4 Must-Do Things to Attract more Prospects to your Digital Marketing

Digital marketers can be extremely busy particularly through certain seasons. That at times prevents them from really thinking through the digital marketing tactics they really need to generate leads and sales. If these tactics do not allow them to better connect with prospects online, their effectiveness is greatly impaired. That is not a desirable situation. The way around this scenario is to deliberately invest a little more time and attention in their digital marketing strategies by doing more of the following activities to help them connect better with prospective customers.

1. Reputation Management

A good online reputation translates to good online business. Your online business reputation begins from the design and layout of your business website. That is where you put out marketing content that attracts reviews. Major search engines like Google really care about business reviews and by the way so are your customers and prospective customers too. Online reviews are reputed to drive local pack rankings for businesses through SEO. Getting ranked high on Google SERPs is hugely dependent on these reviews. Review ratings are the biggest drivers of clicks in local SERPs of Google. So, managing your online reputation is inclusive of all digital activities you have to undertake repeatedly to ensure your business website makes it high in these SERPs. For a business owner, it helps your business to respond to every single one of these reviews in a timely manner. If your replies show some empathy and care, it helps your online reputation a great deal. How well you handle reviews can help build trust with your customers and that translates to good business.

2. Search Engine Optimization (SEO)

Habitually, major search engines like Google are constantly updating their algorithms. These algorithms help search engines to look for certain qualities within websites to determine if the sites are well suited to answer a searcher’s queries. To take advantage of this technicality, you must keep your website up to date with proper SEO to show search engines that your website is game for search queries. That however requires a bit of investment of your time and resources to get it done so as to keep it in a state of full compliance at all times. Doing so allows search engines to rank your site high in their SERPs to enable it benefit from the organic traffic search engines can send to it. That is a very valuable type of traffic and it is free to boot. For best results, it is recommended you supplement a strong SEO on your website with some other traffic strategies.

3. Social Media Marketing

If your business is not on social media, take steps to get it there as soon as convenient. Social media can be great for your business particularly in terms of getting traffic, online authority and reputation management. Since more and more people are spending time on social media, it is now one great place for digital marketing particularly within the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes. It is smart marketing therefore to have a social media marketing strategy for your business and to devote a portion of your digital marketing budget to social media advertising as a supplement.

4. Paid Digital Advertising

To set a strong foundation for your digital advertisements, first you must get SEO right on your website.  That is what tells search engines that your website contains what web searchers think they’re going to find. Pay-per-click, PPC ads, one of the most popular digital paid ads works with SEO to get specially targeted traffic back to your website. Digital advertising requires marketers paying to show their ads to internet users on various networks such as Google, Social media platforms and Microsoft. These paid digital ads come in two main categories, Search ads and Display ads. Both are huge traffic pullers when paired with data science and internet technology which allow you to prudently allocate your digital marketing spend to the highest performing campaigns and advertising channels as determined from your analytics results.

How to Effectively Market on LinkedIn Social Media Platform

LinkedIn is a very effective social media platform for sharing valuable content, interacting with business peers, building thought leadership, and winning over new clients/customers. When it comes to B2B marketing space, LinkedIn is one of the most powerful social media platforms there is. Individual marketers thrive well on LinkedIn as well if they have the right connections. The platform is particularly popular with young business executives who belong to a generation that now dominates the workforce. They in addition dominate social media as well. That is where they market and can be effectively marketed to with the right content.

Below are some tested strategies you can effectively use to market on LinkedIn social media platform.

Publish Only Relevant Content

LinkedIn marketing entails the constant engagement with the contents of others while at the same time posting your own content as well. The content you publish on LinkedIn must have quality and be relevant to make that happen. This is the type of content you can craft and package in standard posts, images, graphics, videos, and on LinkedIn articles. For best results, you must be sure to cover a variety of topics that are relevant to your audience. You must in addition make quick responses to all questions/comments in the Comments section of the platform.

Optimize Your Business Profile

An optimized profile is what easily gets you noticed in LinkedIn search results. LinkedIn has a search function which works just as search engines. If you optimize your profile well enough, you can benefit from the results of this search function. Here is how! If a LinkedIn user searches for your type of business as listed in your profile, LinkedIn directs them to the page(s) that profiles the most relevant information and has the closest degree of connections to what they are searching for. Your optimized profile can always take advantage of that. Therefore, you can rely on LinkedIn SEO to optimize your page for search results. That helps it to attract more Connections and expectedly, more leads, more customers and more sales.
 
Use only High Quality Photos

Common stock photos are not very useful for marketing on LinkedIn. What you need are high quality and professionally shot photos and images. Engaging your connections with great visual content is usually very effective in LinkedIn marketing. This requires eye-catching photos/imagery that speaks directly to your target audience. Basic stock images are incapable of doing that effectively. Experienced marketers recommend using professional photos and/or custom graphics that bear great relevance to your brand/business. These are the kind of photos/images that can help you to stand out from the crowd and be noticed on LinkedIn platform.

Get Personal in your Marketing Messages

Personalized content usually resonates better with a marketing audience. For this reason, you must find convincing ways to tell your personal stories in your marketing content. Common stories which your audience may have heard of before are not helpful here. You can go really personal in your posts by sharing stories, updates, milestones, insights, achievements, challenges, interviews, and much more. This is the kind of content that can get people interested in your person. Such content helps you to build trust with your readers. Of course, you are no doubt aware that people are more likely to do business with someone they really know and trust. For this reason, if you are personable and authentic enough in your marketing activities, your messages will resonate better with your audience.

Ask Your Peers for Recommendations

Recommendations from business peers can be very effective in LinkedIn marketing. Some of such recommendations can even be like referrals from persons who know you and your business well or from people you’ve done business with in the past. They could even have similar effects as direct reviews on your business profile. Therefore, asking your peers and even previous customers to provide you with Recommendations on LinkedIn is a smart marketing idea on the platform.