Effective Techniques to Capture Sales Leads Using WhatsApp

Most digital marketers are increasingly becoming highly innovative. Presently, if they need to pass information quickly, many easily turn to WhatsApp which is now one of the most popular messenger Apps in the world. The App is deliberately designed for business and it makes an excellent and efficient sales leads generation tool. It is one App that is very easy to use for marketing purposes and you can post marketing messages including excellent pictures to individuals and in groups making your messages available to hundreds of thousands of WhatsApp users in a matter of seconds. Now, that’s a great marketing tool no doubt! You can set up a WhatsApp account in minutes and take advantage of instant two-way communication that is great for leads generation. If you create a WhatsApp business account, it comes packaged with a wide range of in-house marketing tools and products that provide excellent support for your businesses. On WhatsApp, marketers can easily share marketing messages and even photos and videos of their latest products demonstrating how the products work.

 
Because of the design and peculiarity of WhatsApp, it can be great for these here lead generation techniques.
 
Easily and Widely Sharing Stories
 
Every business that wants to generate leads must as a matter of course share stories and very widely too. That is where the stories feature or WhatsApp status becomes quite handy and relevant for sharing stories on WhatsApp. This feature allows marketers to connect directly with their followers by sharing the relevant content they may be interested in. Such relevant content can be in form of new products, product launches, product promos and salient customer testimonials. Smart marketers also share user-generated content to entice and hook their followers using some powerful social proof to pique their followers’ interest. Such content helps to entice quick response to enable the marketer take their queries and direct them to the answers.
 
Leveraging Data-Driven Marketing Campaigns

WhatsApp messaging allows you to prioritize data-driven decisions. This allows marketers to speed up their marketing processes and get better and faster results. Marketers can therefore leverage on it to improve predictability, speed, and adaptability to change in their marketing campaigns. Through it, you can quickly determine what works and what isn’t working as you expect in your marketing campaigns particularly as it affects your lead generation and sales strategy. You can extract the right data at any stage in your marketing. This allows you to come up with rapid iterations that can help you to increase your conversions.
 
Providing Better and more Effective Customer Service
 
Serving customers is always a business priority. In fact, customers always expect to be served and served well without which you cannot expect to have them as customers for much too long. WhatsApp comes in handy here because it is always on 24/7. With it, marketers can directly interact with customers and even prospects round the clock. Prospects and customers can ask questions at any time and get instant and direct responses. That can be great for customer support, leads generation and conversions. For this reason, WhatsApp is not only a great app for building trust and relationships; it can also be effectively used to nudge prospects further down the sales funnel and towards a conversion.

Leveraging Consultative Selling
 
Marketers understand consultative selling to be when they prioritize the customer-business relationship. It simply means putting the customer’s interest first in your marketing calculations at all times. With WhatsApp, you can easily explore all ways to understand your customers’ problems before attempting to sell them anything. It is like needs assessment really. It is only when you know what your customers really want that you can effectively sell them anything. So, instead of focusing on the product you are selling, you can focus more on the customer and his needs through direct WhatsApp messaging. This is possible because you can easily use WhatsApp to extract relevant information from your customers. Through this App, you can spend quality time building and nourishing a great business relationship with customers. This enables you to get to know them much better. If you do, you’ll then be able to deliver an awesome brand experience to them. In most cases, doing so usually results in improved sales. 

Easily Eliminating Junk Leads

Most online businesses usually find it difficult to know which leads are good and which are simply junk. WhatsApp is a perfect tool that comes really handy for marketers to attract quality leads and easily eliminating junk leads. This is because of its easy two-way interaction feature. This feature allows marketers to rely on WhatsApp to classify leads faster and drastically cut down on the time needed to do so. The App can come in handy for customers at any stage they are in the sales funnel. No matter the stage customers are in the sales funnel, marketers through WhatsApp can still target prospects with the right marketing messages/strategy. This is because marketers can easily match these messages to wherever the buyers are in their buying journey.

Wrapping Up

If you are an ambitious marketer and you want to get and retain customers, WhatsApp is the right social media App your business needs. This is why the App has quickly grown to become one of the most-used social media platforms in the world. It is not enough to simply set up a WhatsApp account. If you cannot use it to implement the foregoing strategies, your business cannot benefit from it. Many marketers now effectively use this App to connect with businesses as well as being social. You too can tap into the huge potentials of this fantastic marketing App to acquire more leads and expand sales in your business.

5 Powerful Strategies to Boost Brand Awareness in your Online Business

If you want online shoppers to instantly recognize and engage with your brand, make sure you have a good brand awareness strategy. In digital marketing, brand awareness simply means how easily shoppers remember your business name, business logo, your type of business and the products you are marketing. If shoppers have these unique characteristics of your business in their minds, when they think of doing business in your niche, it is easy for them to remember you. Finding their way to your website becomes the next logical step they’ll be taking thereafter. As a business owner, you must therefore endeavor to set aside quality time to build brand awareness in your business. If you do, chances are very high that your business will stand out from the crowd and attract good patronage. Even though it may require a lot of hard work and consistency of efforts to get that to happen, it is doable. 

Following are 5 brand awareness strategies which if you try them out, they can help to boost recognition for your brand and ultimately help to grow your sales.

1. Partner with Affiliates

Affiliates are individual business persons you can partner with to build awareness in your business. They have their own separate marketing channels as well as their individual online audiences. For this reason, affiliate marketing is an excellent strategy any business owner can effectively use to expand their reach outside their own core audience. It works with a multiplier effect. If you sign up free in a reputable affiliate marketing program like Strong Future International, SFI, you have the benefit of partnering with millions of affiliates helping to grow awareness for your brand and products. These affiliates help to give a very wide exposure to your brand and products and they earn commissions from the sales they generate through such efforts.
 
2. Consistently Publish High-Impact Content

In digital marketing, content is king. It is an excellent way to improve brand awareness and connect with potential customers. This is more so if you consistently publish high-impact content particularly in form of blogs. Publishing good articles on your blog can help you to forge more connections and boost awareness for your brand. This is because blog posts allow you to directly tap into your customers’ needs and pain points. If you write about topics that matter to your audience and include relevant keywords in your niche, search engines may rank your website high in their search engine results pages (SERPs). That simply means more organic traffic to your website. Your blog posts can go viral easily and attract more readership and measured feedback. All these help your business to boost awareness and connect with more customers and potential customers.
 
3. Diligently Build Your Email List

Email marketing may be “old school” but it is still a very effective marketing strategy to grow awareness. It is one other great way to help people remember your brand if you build a responsive email list. You can do this directly by asking your new website visitors through a good CTA to join your email list. When this list is in place, it makes it easy to reach out to people who have shown interest in your brand/product. Periodically, you can send marketing messages to everyone on your email list. This message can get to hundreds of thousands of persons in a matter of seconds by simply pressing “send” from your computer. That can be really great for your brand awareness because anyone who becomes your email subscriber is aware and will be regularly reminded about it through your occasional emails. As your email list grows, the awareness of your business grows in tandem. If you want to quickly grow a responsive email list, you can create a lead magnet for your website, such as eBook or discount coupon. Through a CTA, you can ask your website visitors to sign up with their emails in exchange for these “gifts.”

 

4. Leverage Your Social Media Audience

These days, nearly everyone is on social media around the globe 24/7. Many of these people are on social media to have fun, to chat with friends, research products, and interact with various brands. With about 4.6 billion active users worldwide, it is doubtful if there is any better place to boost brand awareness for your business than social media. If you open accounts in the very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest then build a strong following on the platforms, you can easily use social media to connect with your ideal audience, irrespective of your business niche. To build awareness for your brand, it is not enough to have accounts on the platforms. Aside from posting regular and consistent high-impact content on the platforms, you can join relevant groups/communities to engage and interact more with various people in each community. The people in these groups may not necessarily follow you or be members of your audience but they can effectively interact with your posts in each group. You can also use videos to host live events on social media since videos are a highly effective way to connect with consumers by way of mass appeal. All these are good social media events that are great for brand/business awareness.

5. Regularly Host Viral Giveaways

If well-packaged and delivered, viral giveaways can help you to connect with existing customers and potential customers. They are also great for boosting awareness across multiple online marketing channels/platforms. You can organize quizzes to win many gifts and giveaways. If the items you are giving away are valuable and attractive, many people are usually attracted to participate. That can be great for brand/business awareness. The real essence of giveaways however is to arouse curiosity, improve conversions and engagement with your brand. Yes, the giveaways may be small in value but they are meaningful and highly effective techniques to build brand loyalty and awareness.
 
Summary

Building brand awareness is one of the most effective techniques to grow your brand and business. The foregoing strategies have been proven to be highly effective to build brand awareness. These strategies will no doubt amplify your online presence and help you to connect online with more customers and potential customers. Give them a try and diligently measure through analytics the results you are getting. There is no doubt you’ll notice a remarkable improvement in the performance of your brand.