Expert Blogger Marketing Tip: Service Your Leads

 In blogging business, it is not enough to build links and leads. You must devise ways to test and service these links and leads for good results. One of such ways is to keep a keen eye on the growth of your Email list. By so doing, you become the credible source of information in your niche. That credibility helps your blog to build backlinks to your site. Backlinks determine the sites that are linking to your website, thus building your site’s authority.

That is what Google Search Engine really loves. So, if you want to build your rank on the search engines, you become THE authority in your niche. Simple! You must explore all ways to routinely create content that others will link to and share all over the internet. The real reason you must strive to be the reliable expert in your industry. You must however be willing to build your authority over time by earning the respect and trust of your audience. That requires some real work and overnight success is not guaranteed. The real reason you must keep innovating and honing in on what your buyers want. Be willing to be ahead of the curve and to offer products and services that you know meet their needs before they even know they have those needs. You must be the leader in using specific terms and phrases in your industry. Be the source that first coins the phrases and uses them repeatedly in your marketing campaigns. Real authority is derived therefrom and the Search Engines love to showcase that.

Expert Blogger Marketing Tip: Numbers Matter

 Successful bloggers always keep their eyes on the numbers because in this business, numbers really matter. Many blogging experts will tell you that data is your friend, but can also be your enemy. So, the best bloggers write for their audience, not for search engines and sponsors. If you write with the sole intention of ranking in Google, you’re at risk of alienating the very subscribers who gave you their trust. That is why you must write solely for results that help your business and not to please Google Search Engine.
However, using Google Search Engine Analytics expertly, you can get useful numbers and data from the following sources.

Keyword rankings: Be sure you are ranking for the keywords that your audience uses in search.

Buyer behavior: Evaluate what your website visitors are doing when they visit your site and make adjustments to your content to drive them to the desired pages on your site.

Conversions: Determine whether or not your site visitors are completing the goals you set.

These are the main sources to get at the numbers that really matter in marketing campaigns.