Friday, 17 February 2017

How to Advertise to Reach a Specific Target Group

There is a wise saying in Africa, “if you want to catch monkeys, go to monkey trails.” In similar vein, if you want to advertise to a specific target group, go to where the group can be found. Take the following steps.

1. Identify the group you want to reach.
2. Design an ad which appeals to your identified group.
3. Locate where the group can be found.
4. Beam your ads to that area.
5. Monitor your results.

That is all you need do if you want to reach a specific target group. That is what brings good results.

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