How to Use Digital Marketing to Position Your Business

The internet remains very deep, wide and very complex. It is this complexity digital marketing explores to get promotional messages out to customers and potential customers. The real reason smart marketers habitually dedicate quality time, efforts and energy on digital marketing to get good results. Marketers not doing so are in critical error which inevitably costs their businesses very dearly on the long run. Such marketers may no doubt understand the importance of digital marketing. The snag however is that many of them don’t really know how to implement it for their specific situations as may be related to their own specific types of businesses.

If you want to succeed as a marketer and to position your business very well in the digital world, there are two things you must first focus on. First you must decide on your brand image and secondly you must know the audience you are targeting with your marketing campaigns. Once you decide on these, it is then possible to send out effective campaign messages that help to get some action from your audience. These efforts help to position your brand/business for good results even in the complexity of the digital marketing world. 

 

Here is how it works:

Project Your Brand Image

Everything about your business revolves around your brand image. A brand image is simply a very fancy way your business wants others to see it. It is an all-encompassing picture involving your reputation and what you stand for. Exactly how you want others to see you, think about you and remember you anytime they think of a product/service.
For this reason, every single information, advertisement or marketing campaign on social media posts, emails, handbills, flyers, billboards, TV ads, etc. etc, must as of necessity reflect and project the brand image you decided for your business right from the outset.

For a brand image to be effective, it must’ve been shaped from the following:

Why must someone remember or buy my product?
What do people feel when they buy the product?
What is unique about the product?
Who are the target customers?
Why these customers and not others?
How will they react when they buy the product?
Will they be satisfied with the product?
What feelings come to people’s minds when they think about the product?
How generally do others perceive the product?

If you design a brand with these concerns in mind, it is bound to make impact and help your business to grow in our complex digital world. These are some of the concerns that helped shape the business outlook of popular brands like Microsoft, Apple, Google, Yahoo, Hp, Dell and many others.

Define Your Ideal Customer

You cannot successfully do any business without first defining who your customers/clients are. Because these are persons you must target, your first order of business is to decide on who your ideal customer/client is. You really need this because of the fierceness of the competition characteristic of the digital world. Knowing who you want to sell your products/services to is the first step to selling any product/service. You risk failure to sell products if you think of your customers in broad and nonspecific terms particularly in a highly competitive marketing place like the digital environment. Once you can successfully identify who your target audience is, it is easier to align it with your brand image. Everything else flows from there to give your business a very formidable foundation. Building your marketing strategy on a formidable foundation can be great for your marketing campaigns, leads, sales and business growth. Knowing who your customer is appears to be the most important step to growing your business by way of digital marketing. This is because without a clear target audience to market to, you may be marketing in vain. Marketing in vain can in no way help your business to grow.  To avoid that scenario, you must always endeavour to decide on a target audience first, and then you create a brand image to appeal to that particular audience. That is the surest way to make sales and grow your business in digital marketing environment.

5 Simple Ways to Enhance Your Domain Authority

No good internet marketer can afford to ignore the Domain Authority, DA, of their websites. Even though Domain Authority may not have direct effect on the SERP ranking of any website, it somehow helps to provide some insights which help to improve SEO efforts that directly impact on the ranking. There are web tools you can use to measure the DA of your website. Your website DA could be high or low depending on the efforts you are putting in to enhance its performance. What you should immediately suspect when your site has a low DA score is that it has serious issues like spam backlinks and keyword stuffing which are harmful to the site. Next is to take conscious and deliberate simple steps all aimed at restoring the site DA which will in turn impact your site SERP ranking. By knowing all the factors that influence the ranking metrics of your website, you can take steps to have any problems fixed immediately by way of preventive measures to prevent the DA score from further dipping. Here are 5 simple things you can do.


 
#1. Choose the Right Domain Name

This is a given if you want to make any impact at all in internet marketing. If you don’t have a domain name yet, it’s time to get one. A great domain name is good for branding and SEO, the reason it must be carefully chosen to help promote your brand. It contributes immensely to enhance the credibility and trustworthiness of your website. These in turn help to make possible higher Click Through Rates, CTR, and consequently the conversion rates of the site. They impact positively on your SERP ranking and Domain Authority. Because you need a good domain for easy identity of your brand and easily recognizable, it is best to settle for a domain name that is short, catchy and relevant to your site niche and business identity. Marketing experts advise that the name should be devoid of symbols and uncommon spellings and syllables as these do harm a domain’s readability and memorability.

#2. Make Your Website Mobile-Friendly

Right now, the whole world is on the move. People are doing business and marketing products on the go. Thanks to hand-held smart devices which have become extremely very popular worldwide. With over 4 billion unique users accessing the web through mobile devices, it is one huge market any serious marketer cannot afford to do without. You can easily get left out of that huge market if you are unable to optimize your website to make it mobile friendly. If you are a marketer and you cannot optimize your website for mobile users, you hugely risk losing about half of your web traffic. That no doubt will negatively affect your DA score. A responsive web design with the appropriate apps can help make your website mobile friendly.

#3. Always Optimize Your Content

The way content is treated on your website is one of the most important factors that affect the DA score of your website. Apart from helping your brand to build a solid and formidable audience base, quality content is also a delight for Search Engines. Quality content best appeals to Search Engines’ algorithms that prioritize websites with valuable information. That makes it imperative for you to continually optimize your content for better results. Web masters can help you do this for a small fee. If however you have the knowhow yourself, you can routinely incorporate niche-based keywords, customized meta descriptions while adding internal linking in your content. Doing so helps to increase the Click Through Rates, CTR, on the site while greatly decreasing the bounce rates.

#4. Produce only High Quality Content
 
For online marketing, content is king. Your content must be designed for persons and not search engines. That is why you must make sure to always produce unique and informative quality content on your website which attracts visitors and keeps them long enough on your site to notice the brand you are marketing. Creating a linkable high-quality content can also help you to gain high-authority links pointing to your site. High-authority links with characteristic high DA scores and SERP rankings means such websites already have well established authority and trust with search engines. By associating your site with such high authority websites, search engines are likely to deem yours just as reputable and trustworthy as well. By adding external links from high authority sites, it encourages such linked sites to visit yours mostly out of curiosity. Your website gains immensely when such sites link back to you if they like your content. That way, you can eventually build a great and beneficial network within your niche. That helps to enhance your website DA and your brand.

#5. Regularly Edit and Remove Bad and Spammy Links

Most Search Engines particularly Google are highly intolerant of spammy links. Regular algorithms deployed by Google easily detect spammy links and links stuffing and they punish such websites very severely. That is why expert marketers always advise that it is best to avoid linking your website to low-authority and shady websites. With the use of reliable Web spam score tools, you can regularly review and edit your content to remove bad and spammy links. That helps to improve the good health of your website, its DA score, Spam score and the overall reputation of your website.