There is an ongoing debate among email marketers on the sustainability of email marketing. Many online marketers currently regard Email marketing as “old school.” They erroneously believe that in this age and time, there are other better and more effective marketing strategies than Email marketing. Fact is, because small businesses have to stay competitive in their marketing strategies in order to be relevant and get in people’s faces, they just have to rely on Email marketing. This means they need to be forward-looking, strategic and creative. They need to think long and hard about their target audience, their brand, and the message they want to send. In order to build a loyal customer base fairly quickly, small businesses do need Email marketing now like never before.
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