How to Use Freebies to Promote Your Website

 These days nearly everyone wants something of value and wherever possible, get it for free. As a marketer, even if the content of your Website is very interesting, highly informative, and entertaining, you still need more promotional strategies to make it successful. So, what do smart marketers do in the circumstance? They go for a bit of perks on the side to lure and keep visitors focused on their websites. They carefully choose a distinct promotion strategy to isolate and focus on one particular thing of value and place it on their websites. The main selling point of such thing of value is usually that it is offered for free. That offer acts as a very good bait to keep visitors coming and staying on the site. Most people really love freebies no doubt.

Every marketer always has a very wide range of freebies they can choose to offer. Everything depends on the marketer, his/her expertise on digital items of value and the nature of the businesses they are offering. If you need help, you can access many examples of promotional freebies many others are using on the Web. Everything depends on what you are offering. Some theme designers offer some themes free. Some photographers usually offer some of their images for your use royalty free. If you are a Graphic artist, you can offer free clip-arts. If you are a musician or a music distributor, you can offer free downloads of certain types of songs. Many Programmers do offer certain programs as freeware to attract buyers. E-books and “how to” wares are very popular freebies on the web and they are fairly easy to write and distribute.

Every experienced marketer knows that the attention span of most Internet surfers is always very fleet and notoriously limited. A freebie offer always manages to “arrest” the attention of some of these surfers. That helps to attract and keep good traffic on your website. That no doubt is very good for your online business. Millions of people are on the Internet offering one thing or the other. Many of these huge numbers compete rigorously daily for the limited attention of Internet surfers. They all want to attract people to their websites and for them to keep coming back. Many smart marketers know too well that it is virtually impracticable and I dare say impossible for any one person to look at every site to which they are invited. In such a bleak scenario, what to do to make a real difference is to offer something of value free. By actively offering something which people really need, something for which they may be actively seeking, for free, chances are, you could grab their attention better. Offering freebies is thus one great way to get visitors to actually come and even stay a bit longer on your Website. That directly translates to more and better traffic to your website and a potent booster for your business.
 
 

How to Promote Your Website by Creating and Posting Videos

Traffic, traffic and more traffic, that’s what smart marketers always want. Their businesses depend heavily on good quality web traffic. The real reason most marketers always go for any online activity which helps them to get traffic. Creating and posting videos is one of such activities. As most of these marketers very well know, creating videos is one great way to drive traffic to your Website. Granted, everyone needs a certain amount of skill to capture good quality videos from the environment, but even when you have good videos, where to post them to give your website the much needed traffic is also of paramount importance. For now, YouTube appears to be the main choice location for marketers posting videos. Because of the ease of sharing and commenting on videos on the platform, YouTube no doubt is a very fantastic way to promote your Website. Marketers who routinely embed videos on their Websites or post them on social media inevitably create very potent opportunities for others to find and link to their sites. That encourages web traffic to such sites. Very good for any online business if you ask me!

To get in the game, your first step is to create a YouTube channel that links back to your Website. Next is to make sure the videos you have created can display your URL within the content of the videos and in the video descriptions found below the videos. The essence of that is to make it easy for your potential customers to easily find the videos through either normal Google search or directly on YouTube. An easier way to spread the content and to better expose your website is to embed the videos on your Websites and posts on your social media platforms. Warning! Some social media platforms are a bit finicky about the content they allow on their platforms, so, you must factor that in when propagating your URL through videos on their sites. The popularity of social media sites particularly Facebook and Twitter is no longer in doubt. The ease and speed of sharing content on these platforms go a long way to quickly help in creating backlinks to your website if the URL to such sites is correctly and properly embedded in the videos being so propagated. Clicks on such videos always direct visitors to your website. That translates to traffic, quality web traffic that is.