4 Creative Digital Marketing Campaign Ideas

Digital marketing campaigns help to bring down the cost of advertising worldwide. Recent studies show that global spending on advertising is nearing $100 billion and there are indications that the figures will keep going up. Businesses spend this whopping sum on advertising annually because they get results. That said, some businesses also annually spend some good money on marketing campaigns which won’t yield good results. Such businesses tend to find a way around that by relying more on digital marketing strategies which are more cost effective.


 
To save costs in your campaigns, you can get these 4 digital marketing strategies into your own marketing plan.

#1. Get Your Business on Social Media

Social media is relatively free, cost effective and easy to use. It helps to make things easy and simple for good results. Just get your business to be active on the most popular social media platforms like Facebook, Instagram, Twitter and others. Placing ads on their walls is in most cases free of cost and very effective as well. If your business is active on social media, it helps to make it more transparent to people, making it more likely to get business done. Most customers habitually like any business that is easily accessible with very free interaction. That is what most social media platforms guarantee. The reason they are very effective in digital marketing campaigns.

#2. Write a Quality Blog

Every serious digital marketer has got to have a blog for better marketing results. That’s content marketing because content remains king in digital marketing world. If you are a marketer and you aren’t writing blog content for your website yet, you’re way behind your competition. That is a very cold truth. Digital marketers have since found out that blog content is what improves your site’s SEO by way of driving organic traffic to your website. Better traffic generates quality leads and eventual sales. If you are not writing a blog yet, not to worry, you can get started right now. Successful blog posts directly translate to good traffic.

#3. Create Digital Business Flyers

By design, these flyers should be able to reach hundreds of thousands of potential customers and the message succinct enough to get positive actions. That is what works in digital marketing world. If you are deficient at designing flyers, with some professional help, you can get out highly magnetic and effective flyers on the internet to get you leads and sales.

#4. Deploy Video Marketing for Effects

There is research evidence that 65% of people learn mostly through visuals. That is why video marketing has become a very effective visual content marketing tool. Video marketing comes in many and varied forms. Most digital advertisers are choosing video over text more and more as a preferred option to capture people’s attention because of the good results. Depending on your background and expertise, you can choose to put together a webinar or create how-to videos to attract traffic. You may even decide to open a YouTube channel for effective advertising of your products/services. The resultant effect is good leads, traffic and ultimately, good sales.