Successful bloggers always keep their eyes on the numbers because in this business, numbers really matter. Many blogging experts will tell you that data is your friend, but can also be your enemy. So, the best bloggers write for their audience, not for search engines and sponsors. If you write with the sole intention of ranking in Google, you’re at risk of alienating the very subscribers who gave you their trust. That is why you must write solely for results that help your business and not to please Google Search Engine.
However, using Google Search Engine Analytics expertly, you can get useful numbers and data from the following sources.
Keyword rankings: Be sure you are ranking for the keywords that your audience uses in search.
Buyer behavior: Evaluate what your website visitors are doing when they visit your site and make adjustments to your content to drive them to the desired pages on your site.
Conversions: Determine whether or not your site visitors are completing the goals you set.
These are the main sources to get at the numbers that really matter in marketing campaigns.