8 Effective Software for Email Marketing Campaigns

Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software. Some of these providers render services by way of software/tools that come with a full package of effortlessly delivering emails to your target audience even if in the thousands and providing scheduling and automation services as well. Here are some effective email marketing software/tools you can try on your own. Some of them are highly recommended by expert marketers.

1. Salesflare

Salesflare is an intelligent CRM and email marketing platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. It automatically fills out your address book and keeps track of all interactions with the leads you're in contact with. In addition, the icing on the cake is, it neatly reminds you when to follow up. 

2. Sender

Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations, you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Sender is everything you need for effective email marketing within a few clicks.

3. ZeroBounce

ZeroBounce is a great way to protect your sender reputation for email marketing. It detects and removes known abuse and spam trap emails, temporary addresses, invalid, toxic and catch-all domains. It's not only a powerful tool that boosts deliverability, but it also offers data about your subscribers that you can use when segmenting your lists. ZeroBounce is a fast and easy to use email validator, and it includes an API.

4. Bitrix24

Bitrix24 is one of the very few CRM systems that offer email marketing software free of charge. Several things make Bitrix24 quite different from other free email marketing services. First, its customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. In addition, if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24.

5. Omnisend

Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. It helps to convert visitors into customers, create personalized emails in minutes, and automate your email marketing. It uses smart segmentation to create hyper-targeted and relevant email messages, earning you more revenue. Omnisend works with all ecommerce platforms including, Shopify, Bigcommerce, Magento, WooCommerce and many more.

6. EngageBay

EngageBay allows you to grow your business with powerful email marketing. You can choose from several ready-made email templates or create your own from a wide array of templates to suit your business needs. You can simply use drag and drop interface to create amazing templates. With EngageBay you can segment and target your subscriber lists, personalize every part of the email and send them in a click. It allows you to design beautiful email templates with rich text formatting. You can track and optimize your campaigns, then analyze your results.

7. EmailOctopus

EmailOctopus is the low-cost email marketing platform offering high deliverability, customized reports and the ability to drip email sequences, import contacts and integrate with forms. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business.

8. Moosend

Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automation, and an award-winning user interface. You can use it to manage multiple email campaigns and mailing lists, as well as design and send striking, and responsive newsletters created on the built-in campaign editor. It helps you to upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports.

5 Digital Marketing Strategies To Survive Emergencies

Most times, emergencies are unexpected occurrences that can greatly affect digital marketing activities. Recent mass lockdowns and restriction of mass movement because of covid-19 pandemic around world became a perfect example of an unforeseen emergency that affected many businesses adversely. It didn’t have to be so. When emergencies happen, businesses that have not made investments in digital marketing tend to suffer the most during such times. If however your business already has a strong presence online with good search engine rankings, it stands a better chance of surviving an emergency and even make more sales. With some digital marketing strategies in place, some businesses do manage to get their sales almost at par with how they were before the emergency. When emergencies restrict people from visiting physical stores, digital marketing conveniently fills the void.

With these five digital marketing strategies, you can stay in business and even do well in times of unforeseen emergencies.

1. Carefully Manage Your Online Reputation

When the free movement of persons is severely restricted, people naturally have more issues with business services. If people really want something, they take deliberate steps to find it. If they were used to getting it from your business and they are unable to, irrespective of the circumstances facing your business, they get disappointed. That disappointment takes a toll on your business reputation. If you leave such small problems unaddressed promptly, they can become big issues for your business. From customer feedback, you can easily discern many business issues. Then, you can quickly embark on reputation management for your business. This you do by identifying all the content and reviews that are being published about your business, and then act on them. By doing so, any adverse issues discovered that can cause any damage to the reputation of your business can be quickly addressed. Addressing customer concerns quickly and satisfactorily is one great way to enhance your online business reputation and to nurture customer loyalty. Even in emergencies when everyone is already hard pressed, you do better business because of your good reputation.

2. Optimize Your Website for Local Searches

In times of emergencies and movement restrictions, many shoppers usually turn local to do business. People turn to local searches online to do their shopping. Optimizing your website for local searches helps to take advantage of increased demand for local business during emergencies. Businesses on their own can take positive action by exploring effective ways to reach customers wherever they are in the local environment. By efficiently combining social media marketing, guest posting, video marketing, PPC and discount deals, brands can attract and easily market to targeted local audiences, if their websites are optimized for local searches.

3. Guest Posting

Guest posting is one great way to command online presence particularly when you guest-post quality content regularly in reputable sites. It allows businesses to publish their content on high authority blogs and get effective backlinks to their landing pages or sales pages. Guest posting is one online marketing strategy that is highly recommended by expert marketers.  This is why it has been around for quite a while and it has withstood the test of time. Marketers have cause to believe that guest posting is a very safe marketing strategy because it fully complies with policies of high search relevancy from Google.

4. Pay-Per-Click, PPC Marketing

In times of emergencies, it greatly enhances your marketing efforts if you arrange to pay for some advertising. That is where Pay-Per-Click, PPC ads become hugely relevant. PPC is the type of marketing where marketers have to bid on the amount that they will pay for each click leading to their web pages. Your website badly needs quality traffic in times of emergencies and search engines are compelled to send traffic your way through PPC ads. If PPC ads are in place, they allow brands to get instant exposure on search engine results. That exposure greatly helps your website ranking in the SERPs of search engines. Therefore, if your website is yet to have a good search engine ranking, with PPC ads, you get quicker results.

5. Social Media Marketing

Getting your business on popular social media platforms like Twitter, Facebook, LinkedIn, Instagram and others can do some good in your business at times of emergencies. These days, social media appears to be where nearly everyone is and where you can effectively market to them. Social media is readily the most effective way to market to a very huge audience and to increase engagement with potential and existing customers. On social media, you have the advantage of easily creating groups/communities to attract targeted audiences some of which you can covert to customers. They provide two-way communication features to enhance an excellent feedback mechanism that allows brands to appreciate customers’ needs/problems and to handle them appropriately and promptly.

Last Line

Effective marketing is what every business needs even in times of emergencies. These five strategies can help you out. For as long as the emergency lasts, you can keep your business afloat, weather the storm and remain in reasonably profitable business. These five strategies can help provide you the much needed survival lifeline.