Expert Blogger Marketing Tip: Build Your Email List

 Email marketing may be old fashioned but it still gets results. According to experts’ parlance, there are two things you own completely: Your website and your email list. Even though social media outlets may come and go, and algorithms may change, but your list is yours. It is always there for you to use as you please. Many successful bloggers know the power of email marketing, so they use it to maximum advantage.

For best results, most successful bloggers routinely do many things in common when it comes to email marketing. Some of such things are:

They treat their contacts as serious human beings.

They respect their contacts.

They are thoughtful in the way they communicate with those on their email list.

They don’t overstep their welcome by emailing too frequently.

They don’t email irrelevant information.

They build relationships with their followers with consistent, high-value email content.

They habitually give more than they expect in return.

They let it be known that it is more about the list and not the list owner.

Bloggers who fail or neglect to follow these best practices, suffer a very high unsubscribe rate.
Everyone is after results so good bloggers always keep very keen eyes on the numbers. That is why successful bloggers are deliberately strategic in using email in their marketing campaigns. Besides consistently sending valuable information, they use links to bring readers back to their website. They make it easy for readers to share their emails by using social share buttons. They offer content that isn’t readily available anywhere else but via email. They ensure that their subscribers are treated to the very best information. The real reason they are very successful in what they do.

 

Expert Blogger Marketing Tip: Spend More Time Promoting Content than Creating it

As most bloggers know, quality and consistency are more important than quantity when it comes to content. Such good content takes time and other valuable resources to create. Even if you spend time creating very good content and people don’t get to know about it, you are simply wasting valuable time and efforts. That is where content promotion comes into the mix. Many experts believe from practice and experience that it is best to “spend 20% of your time creating new content and 80% of your time promoting it.”

If you blog, no doubt you are aware that writing and publishing content is very time-consuming. It does not end there. You must explore credible ways to get your blog out there for readers to find fairly easily. It is imperative therefore for you to find the best outlets to share and promote all the content you worked so hard to create. That is a logical expectation but sadly, not many bloggers explore this strategy to the fullest. It helps to know what social media or content-sharing platforms your targeted audience can be found. Google search techniques come in very handy here.  With it, you can get to know your target buyers’ online habits. That information will enable you to develop a potent strategy to reach them on the social media platforms they can be found in record numbers. A focused content promotion strategy will help you work smarter, not harder. You get better results that way.