3 Practical Ways Digital Marketing Can Help Grow Your Small Business on Social Media

It now appears that nearly everyone around the world where there is internet access is now on social media. Digital marketers have quickly taken advantage of that development in their digital marketing activities. Granted, many people may be on social media for many different reasons, smart marketers have found a very easy and reliable avenue to market directly to various strata of audiences based on known and very dependable demographics peculiar to many social media platforms. Visibility is hugely important to digital marketers and social media is a very ready source to easily acquire some appreciable visibility for your brand. The reason social media has become very important for digital marketers to grow their businesses. 

Here are three practical ways digital marketing can help grow your business on social media.

01. Makes Reaching Out Easy

Yes indeed! For ease of use and immense popularity, social media is it. Social media makes reaching out to a wide audience easy. Some social media platforms like Facebook and Twitter for example provide some in-house analytics digital marketers can depend on to market their businesses. Nearly all of them provide accurate numbers of “Friends” and “Following” audiences, info that is very useful for marketing purposes. Social media platforms like WhatsApp and Messenger are not just for talking and interacting with friends only. They also make it easy for small businesses to communicate with target audiences. For instance, you can use WhatsApp Business App to “create a catalog to showcase your products and services and use its special in-house tools to automate, sort and quickly respond to messages.” Now, that gives a great advantage to digital marketers. Many social media apps can be downloaded into smartphones and mobile devices making them available to do business on the go. Inbox messages and messenger/communication apps go with many of the platforms, making it easy for a two-way communication with customers and potential customers. All these make reaching out to audiences something that is easy and even pleasurable to do through social media.

02. Creates Strong Bonds with Your Audience

Bonding helps to build business confidence. To quickly establish very valuable bonds with your audiences, social media becomes an indispensable part of digital marketing efforts.  Social media platforms provide very good business opportunities to become friends with your target audience and customers and to build long-term mutually beneficial relationships with them. The ultimate aim is to create strong and reliable bonds with your social media audiences and a great business relationship takes root from there.

03. Makes Your Target Audience Feel Important

You can make your target audience feel important if the social media content they read from you is mainly about helping them to solve their problems. By doing so, you can become a known problem-solver for your audience and they take you more seriously as a result. As most digital marketers very well know, social media is not an avenue to simply put yourself forward in an obvious manner. It serves well as a good opportunity for helping your audience and making life better for them. It somehow helps to make your audience feel hugely important for you to bother helping them instead of yourself only. To cement that impression, do not bombard your social media audience with products advertising. Take buying/selling out of the primary focus of your social media interactions. Offering a benefit to them first to show how your product will change their experience is what you need. Build trust and encourage your audience to relate freely with you. That tends to convince them to open up to you somehow what their needs really are. Buying becomes a logical consequence thereafter particularly if they sufficiently appreciate the efforts you are making to make their needs of paramount importance in your efforts.

3 Practical Ways Digital Marketing Can Help Grow Your Business with Local SEO

As most digital marketers very well know, every business now appears local. That is why small business digital marketing activities that tend to ignore local peculiarities hardly become successful. Google now reports that over 90% of its users regularly search for local businesses. The reason is simple. With the growth of the internet coupled with changes in consumer behavior, most consumers now habitually search for products online to find out where nearest to them they can find such products. Now, that is one very vital information no serious marketer can afford to ignore. That is why smart digital marketers deliberately target local people, who are geographically around them. Local SEO tends to help such marketers out in that quest. Here are three ways local SEO can help grow your business.

                

01. Create a Google-My-Business, GMB Account

If you want to create visibility for your business in your local geographical environment, get   your business on Google-My-Business, GMB. Visibility is the first target before creating engagement in local SEO. If you have your business account on GMB that will help it to be visible on Google searches. Google-My-Business account enables your target audience to see your business when they search with keywords like “business near me, local barber shop, local grocery, local plumber, local lawn mower, and so on” on Google. Once your information on GMB is accurate and up to date, clicks and visits to your website by searchers leads them on to your business. With that, your local online marketing efforts tend to show results quickly. That is good for business.

02. Create Content Based on Local Events

Every digital marketer creates content for the singular purpose of attracting audience attention. When that content derives from local events, it tends to attract more of local audience attention. You can list all the local festivals, sporting events and social gatherings in the region you are active in and create your content from them. Many locals will identify with you and your brand simply because they see you as a “local boy” of their own. That’s one very good opportunity to create some love and patronage for your brand.

03. Encourage Reviews

Local audiences habitually like to associate with local businesses. Many like to show their concerns by sending some encouraging feedback to the business. When it comes to a local business, many people care and pay good attention to other users’ experiences before they decide to buy or pay for any product/service. Most potential customers care too. It is good for business if a marketer pointedly requests customers to leave feedback and review about any product/service. If positive and helpful and Search Engines such as Google get to pick such reviews up, they become extremely beneficial not only to your online reputation, but also for local SEO. That is because Search Engines consider reviews as useful content. The reason reviews show up in their search results. Because of this, if your local business reviews are positive ones, they help to increase the visibility of your brand on Google search results. Now, that tends to do overall good for your business in a very positive way.