How to Promote Your Website by Creating and Posting Videos

Traffic, traffic and more traffic, that’s what smart marketers always want. Their businesses depend heavily on good quality web traffic. The real reason most marketers always go for any online activity which helps them to get traffic. Creating and posting videos is one of such activities. As most of these marketers very well know, creating videos is one great way to drive traffic to your Website. Granted, everyone needs a certain amount of skill to capture good quality videos from the environment, but even when you have good videos, where to post them to give your website the much needed traffic is also of paramount importance. For now, YouTube appears to be the main choice location for marketers posting videos. Because of the ease of sharing and commenting on videos on the platform, YouTube no doubt is a very fantastic way to promote your Website. Marketers who routinely embed videos on their Websites or post them on social media inevitably create very potent opportunities for others to find and link to their sites. That encourages web traffic to such sites. Very good for any online business if you ask me!

To get in the game, your first step is to create a YouTube channel that links back to your Website. Next is to make sure the videos you have created can display your URL within the content of the videos and in the video descriptions found below the videos. The essence of that is to make it easy for your potential customers to easily find the videos through either normal Google search or directly on YouTube. An easier way to spread the content and to better expose your website is to embed the videos on your Websites and posts on your social media platforms. Warning! Some social media platforms are a bit finicky about the content they allow on their platforms, so, you must factor that in when propagating your URL through videos on their sites. The popularity of social media sites particularly Facebook and Twitter is no longer in doubt. The ease and speed of sharing content on these platforms go a long way to quickly help in creating backlinks to your website if the URL to such sites is correctly and properly embedded in the videos being so propagated. Clicks on such videos always direct visitors to your website. That translates to traffic, quality web traffic that is.


 

How Reciprocal Linking Works

 In the very early days of the Internet, people approached all incoming links through “asking and permission.” But, as the Internet expanded and became more sophisticated, it is becoming more difficult to get links to your site just by asking. What has changed? Reciprocal exchanges now put something on the table for the benefit of all parties. You must have something good to offer now to get something in return. Welcome to “reciprocal link exchanges.” If you run a poor website, you can hardly get reciprocal links from a good site. The real reason, you must ensure at all times that your website is up to scratch otherwise you can’t hope to take good advantage of this highly technical Internet engagement.

Technically, the more links you have pointing to your website, the better the site is in the “eyes” of Search Engines. The higher these engines rate your sight, the more traffic they send to it. Every good marketer always wants traffic, traffic and more traffic. Good linking as exemplified by reciprocal links manages to get this traffic. Even though very large Search Engines like Google are very finicky about links, what is true is that they never notice your site if it does not have good “backlinks.” One clear fact is, any site with no links to it will never rank high in many search engines. As every good Internet marketer very well knows, bad/poor links are as good as no links at all. If you want links, it is best to go for good and positive links as seen in the “eyes” of Search Engines.

Since not all links are quality links, what every marketer really needs are quality links from quality sites that are on-subject with the subject matter of your own site. This is why marketing experts advise marketers to always explore credible ways to offer articles, photos, awards, testimonials, or other similar content to quality sites in exchange for a link back. That is reciprocal linking and it works only by deliberate efforts since no smart person will offer any of these activities on sites he/she judges as bad sites. If you judge a site as good and you get backlinks from it, fine. That is great for your efforts at reciprocal linking. Through deliberate efforts too, you can establish an authoritative presence on discussion boards and blogs dealing with the subject matter of your own website. Good reciprocal linking also comes your way as a result of such positive efforts.