How to Boost Your Website Conversion Rate

 If you are in digital marketing or you are blogging for business, you need a great website out there on the internet. What makes a website great is its ability to covert visitors to customers. The higher the conversion rate, the better the website. Ensuring that a website converts well is the main reason behind creating, updating, and maintaining your business website or blog strictly for that purpose.  If your business website or blog is unable to acquire qualified leads and customers, it is clearly unhelpful to your business success. That is why expert marketers advise that it is not enough to build a great website or blog, you also need to constantly optimize the design, the content and the usability of your website or blog. That is what helps it to convert better.

Here are a few things you can start doing immediately if you are not already doing them. If you do these things effectively, they can help boost your website or blog conversion rate significantly.

Adopt Simple Webpage Designs

Simple webpage designs engender easy accessibility to your website. The easier it is to access your website, the more visitors it gets. This is more so when you have simple and very easy to follow landing pages which are easily navigable. Online surfers appear to have the “attention span of a crazy gnat.” Therefore, your webpages if simply designed can be quick in attention-arresting bearing in mind that web pages with low visual complexity,VC and high prototypicality, PT always appeal more to visitors.


 
Develop Quality Landing Pages

A landing page is the first port of call for all visitors to a website. The better the quality of its design, the more visitors it attracts. Part of the good quality of a landing page is that it must be well optimized and regularly rejigged for easy compliance with the ever-changing algorithms of Search Engines. Among the many essential elements your landing page must have include:

Good visuals supporting what your page offers
A simple, attractive and well optimized headline
A strategically positioned call-to-action button leading to your offer
Proof of past accomplishments from real life testimonials, case studies and so on

Some expert marketers advise that apart from increasing the quality of your landing pages, you may also need to increase their quantity. Reason being that having more landing pages at times translates directly to more opportunities for conversions. That is good for business no doubt.

Track Your Conversions Effectively
 
Without effective tracking of your conversion efforts, you can never be sure if you are doing great. First you must set goals and measure your tracking records against these goals. That’s why you must put a credible system in place to track your conversions effectively. What readily comes to mind here and very popular with marketers is Google Analytics tool. It is very simple to install and use for tracking website visitors. If you’re able to track conversions effectively, it becomes easier to make adjustments as necessary and to implement new strategies for better results.

Routinely Test Your Web Page Elements
 
There are many elements to routinely test on your website to see how well they are converting. The most recommended are page copy, visuals, headlines, page background, CTA button size, color and location. The results from these tests give you the information you can use to optimize conversions for your webpage. For accuracy, it is advisable to test a single page element at a time. This way, you’re able to pinpoint the changes responsible for your results. A web tool like Crazy Egg which allows you to set the elements you want to test on your page and for how long is about the most popular and efficient tool for such tests.

Regularly do Competitive Analysis
 
If you want to succeed as a digital marketer, you must devise ways to “spy” on your competitors to find out their strengths and weaknesses and how to take advantage of the information you gather from such efforts. This is with a view to regularly do competitive analysis. Since every online business always has very strong competitors, it is smart to keep abreast with them otherwise you risk being run out of business. Experts recommend you study the following elements in your competitors’ websites using smart web tools which use artificial intelligence then compare with yours. These elements are essentially what all potential customers get to experience in different websites before they make their choice on where or what to buy. These are elements you can explore for better customer experience to enable you have some edge over your competitors.

Such elements you can look at are:
 
Payment Platforms
Call to Action
Website Design
Page copy
Product/Service Offer
Product/Service Features

Studying these elements puts you in a position to clearly identify who your competitors are and what are their strategies. Armed with such vital information, you can then explore ways to gain some advantage over them. This you can do by building better and higher-performing landing pages which can help convert more of your website visitors.

Use Testimonials to Convince Visitors
 
Characteristically, most potential customers are always skeptical about new products/services online. Satisfied customers testimonies are usually very handy to allay such skepticism because they have credibility. Such testimonies are easily believable because the customers giving the testimonies have practically nothing to gain from marketing your products. The reason they are believable even to skeptics. You can add case studies, past sales figures and customer reviews to testimonies to help convince more potential customers.

Use Lead Magnets and Content Upgrades Efficiently 

Most website visitors need to have something of value no matter how token to convince them to give you something in return. That is where lead magnets become very handy. A lead magnet is something of value like a piece of content that is capable of solving immediate pressing problem(s) for your website visitors. Commonly used lead magnets are, Videos, Discount Coupons, eBooks, Checklists, Webinars, etc, etc. Content upgrades when efficiently used can act as some form of lead magnet that is more targeted. What that entails is you’re making efforts to entice your website visitors with a piece of content that is highly relevant to the page they’re currently viewing. That helps to keep them longer on your website and as such, more likely to convert.