some businesses have been able to create a “raving fan” customer culture through the acronym “C-A-R-E-S”. Here is how it can be applied to make unhappy customers happy. Note carefully that each step is very important to the process. Whenever any of your customers shows any signs of unhappiness through a feedback question/reaction, you know it is time to switch to your CARES mode of:

(C), Communication: Clearly communicate the process up front and set proper expectations.

(A), Accountability: Take responsibility for resolving the situation or getting an answer in a satisfactory manner.

(R), Responsiveness: Take initiative; don’t make the customer wait for your communication or a solution.

(E), Empathy: Acknowledge the impact that the situation has on the customer.

(S), Solution: Be results oriented; ensure the question is properly answered and the issue is resolved.

If you manage to build a company that truly CARES about its customers using above steps, you somehow earn their eternal happiness. The happiness of your customers translates to good business for you. Happy customers are happy partners for good business. This you can achieve by caring for them and making “raving fans” out of them in the months and years ahead.

How to Use Communication to Create Robust Duplication

Communication is the language of advertising. In SFI business, you have no choice but to communicate effectively if you want to create robust duplication. You just have to communicate very well because it is the best and most effective tool to create duplication in the business. If you have something good going in SFI, you must find a way of telling others about it if you want them to join you. That is communication. For marketing effectiveness, SFI has simplified things for all its affiliates by telling them what works and how they can go about it. Thus, if you want to create a robust duplication, you can use any one of the following practical communication methods or a combination of two or more of them. 

 
1. Text ads.
2. Banner ads.
3. Blogs.
4. Articles marketing.
5. Radio/TV ads.
6. Brochures.
7. Bulletins.
8. Newspaper ads.
9. Flyers.
10. Bill boards.
11. Words-of-mouth.
12. Notice boards, etc, etc.

If your message is communicated clearly and concisely using the above methods, I believe it will always give you the desired results.

Good luck!!

 

Best Way to Communicate With Your PSAs

In written communication, what matters most is for the message to get to the recipient(s) quickly and intact. For this reason, any time, any day, the PSA Mailer is more preferable as a channel of communication with PSAs than directly via email address because of the following reasons.

1. The message is guaranteed to be delivered.
2. The message is delivered intact and as sent.
3. The message does not risk “failure to deliver.”
4. PSA Mailer is free, easy to use and not cumbersome.
5. The message is delivered to all your PSAs at once irrespective of the number.
6. PSA Mailer is available to use free by all affiliates.
7. It does not risk ending in spam folder.
8. It offers the recipient(s) “opt-out” options.
9. The identity of the sender is very clear.
10. The recipients have no idea who else the message was sent to.
11. It respects the privacy of each recipient.
12. Above all, it is highly recommended by SFI.

From the foregoing, it is easy to discern that in SFI, using the PSA Mailer to communicate downline with your PSAs is better than using direct email.