Do You Know What Internet Spam Is?

Everyone gets to hear the word spam on the Internet but not everyone really knows what spam is. Even though there appears to be many definitions of spam, simply put, spam is uninvited and unwanted electronic communication on others. Many internet users once believed that spam related primarily to e-mail communications only. That thinking has changed with time. Because the Internet has evolved many new and practical ways to communicate effectively, so also have spam rules evolved in tandem to cover these many new situations as they evolve. One very clear thinking in Internet business right now is that spam is not a good thing. To many marketers and even consumers, spam is simply bad news.

Many online marketing experts generally agree that there are many ways to spam. They say that you can spam not only by sending unsolicited commercial e-mail but by posting unwanted comments on blogs or social media postings. Really? Many of us do these things very casually on social media without giving any conscious thought to the consequences. That by sending even unsolicited text (SMS) messages to others, we are actually spamming. Even in huge, well-established and very popular marketing/trading sites like Ebay, Amazon and TripleClicks, people spam even in their forums while providing reviews of products on the sites.

With e-mail, spam and spamming are fairly easy and straightforward to explain even to a newbie. It is generally accepted about e-mails that spam occurs when someone receives annoying and generally irritating mails they did not ask for. This is more so when such mails emanate from people or organizations that they neither know nor have requested to do business with. More often than not, many of such mails are usually from people or organizations trying to sell them stuff that they neither need nor want. Extending that thought to social media, blogs, and virtually any other opportunity one has to type content seen by the public, spam clearly presents as something that is designed to sell something or promote something that is a distraction to the intended subject of the conversation. Simple! No serious business person cherishes any form of distractions particularly online.


 

Why Use Digital Technology for Marketing

 If you are Internet savvy, it is no longer news that advancements in technology over the years have made a huge difference in both our personal and our business lives. Proven fact! Many online business persons have discovered that it has become much easier to start, run, and manage their businesses effectively because of modern technology. And, these technologies and the devices used to run them get smarter by the day. This advancement has made a very huge difference in terms of business success, as well as in the number of people starting up their own businesses. Many thanks to the Internet!

With Internet technology, all sorts of things and even unimaginable things have become possible online. Now, that is really very exciting for many consumers as well as marketers. When consumers get online daily, it is always for many and varied reasons all of which tend towards ease of doing business and getting what they want very easily. Many others go online just for fun, for entertainment, to socialize with others and even for research purposes.

So, why exactly do so many businesses use digital technology to market their brands, goods and services these days? Having already established that many business users usually go online for many different reasons, the “why” has to do mostly with the ease of use and cost effectiveness of the method. Most marketers know too well that the so called traditional marketing methods such as TV and radio advertising can be very costly and a real strain on the marketing budget which for small businesses, is always very lean. You don’t really need to dedicate huge amounts of resources to your marketing efforts, as digital marketing is by far quicker and more convenient than these so called traditional methods which huge spenders appear to prefer. With digital marketing, costs can be kept at the barest minimum without compromising effectiveness. Now, that’s really great!

Another great reason is its relative popularity. The viral effect is amazing. It is because of it that marketing efforts/methods have become more and more vital these days. This has been made possible by the wide range of digital marketing methods in use out there. Many thanks to social media platforms! With them, it is easy to find and decide on which methods to use that are perfectly suited to your needs and the needs of your business. In addition to social media, you can easily settle for other very popular methods like, email marketing, online blogs, and online promotions, all of which can be very effective when properly used.

In your own business, you may also lack adequate time and resources mostly human resources. Digital marketing comes very handy in these areas as well. With digital marketing, you really don’t need to have a huge work force helping out in your marketing efforts. Digital technology manages to help take care of that.