Benefits of Guest Blogging as a Digital Marketing Strategy

Expert marketers now regard guest blogging as one of the top rated digital marketing strategies available to digital marketers. That rating is all about website traffic. Any online activity that helps attract traffic to a marketer’s website is always coveted. Guest blogging as a strategy if properly deployed helps to grow website traffic, build blogging credibility and business brand. Guest blogging is simply the process of creating content to be published on other publisher sites different from your own. It involves reaching out and making contact with relevant sites in the niche industry same as yours. The bottom line is to attract traffic to your own website with your blog posts on these other sites. Such blog content when placed on these other sites helps direct traffic from the host website to your own website by way of backlinks. That simply is how guest blogging benefits brands and individual bloggers.


 
Here are some of the biggest and proven benefits of guest blogging as a marketing strategy.

The foremost and major benefit of guest blogging is to spread awareness about your business and build your brand as a consequence.

Without a doubt, guest blogs help in aggressively increasing your website traffic. Even if your own website is not very popular and is yet to attract great traffic, from your guest blogs, you will get access to and draw from the website traffic of your host publisher.

When you guest blog, search engines quickly take notice particularly if the material of your content is very rich and your guest publisher is already very popular. With that scenario as your strategy, you easily get a helping to climb Google’s Search Engine Rankings Page (SERPs). Organic traffic flows to your website as a result.

Guest blogging when properly handled can also be used for a strategic lead generation campaign. This can help generate revenues for your business on a campaign-to-campaign basis. The more the leads your business attracts, the higher its chances of getting good and sustained customers.

One of the three top ranking factors in Google algorithm is counting quality backlinks. With guest blogging, your website benefits immensely from Google searches if your guest blogs help to procure quality backlinks to your website.

A good guest blogging strategy somehow improves the SEO metrics and health of your website. Quality guest blogging helps to establish and improve your website Domain Authority, Domain Ranking, Page Rank and other highly beneficial metrics. This is the real reason most expert digital marketers see guest blogging as one great beneficial and most complete digital marketing strategy they can readily vouch for and rely on.

Digital Marketing Trends to Look Out For

Emerging evolution in internet business now compels digital marketers to use content marketing to do far more than just marketing. This is the real reason for evolving trends in the use of content to do more than create awareness and personalize customer experience. It is generally accepted by digital marketers that content marketing comes in many forms such as blogs, newsletters, videos, podcasts and infographics because they find them as the most creative and effective tools in their marketing efforts. Every smart digital marketer must keep up with trends to remain relevant. Keeping up with the latest trends in digital marketing is one great way to determine which form is most effective for certain campaigns and specific seasons. As a marketer, whichever trends you decide to follow and implement, be sure you have a content marketing strategy in place that will keep you and your business on the right track in the ever-changing cyberspace business world.


 
Here are some of the top content marketing trends currently engaging the attention of digital marketers.

Content Selling
 
There is now a shift in emphasis from general content marketing to content selling. Any content created which does not drive sales is presently perceived as useless. This is why traditional marketing teams and content as all marketers used to know them are gradually going away. There is presently no clear line of demarcation between sales and marketing. It is only the content which drives sales that is now worth creating.

Artificial Intelligence, AI 

With new apps and plugins finding more creative uses in digital marketing, AI is gradually replacing some content marketing agencies and marketers are really excited. With more development and advancement in AI, content marketing agencies which are unable to strategize to be extra creative are inevitably falling far behind in competition.

Targeted Content

Digital marketers very well know that customers are only interested in what matters to them. This is the truism that targeted content strives to exploit. Customers find a business useful to them if what they get from it matters to them.  Businesses that deliberately create targeted content around the things that matter to their customers get better business. This is why deliberately creating targeted content is now trending.

Specialized Content Creation Teams

Hitherto, in many businesses, creating content was assigned to the entire marketing team, many of whom may not be exactly skilled in content creation. That is changing as many businesses now appreciate more the value that good content brings to their businesses. Most marketing teams are now assembled to focus specifically on content creation and the teams made up entirely of people who are skilled at content creation as well as marketing and communications.

Blogging Brevity 

The era of voluminous blogs appears to be over. This is why the popularity of blogs appears to be declining. In actual fact, things are fast going the way of very brief blogs. These days, if businesses want their blogs to be widely read, they will need to be brief in their presentations. More and better integration of video contents with text contents tends to take attention away from text contents. That is why text brevity is now on.

More Live Videos

These videos are not only very brief, they are highly attention arresting. Presently, live videos dominate many contents because digital marketers have found out that live videos are becoming one of the Internet’s most popular forms of content. That is why live videos are poised for higher demands and in more content places in the digital marketing world.

More Personalized Customer Experiences

The more targeted content in use, the more personalized customer experience will become. Marketers are increasingly striving to make content a personalized experience for customers. As content marketing continues to evolve, turning content into something that is experienced and not just consumed will become one of the biggest and rewarding trends to follow. 


 
Writing Skills
 
There is now less emphasis on writing skills alone. What is trending is a combination of writing skills plus video and audio production and graphic design skills. This combination now delivers the most potent content for digital marketers in cyberspace.

More Optimized Content
 
Search engine algorithms are changing very frequently. Aside text and video content optimization, there is now an added need to optimize content for voice search. Researchers in the UK have discovered a remarkable upward trend in online searches for voice content, a brand new trend indeed. What this means is that to stay relevant, businesses will have to do much more to start optimizing more of their content for voice search.

More of Interactive Content 


This is now made popular by social media. Interactive content is simply “content that requires the participants’ active engagement.” More interactive content enables participating businesses to receive real-time and hyper-relevant results which help to enhance their businesses. Somehow, interactive content helps businesses to easily reach and positively engage a wider audience at little or no costs at all. This is the reason, it is now trending.