“Everybody lives by selling something.” --- Robert Louis Stevenson
“No matter who you are or how much you know, you will not succeed unless you are a salesman. You must sell your services. You must sell your knowledge. You must sell yourself. You must sell your personality.”—Napoleon Hill
Preparing to meet and deal with a Customer is like preparing to meet and deal with a potential employer. Everyone agrees that this is the time you need to look and act your best. This is the stage to put your best foot forward. The Customer is the reason why you are in business. Without him, you are out in the cold broke and courting bankruptcy. You therefore can’t be too careful at courting the Customer. Before you can sell anything to a Customer, you must be able to sell yourself first. You must therefore acquire and nurture some marketing skills and qualities.
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