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Online, marketers are literally at war trying to get customers’ attention. Everyone gets to use one tactic or the other particularly on social media to outdo others. We now generally know that social media has become one of the most fascinating developments of our time. Apart from ease of use and accessibility, social media is also cost effective and very efficient at getting ads across to millions of users within a very short space of time. Popular social media platforms like Facebook, Twitter, LinkedIn and Instagram need specialized and different ways of use to get good results. That is where tactics come into the picture. Here now are the 3 currently very popular and trending.
01. Consistent posting. No doubt the most important ingredient in establishing a strong brand persona on social media is consistency. Once you have built up a good base of content, you can create an automated posting schedule most likely to garner high-engagement rates. That is because consistent posting leads to stronger brand recall, increased engagement and more opportunities to differentiate yourself from your competitors.
02. Tracking and analyzing results. If you want to keep conversations on your social pages going, you must be able to track your results and analyze them correctly. That is where tools like Google analytics come in very handy. You can use analytics to look at brand mentions and engagement to learn what is working for you, what isn’t and what needs to be improved upon. You can get details on certain factors like what demographics your posts appeal to most or what countries are most engaged with your brand messaging. With this information, you can target your ads correctly for better results.
03. Latching on to trends. Taking the message to customers where they can be found is one great advantage of social media ads. You can use tools like Buzzsumo and Feedly to enable you to learn about the content that is buzzing within your industry, around your brand or about your competitors. That information allows you to target your ads to trends correctly for better results.