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Electronic commerce, commonly known as eCommerce, has transformed the way people buy and sell goods and services across the world. By using ...

Friday, May 27, 2022

Affiliate Marketing Needs You Must Never Overlook

Affiliate marketing work table with a computer, smartphone, notepad and pen, milkshake cup and a potted plant.
In affiliate marketing, if you know what to do and how to do it, it can save you several valuable hours of hard work before you start making money. If you don’t know what you are doing, you can spend a huge amount of time trying out bad strategies and promoting low paying products. Here are a few of such needs.



You need to carefully choose the affiliate products you wish to sell. If you like the products and you have bought and used them yourself, the better. Doing so is a good affiliate marketing policy since you can more easily create content around something you’re interested in and know well. In addition, you must make sure there is a need to settle for high value products as against low value products. High value products pay higher commissions of about 30%-50% on sales while low value products pay commissions in the range of 10% or less. A high ticket product sale can earn you the same as by selling hundreds of the lower value items. It is best to use subscription products, high ticket products and a product range, rather than low value products which only offer single commissions. With a product range you can benefit from subscription products, one off commissions and high ticket sales. In addition, you can also benefit from a built in sales team, who close sales on your behalf.

Most marketers prefer free marketing strategies unaware that if they use a product range, paid marketing strategies are much more within reach. With a high ticket product range, it is much easier to make a profit while running paid marketing. With it, market growth is much easier too. This is because once you’re profitable and you are running paid advertising campaigns, you can scale up quickly by simply increasing your marketing budget. If you rely only on organic and cheaper marketing strategies, scaling up is much more difficult.
 
Affiliate marketing as a business concept may look simple and many people believe they can always go it alone. That’s not quite true. To succeed better and faster in the business, you need professional help because it is quite difficult to build a successful online business from scratch. You need professionals with the technical know-how to help you build a user-friendly website, host it, optimize it and position it for effective marketing purposes. However, if you know how, you can build and host your website yourself with the help of online software. You can also get valuable help from fellow affiliates, friends, family members, coaches and mentors. You can look for help any and everywhere. If you join a community of online business owners, they can help you to build the much needed self confidence that you too can succeed in affiliate marketing. Now that’s one huge help many marketers never quite recognize as such.

 

In affiliate business, you need automation to save time and money and still get very good results. What readily comes to mind is Artificial Intelligence, AI. For communications efficiency, just get an email autoresponder. This is one great software that allows affiliates to collect emails from a website and automate the delivery of email messages to the email list they’ve built over time.  Because most customers will often need several contact points before they make a purchase, an autoresponder becomes highly valuable to keep them constantly engaged through AI.

As most marketers very well know, a single landing on a website rarely generates a sale. On a website, a visitor only has a small window of opportunity to make a buying decision. You can latch on that small window of opportunity to make a sale through autoresponder. Because you have your visitors’ email information on your email list, you can extend this time period by weeks, months or even years through constant customer engagement through autoresponder.

Last Line

Even though statistical data indicate a drop-out rate in affiliate marketing to be close to 95%, it is still a business you can make money from if you follow the rules diligently and work hard at the business. Always remember the reason you’re in the business, find a good affiliate program, do the needful and stick to it, you’ll be OK.

Thursday, May 26, 2022

Experts Top Tips for Choosing the Right Affiliate Program

Affiliate marketing work station with a computer, smartphone, pen and notepad, a mug of coffee and beautiful flowers.
If you are new to affiliate marketing, these here tips will be of immense benefits to you. They work not just because expert marketers say so, they have tried and tested them to be so. Read carefully.

Before joining any affiliate program, make sure to carefully read and understand the affiliate agreement before you join as an affiliate. Even if your search ratings tell you the affiliate program is the best in the world, the more it is imperative to read and understand the affiliate agreement. 



Among the lot of affiliate programs available online, try to join only an affiliate program that is long standing, safe and secure and has a good reputation in the Internet world. You can easily verify this from the ratings of Better Business Bureau or some other similar organizations. You can also get reliable information from Social Media, online Business Forums and Discussion Groups.

If you want to make money from affiliate marketing, you must identify a product/service for which there is a real need. The product should be such that you are passionate about and would love and enjoy promoting. You can conduct searches for “Affiliate Programs” in the Search Engines to settle for the best.

The product/service you choose should be relevant to your website and niche.

Choose only affiliate programs that pay good commissions at specified intervals. The commission you earn in affiliate program is your main source of income and most affiliate program providers pay a commission range of 5% to 50%. This commission comes from the sales directly attributable to your marketing efforts. While choosing an affiliate program, you must pay attention to how high and at what intervals your earned commissions will be paid.

Most Affiliate Programs are generally single tier or two tiers. A single tier program pays you for whatever business you have generated. The two tier program is a bit more complicated. It pays you for the business you have generated and also a commission for the sales generated by a sub-affiliate, you have sponsored.

When choosing an affiliate program, look out for organizations that will make the business easy for you. Such organizations must be long standing and reputable. The organizations that provide a whole range of tools and resources such as Banners, Text Links, Brochures, Websites and the right training for their affiliates. Those are the kind of organizations that will help you to learn the ropes quickly, make the business life much easier for you and help you grow the business and make money.



Ensure the tracking systems are in place to properly track and attribute sales correctly to affiliates. Such tracking systems must correctly record all the clicks and sales made through the text links and banners placed on your website, e-mails and other advertisements. 

Pay particular attention to one very important factor referred to as “hits per sale ratio”. This ratio indicates the number of hits that have to be made to a Text Link or Banner to generate a sale. The ratio helps to give an idea as to how much traffic is needed before a sale is made. Having that information helps the marketer to design the right marketing strategy and the correct use of ads.
 
Lastly and most importantly, be sure you know how often commissions are paid. You are in affiliate marketing to make money so you must make sure you know how you’ll make this money through the one most important source, commissions. Most reputed affiliate organizations pay their affiliates monthly or when they accumulate a minimum commission as indicated in the settings by the affiliate but within the ranges they allow. It is advisable to avoid any program that requires too many sales to reach the minimum amount. Some business wisdom really!