01. High-quality products. Everyone I know always wants value for money. The higher the quality of your products, the better the value they offer for money.
Have you decided yet what unique feature or features you want your business to be known for? If you have, congratulations! You must however factor in that every customer has a compelling reason for buying any product. Every smart entrepreneur must therefore learn to tailor her business to take these reasons into cognizance by recognizing and using these unique features. Failure to do so can lead to customer dissatisfaction which can be very bad for business. Any business run with one or more of these features is bound to attract and retain customers for a long time. That by all accounts is very good for business particularly the bottom-line.