6 Proven Tips to Market Your Content for Effectiveness

Regular happenings in the digital and real worlds greatly affect trends in the content marketing space. This is why businesses must always explore all ways to adapt to these changes, without which they’ll usually have issues with their growth patterns. The immediate response should be through their content marketing strategy even though that at times may not even be enough. If marketers can implement the right content marketing strategy taking into account the happenings in the digital and real worlds in combination with artificial intelligence content creation, targeting their audience’s emotions and maintaining good quality content at all times, they can have a very effective content for marketing purposes.

 

Here are proven tips that can help your content marketing to be more effective and result-oriented.

Tip 1. Empathetic and Emotional Content Marketing

If you want the attention of your audience, try to write content with emotion and empathy. Audiences engage more with empathizing and emotional content. It is therefore hugely essential for you to know your audience well enough. You must relate with them not just as customers but as humans with distinct and unique emotions, perspectives, and lifestyles of their own. With this in mind, you can easily create a content strategy that ideally suits the needs and desires of your audience. If your audience feels you and realizes you care about them, it engenders more authentic and beneficial relationships. That is largely why empathetic and emotional content is a major key to any successful content marketing strategy.

Tip 2. Artificial intelligence, AI Marketing

These days, you cannot market content successfully of you ignore Artificial intelligence, AI. The reason AI is currently gaining a lot of attention in content marketing. Content marketers use AI content writing to help them build a much more effective and efficient content strategy, particularly when integrated with human efforts. AI helps to save time in content writing while at the same time maintaining high quality. This is why many content writing tools employ AI content creation to save time and resources and better the customer experience. Content writing software like Instoried for instance helps content writers to add empathy to their content, thereby making the content more engaging. In addition, Instoried software comes with an article plagiarism checker that helps content writers to write original content for their blogs.

Tip 3. More Interactive Content

Your content engages better if you write more interactive content. The more your audience engages and interacts with your content, the better content experience they have. The better content experience they have, the more the conversions and leads the content attracts. The best way to ensure you offer the type of content that is engaging and interactive is to use more infographics, quizzes, questionnaires, polls, and interactive eBooks in your content. It is a great and result-oriented marketing strategy to add them to the landing pages of your websites and your social media platforms.

Tip 4. More Video Marketing

Online marketers have since discovered that video marketing is a very effective marketing strategy. This has been confirmed by reliable survey reports. A recent survey conducted by Hubspot confirmed that 76% of marketers referred to ‘video’ as the most effective content format. Therefore, if you want your marketing to really stand out, go for video as your main marketing format. When you create videos, your marketing manages to form deeper connections with your audience. That way, you can easily capture their attention and market better to them. 

Tip 5. Prioritize Quality Content

In content marketing, content remains king. The better the content you are offering, the better its effects on your audience and most particularly your customers. Good content helps to better enhance your customer experience. This is why customer experience is one of the most essential criteria for digital marketing strategy. If therefore you are able to prioritize quality content, you can ensure a great customer experience. That takes a bit of work and diligence though. You can only provide quality content to your audience if your research is up to the mark and you are up to date with the latest happenings in your industry. In particular, it is critical for you to know what your target audience seems to be interested in at any time. That way, you can better market to them. This serves your marketing strategy better than merely churning out mediocre content every day. For effectiveness therefore, you must make sure your content is unique and of very high quality, even if it means not being able to share content too frequently. Never forget to check your content for plagiarism and grammatical errors. If you don’t, your readers and search engines will take note.

Tip 6. More Webinars and Live Videos

Webinars and live videos are now becoming increasingly popular in digital marketing. This is mostly due to the convenience and ease involved with their uses particularly amongst business professionals. Most B2B professionals watch at least one webinar every week. They find a great use for them because they add authenticity to content and help brands offer an interactive customer experience. Most brands succeed more with webinars and live videos in their marketing strategy because webinars and live videos provide a genuinely engaging experience even without directly promoting products/services.

Wrapping Up

What marketers really need in times like these is innovative content marketing strategy. Part of that strategy is by having more emphasis on empathetic, interactive, and quality content and using AI for various content marketing needs. Marketers need to also keep track of content marketing trends and incorporate them into their marketing strategy. Doing so enables them to stay a step ahead the competition. This competitive edge will endure only if they manage to innovatively market with webinars and live videos to drive high engagement.

5 Tips to Monetize Your Social Media Presence

With presently over 4.5 billion people active on social media, many habitually spend a lot of time out there merely whiling away their time. Most of these people are not aware that they can monetize their social media accounts and make money out of their social media presence. Even if people merely see their social presence as a hobby, that’s cool. It is easy to make money out of a favorite hobby anyway. Now that you know, here are some tips to monetize your social media accounts and make money out of your social media presence.

 

#1: Just Get Started

First step is to get started by having an account on some of the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. Next is to put in the work necessary to grow your accounts on social media. It may be tempting to try to monetize your accounts right away but it is always advisable to tarry awhile until you are able to boost the numbers of your followers significantly. Depending on the platform, the audience size you really need before monetization varies a great deal. Some micro-influencers do real good if they have 1,500 followers or even less and still make money all the same. What counts the most is your ability to consistently create highly engaging content and offerings on the platforms. Good quality content is what helps to grow your audience quickly. As your audience grows, you can then build genuine connections with your target market. That is where the money is.

#2: Launch Affiliate Marketing

Even if you have your own product/service to sell on social media, you can in addition market products for product merchants and earn commissions for your efforts. This you can do by way of affiliate relationship. If you work with an affiliate marketing partner, that relationship can help you to grow your income by referring potential customers to their businesses. When you partner with a brand as an affiliate marketer, your duty is to promote their products on your social media handles. By doing so, you can earn a commission each time someone clicks on your affiliate link and purchases the products you are promoting.

#3: Create Exclusive Content Course

Many social media users always want exclusive content. Such specialized how-to content that vividly teaches people how to get things done is hugely popular on social media. If you have special knowledge or skills that can benefit others, you can create a course that teaches your social media followers about the craft. Such courses can attract people who are willing to pay for what you have to offer. Even if the courses are free, you still benefit from the traffic you attract with the courses. Such traffic can help you to make money from a sponsored content. That’s how many social media influencers get to make money by offering short, free teaser courses to their followers.

 
#4: Generate Traffic to Your eCommerce Shop

If you have an eCommerce store where you sell goods/services online, you can use your social media accounts to direct potential buyers to your online shop to boost your sales. On social media, your store can greatly benefit from the huge market out there. The ease of sharing information and communication is also great for online marketing. Marketing your products directly out of your website may not give your marketing enough exposure. Doing so on social media adequately fills such marketing gap. You can thus take advantage of social media to showcase your products/services in action real time. That helps your potential customers to quickly and fully understand how you can solve their problems. You get more patronage as a result.

#5: Become a Paid Influencer

On social media, influencers use their popularity and large following to make money. If you have a large following on your social media accounts, you too can become a paid influencer. All you need do is to explore many ways to reach out to brands in your niche and offer to promote and share their products in exchange for commission payment or a grant of free products. Many brands will respond by first sizing up your social media accounts to see if they will be worth their while. If they discover that you regularly post high-quality content that shows a high follower engagement, it will increase your appeal to them that you are really some influencer. They may then be persuaded to take you up on your offer albeit tentatively at the beginning. It is at this point a smart influencer can negotiate higher levels of commission payment and even modes of payment. This is when the money will keep rolling in as your influencer capacity continues to grow by the day.