What Are You Selling?

“Everybody lives by selling something.” --- Robert Louis Stevenson

No matter what you do, no matter who you are, you can’t make progress if you are unable to sell yourself.

An Applicant who can’t sell himself to an Employer may never get a job.

A Lawyer who can’t sell his client’s case to the Judge will be doing the client a disservice.

A Borrower who can’t sell himself to a Lender can never get a loan.

A Footballer who can’t sell his skills to a Club can never get a team.

A Politician who can’t sell himself to Voters can never get elected.

Selling yourself well will require that you master the principles of presentation, persuasion and overcoming obstacles in the market place. The competition is stiff and gets stiffer by the day. You need to master the skills that will enable you to survive in the market place. Napoleon Hill concludes this argument this way: “No matter who you are or how much you know, you will not succeed unless you are a salesman. You must sell your services. You must sell your knowledge. You must sell yourself. You must sell your personality.”