Creative Influencer Marketing Tactic: Engage a Brand Ambassador

 In these days of Internet, Social Media and Television, news travels extraordinarily very fast and celebrities are easily created and promoted or at times even hyped around the world. Sports and entertainment industries somehow get to provide the bulk of the celebrities we see around us. For some fee or even pro bono depending on the product you want to promote, you can engage brand ambassadors to help push the product using their celebrity status. Engaging Brand Ambassadors can really be some very good influencer marketing tactics if expertly matched with a product or service.

Field experience has shown that Influencers can make perfect brand ambassadors at events like trade shows or conferences. They can participate in trade show booth appearances, host branded parties or receptions or simply attend with the goal of boosting brand engagement by posting photos, videos and commentaries about the event. Brand Ambassadors seen publicly using or endorsing a product is really good as influencer marketing and the results are quite good for most brands.


 

Creative Influencer Marketing Tactic: Plan a Social Takeover

 These days, there is a real and sometimes very aggressive crowd in the digital marketing world. To survive therein, you need some creativity because if everyone is doing the same things, they inevitably get the same results. To succeed as an influencer marketer, hunting with the Joneses is just not good enough. That is where creativity comes into the mix. One such highly creative move is to plan a social takeover which is somehow becoming popular.

Such move is for a brand to have an influencer temporarily take over their social accounts, which can coincide with a promotion (driving sales) or designed to boost engagement in brand follows and shares. That tactic is what many experienced influencers are really very good at. How do they do it to get results? Simple! They typically hype the takeover from their own social accounts, building trust by association. Both influencer and brand can benefit from this type of collaboration. How? The brand gets exposed to new audiences while the influencer gets the credibility of being publicly valued by the brand. In both scenarios, it is a win, win situation. The brand owners and the brand influencers are the happier for it.