Significant Benefits of Email Marketing to Digital Marketers

Email Marketing may be “old school” but it is still very popular among digital marketers. Even as common as it is, it is essentially the most advanced and effective means of communication between marketers and their ideal customers. Email marketing does not require too many hassles to use even as it is cheap, reliable, and offers great marketing benefits to marketers. Many customers are really quite accustomed to using email when communicating with businesses and brands online. The reason email performance is usually a key factor in the success or otherwise of any digital marketing campaign. Emails happen to be among the most measurable, automated, and scalable assets in a digital marketer’s marketing strategy. Here is how marketing directly with email benefits marketers.

Engagement of Potential Customers at Every Stage of the Customer Lifecycle

With emails, marketers can engage potential customers throughout the customer lifecycle. Emails really work well and get good results at every stage in that vital cycle. Here is what happens.

- You can use emails to greet new subscribers/leads at the start of their shopping journey.
- For new paying customers, email marketing strategies help customers make payments or commitments by signing an e-contract with a view to transforming these customers into repeat buyers down the road.
- For active customers/subscribers, thoughtful email marketing is essential to entice this valuable group of customers with loyalty offers, bonuses, limited-time offers, and exclusive invitations to keep their patronage.
- For dormant subscribers or unsubscribed customers, through emails, it is possible to quickly detect this class of customers that is no longer interested in doing business with a brand. It is either they have stopped opening their mails or making any responses whatsoever. That means it is time to engage them more with emails with a view to changing the situation for the better.

Provides Key Insights into How Your Audience Engages

Simple email metrics can help you with the necessary information/key insights about how your email recipients engage with your brand and your marketing info. This vital info can help to rejig or redesign your email marketing strategy for better results. Through these insights, you can have a clear idea about email Click-Through-Rate (CTR), Email opening rate, Bounce rate, Unsubscribing rate, Conversion rate and suchlike vital marketing info that can help you to make strategic decisions about how to sell more in each segment of your email recipients.

 
Generates Very High Return-On-Investment, ROI

Every digital marketer always wants to keep costs low and returns high. Email marketing is particularly very good at this. Because of the relatively low cost of running email campaigns, it is easy to get a high Return-On-Investment, ROI. This reality on its own serves as a major incentive for digital marketers to fine-tune their email marketing strategies with a view to maximizing their ROI. As online marketing statistics generally indicate, among online marketing channels, email marketing is now well known as the marketing channel that generates the highest ROI for marketers. One surprising statistic is that email is about 40 times more effective in acquiring new customers than many very popular social media platforms like LinkedIn, Facebook or Twitter. This development is really good for email marketing business if you ask me.

10 Reasons Your Business Needs a Website

You cannot do business successfully online without a strong online presence. These days, more and more people are shopping online, one of the reasons more people are taking their businesses online. Before buying any product/service online, a lot of web users prefer looking up online reviews about the product/service. The info they are looking for is usually found on the websites of the product/service merchants. This makes it imperative for every online business owner to have a website even if it is just an e-commerce store. Consumers spend considerable time online searching for suitable products/services and on online research. This considerable time is spent moving from one website to another. For this reason, no matter the size of your online business, it is hugely important to have a website. Discussed below are 10 reasons why having a website is extremely important for the growth and success of your online business.

1. Professional Look: Online, your website is your business window in the internet. That is where customers and potential customers first make contact with your online business. If the website you are running your business out of is well-designed and attractive to customers, it helps to give your business a more professional look. It also shows a sign of seriousness, authenticity, reliability and approachability.

2. Saves Customers’ Time: A website is usually helpful in providing all the relevant info about the products/services on sale. By doing so, it helps to save time considerably for customers since no customer prefers to move out of a store to make all kinds of purchases if such purchases can be made in one store. Many websites have features that sort and departmentalize products. This also helps customers to save time searching for the products they want on the website.  

3. Improves Credibility: No one does business in a vacuum particularly on the internet. So, if you have a website, it helps to improve the credibility of your business. Your website provides all the relevant info about your business, including easy contact information. With that, even as deep as the internet is and filled with many niche businesses, with many similar to yours, your website helps your business to have a marked and recognizable presence on the internet. It is not enough therefore to simply have a website. What is most important is to build a website that greatly enhances the credibility of your business online. Once your website is good, it creates a good impression in the minds of customers. That can be great for the credibility of your business.

4. Provides Social Proof: As more and more people shop online, most of these shoppers usually prefer to make their purchase decisions in consideration of the behavior of other customers. So, by having your own website and other official pages on different social media platforms, it helps to provide social proof to potential customers. Also, if your business can be successfully searched online with relevant keywords, that helps its social proof tremendously particularly if customer testimonials also come up in these searches.

5. Helps to Generate Leads: If you have a website, it helps to increase the potentials of the business to get leads. Web users may visit your website without making a purchase but could leave a contact for follow up. Customers who make purchases may leave positive reviews and feedback. Down the road, such reviews can help other customers to make a purchase from the website. A good website can help a business this way to generate leads and sales in unlimited manner.

6. Enhances Competition: Without a website, no business stands any chance to compete favorably on the internet. Your website helps to increase your chances of competing with other brands. It provides a fair platform to compete well with other brands. You can only benefit from organic traffic from search engines if they rank your website high enough. A high ranking website (well optimized though) means more organic traffic, more leads and more sales which can indeed trump your competition. Without a website, your business loses its ability to compete fairly and that means loss of business to its competition.

7. Showcases Brand Value: There is no better place online than a website for business owners to showcase their products/services. On a website, online business owners really represent what their brands stand for. Most customers expect a business to have a website and it is through the website a business can have its brand stand out to be counted. Whatever features business owners have on their websites like mission statements, logos, colors, graphics/photos that are unique to the website help its brand value.

8. Listing of Offers: There is no better place for an e-commerce store to list its products offers than its website. This is so because a website is the first interaction between a business and its customers. No smart marketer can therefore afford to neglect their business website. Many e-commerce stores habitually list different offers on their websites thereby helping to make shopping easy for customers. By providing offers on a website, it completely eliminates the need of using a third-party website to sell any product/service. It helps to make one-stop shopping available to shoppers.

9. Increases ROI: Marketers are always in business to make money. Keeping costs low and sales high is what helps to enhance the Return-On-Investment, ROI of a business. Building a responsive website costs very little including hosting. If you factor in the ROI, having a website proves to be extremely beneficial. Most of your marketing is done out of your website. It is the website that helps to bring both organic and inorganic traffic to your business and it generates leads and sales. That is how the business gets to earn income and when matched with the cost of setting up and running the website, the ROI is greatly enhanced.

10. Provides Help to Customers: Online shoppers are always in great hurry searching for solutions to their problems. That means interactions with websites and business owners which on their own create problems too. A well set out website always comes very handy to help customers/shoppers solve their problems. Business owners can deploy AI in form of chatbots on their websites to relate with and help customers round the clock. If customers don’t get satisfaction from chatbots, they can always leave their inquiries and or concerns on the website for the business owner to handle whenever they come online. The website remains available for these customers to return to later for answers to their inquiries.