Creative Influencer Marketing Tactic: Contract Content

 As an influencer marketer, you may not be a good content creator yourself but you can get others to do it for it. Blogging is all about content, good, current and relevant content and that takes some work. If you can’t do a good job of it yourself, not to worry, there are many professionals out there ready and available to do it for you. Many influencers are available to hire on a freelance basis to produce signature digital content on a brand’s behalf. Keeping up with the constant need for new, engaging branded content is sometimes not achievable with internal resources. 

That makes it imperative to bring in influencers to help with photography, writing and videos. The more the merrier and the sky’s the limit. If you hire a good influencer with credible online reputation, they can cross promote any resulting material from their working for you in their own platforms. That becomes an added bonus which inevitably helps to greatly increase your own reach. That scenario to me looks very exciting if you factor in the resultant effects.

Creative Influencer Marketing Tactic: Sponsoring a Podcast

 Sponsoring a podcast is another very effective influencer marketing technique. Podcasts have become mainstream entertainment, with influencers and YouTube stars joining the ranks of those producing this immersive audio medium. Advertising breakthroughs are a common option for sponsorships, or the episode could organically mention a product or service as part of the topic. For instance, a parenting podcast can be focused on outings with baby sponsored by a stroller brand.  One great influencer marketing technique no doubt!

Marketing experts have since discovered that the podcast listener tends to spend more at the grocery store on a weekly basis than the average shopper. That by all accounts is a very interesting discovery. This is because this audience typically spends more, getting your message in front of these consumers is a must. If you sponsor a podcast, you are inevitably getting the attention of persons who spend more in grocery stores not just as mere visitors but active shoppers. That does a lot for the brand you are promoting.