Expert Blogger Marketing Tip: Numbers Matter

 Successful bloggers always keep their eyes on the numbers because in this business, numbers really matter. Many blogging experts will tell you that data is your friend, but can also be your enemy. So, the best bloggers write for their audience, not for search engines and sponsors. If you write with the sole intention of ranking in Google, you’re at risk of alienating the very subscribers who gave you their trust. That is why you must write solely for results that help your business and not to please Google Search Engine.
However, using Google Search Engine Analytics expertly, you can get useful numbers and data from the following sources.

Keyword rankings: Be sure you are ranking for the keywords that your audience uses in search.

Buyer behavior: Evaluate what your website visitors are doing when they visit your site and make adjustments to your content to drive them to the desired pages on your site.

Conversions: Determine whether or not your site visitors are completing the goals you set.

These are the main sources to get at the numbers that really matter in marketing campaigns. 

Expert Blogger Marketing Tip: Build Your Email List

 Email marketing may be old fashioned but it still gets results. According to experts’ parlance, there are two things you own completely: Your website and your email list. Even though social media outlets may come and go, and algorithms may change, but your list is yours. It is always there for you to use as you please. Many successful bloggers know the power of email marketing, so they use it to maximum advantage.

For best results, most successful bloggers routinely do many things in common when it comes to email marketing. Some of such things are:

They treat their contacts as serious human beings.

They respect their contacts.

They are thoughtful in the way they communicate with those on their email list.

They don’t overstep their welcome by emailing too frequently.

They don’t email irrelevant information.

They build relationships with their followers with consistent, high-value email content.

They habitually give more than they expect in return.

They let it be known that it is more about the list and not the list owner.

Bloggers who fail or neglect to follow these best practices, suffer a very high unsubscribe rate.
Everyone is after results so good bloggers always keep very keen eyes on the numbers. That is why successful bloggers are deliberately strategic in using email in their marketing campaigns. Besides consistently sending valuable information, they use links to bring readers back to their website. They make it easy for readers to share their emails by using social share buttons. They offer content that isn’t readily available anywhere else but via email. They ensure that their subscribers are treated to the very best information. The real reason they are very successful in what they do.