How to Generate More Leads to Your Business

As expert marketers very well know, lead generation varies from product to product and it depends on several factors. That is why not every lead generation idea or tactic marketers decide to adopt works the same way with every business or brand. Marketers usually go around that problem by using many and varied ways to generate leads to their business. The bottom line is that as a marketer, you’ve got to work smart all the time if you want to generate good leads to your business. Good leads eventually lead to customers and that is good for your business.

Following are some tested ways to generate leads for your business as recommended by expert marketers. 


 
Adopt the Latest Digital Technology

That the world is going completely digital is no longer in doubt. What is however in doubt is the percentage of marketers that have realized this and have taken advantage of it. Since nearly everyone now uses the latest inventions like smartphones and social media apps whenever they want to search for desired stuff, a smart marketer must explore ways to use these technologies to his advantage.  Doing so helps such marketers to easily promote their products/services using the latest technology to a very large target audience with relative ease. These days, nearly everyone is on social media. With a responsive web design, mobile apps, and social media platforms, you readily have some of the best marketing tools at your disposal for leads generation for your business.

Create and Use Videos Wisely

Be sure such video content is really appealing. Because videos graphically convey corporate messages more effectively, they are now some of the most popular and commonly used forms of content in digital marketing. That is the real reason for their great popularity among marketers. If your video content is quite interesting and appealing, it manages to get across to more people thereby getting more views particularly when shared across different popular social media channels like Facebook, Twitter, YouTube and many others. These channels help to get it across to a wider audience in no time at all. Good leads follow as a result.

Use Email Marketing Extensively

Even though some marketers now doubt its efficacy, email marketing still remains one of the best ways to generate more leads for your business. It works by offering prospects with discounted rates, freebies or giveaways asking them to take action. These massages arrive in the emails of prospects which they access in their spare times and mostly in the comfort of their homes/offices. A good response rate enhances leads generation.

Be Active in Social Media
 
A smart marketer always tries to get an account in different popular social media channels like Facebook, Twitter, YouTube and many others. These days, nearly everyone is on social media. The real reason you can easily find your target audience on social media. With ease of interactions, feedback and sharing of content, social media engagement remains a very powerful tool for marketers to effectively and efficiently reach their target audience freely or at very low cost. By providing your social media followers with problem-solving content and useful information, you always stand the best chance to turn them into valuable leads and customers.

Mind which Promotional Methods you Use
 
Effective promotional methods always vary depending on the product/service being promoted. Deciding on a promotional method therefore requires a great care. You need a workable promotional plan in order to get your products/services in front of the target audience efficiently. To get good results, be sure you use the most effective promotional methods for your brand to generate more leads at little or no costs at all. Good results from good leads are all you want, and the methods you choose to use must guarantee these leads.



Participate in Guest Blogging 

Guest blogging may be fairly tedious, but it is very effective in generating leads. Guest blogging is a very effective way to gain exposure to many potential customers apart from the products or services you offer. This happens if you manage to get a foothold at guest blogging in very popular and authoritative sites. If you are not very good at guest blogging yourself, you may choose to hire a digital marketing company or other persons to write guest posts on highly authority and relevant blogs on your behalf. That gives good results too if you hire persons who know their trade and are very good in it. Writing of guest blog posts is one of the best and cheapest ways to reach a target audience. For best results, such guest posts must be of high quality and informative enough, posted on the most relevant and famous blogs in your industry/product niche. Good leads usually follow as a result of such efforts.

6 Ways to Convert Your Website Visitors to Customers

  The first significant aim of any online marketer is to drive traffic to his/her website. Bearing in mind that your website visitors are just getting to know you the first time they land on your website, it’s not enough to simply drive traffic. You must ensure that their first impression is a good one, and that what you offer is attractive enough to keep bringing them back. If visitors simply come to your site without taking any further action on your website and indeed making a purchase, what you have are mere visitors instead of customers which you really need. What you can do is some quick optimization on your website to transform visitors into repeat buying customers. That takes some efforts which you must be ready to make to put your website in the right shape to convert visitors to customers. Note carefully that none of these ways must stand alone if you want good results. To be effective, they need to be used strategically together to match your customer journey from introduction to sale. That requires some marketing skills because in reality, it takes dedication and time to build worthwhile, long-term relationships.

Here are some 6 tested and proven ways to convert visitors with relative ease.

01. Making Your Website Attractive

First, be sure your website is easy to use and user-friendly thereby making it very attractive to users. You must therefore invest in its design and deployment. Since quality design starts with the user experience, you’ve got to make sure your website is easy to navigate and user-friendly. You can add smart search functionality, streamlining the checkout process, and optimizing the mobile experience to make it attractive to all classes of users. That is the main reason you need quality website design because it generally takes a few seconds for users to form an opinion about your website. The design plays some role in helping them to decide whether or not they are staying or leaving. 


 
02. Improving Your Website Loading Speed

 Loading speed is also very important. Having settled for a good design, you can then boost the performance of the site. The faster the site loads, the better it is at increasing your sales. A professional website developer can help increase the loading speed of your site if you are unable to do it yourself by working on reducing the sizes of the images on the site, porting to a good Web Host and tinkering with your CDN, Content Delivery Network.

03. Improving Your Customer Support

This is rather obvious. The better you treat your customers, the more patronage you get from them. Quick and timely response to customer concerns helps keep customers. The use of auto-responders on your website can be very helpful for your customer support efforts. Anytime your site visitors have questions and concerns, it somehow gets in the way of their buying decisions. The quicker and faster you address these concerns, the faster they make their buying decisions. If it habitually takes you too long to address customer concerns, many simply move elsewhere in search of their needs.

04. Having a Captivating Landing Page

What your site needs is not just a landing page, but a “call-to-action” landing page. That is what helps in the conversion process. No doubt you are aware that Landing Pages are single, direct pages that encourage users to take a specific action. They help provide the “bait” and when the visitor “bites”, you simply get yourself a new customer. Landing pages are really useful to increase email lists, signups, social sharing, giving out gifts and eBooks, discount coupons and so many other token items which help to arrest the attention of visitors getting them to act in a predictable way.

05. Working on Your Click-Through-Rates, CTR

A CTR is a very smart way to measure your site users’ activities on your website. It usually results from a very clear invitation to some form of benefit or reward tucked away somewhere in your website. An effective CTR occurs when users know what exactly is in it for them if they honour your Call-To-Action, CTA. If they know before hand, they are more likely to take real action to get it. Hyper-specific Call-To-Actions, CTAs like “Click here for your discount code” have been known to work wonders in landing pages and even blog posts to generate high CTRs.

06. Integrating a Blog

These days, nearly every online marketer is into content marketing or direct blogging. Everyone out there online is looking for information and people get attracted to where they get information which helps them to take informed decisions. Integrating a blog in your website can serve that purpose. When people trust and respect the information your blog provides, that helps to convey some form of authority. That is the attraction which keeps people coming back for more. That way, with a smart call to action, CTA, you can convert such visitors to customers.