Monday, 18 July 2016

Can Email Marketing Ever Die?


There is an ongoing debate among email marketers on the sustainability of email marketing. Many online marketers currently regard Email marketing as “old school.” They erroneously believe that in this age and time, there are other better and more effective marketing strategies than Email marketing. Fact is, because small businesses have to stay competitive in their marketing strategies in order to be relevant and get in people’s faces, they just have to rely on Email marketing. This means they need to be forward-looking, strategic and creative. They need to think long and hard about their target audience, their brand, and the message they want to send. In order to build a loyal customer base fairly quickly, small businesses do need Email marketing now like never before.

From my own experience, email marketing is still very effective. Here is why! Compared to other online marketing strategies, Email marketing still provides the best, Return On Investment, ROI. This is according to a recent study by the digital marketing firm Econsultancy.  Even though many online marketers think that Social Media interactions through Twitter and Facebook posts are where it’s all at these days, but according to a report compiled by Infusionsoft and Leadpages, 86% of digital marketers at companies of all sizes regularly use Email marketing and “consider it more effective for awareness, acquisition, conversion, and retention.”  Many experienced marketers still place Email marketing ahead of many other marketing strategies when it comes to effectiveness and ease-of-use. For these and many other reasons, Email marketing is not dead and can’t be dead if it is still as effective as is being reported. Most marketers agree that Email is the best way to “nurture” prospective customers who have shown interest in your brand as well as keep in touch with existing customers. A dead marketing strategy can’t do that to anyone’s satisfaction. So, very clearly, Email marketing is not dead and it is not even dying.

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