The first thing you do is to follow SFI guide lines and word the page correctly for Search Engines to find. The page is always highly ranked by Search Engines and it shows up easily in search results. That is one sure way to attract traffic to the page.
The second thing you do is to post your member TConnect Page link directly in your ads as well as sending it to your prospects, be they friends, relatives or would be costumers.
Thirdly, you can have the link and a short text promo in your email signature feature.