4 Creative Digital Marketing Campaign Ideas

Digital marketing campaigns help to bring down the cost of advertising worldwide. Recent studies show that global spending on advertising is nearing $100 billion and there are indications that the figures will keep going up. Businesses spend this whopping sum on advertising annually because they get results. That said, some businesses also annually spend some good money on marketing campaigns which won’t yield good results. Such businesses tend to find a way around that by relying more on digital marketing strategies which are more cost effective.


 
To save costs in your campaigns, you can get these 4 digital marketing strategies into your own marketing plan.

#1. Get Your Business on Social Media

Social media is relatively free, cost effective and easy to use. It helps to make things easy and simple for good results. Just get your business to be active on the most popular social media platforms like Facebook, Instagram, Twitter and others. Placing ads on their walls is in most cases free of cost and very effective as well. If your business is active on social media, it helps to make it more transparent to people, making it more likely to get business done. Most customers habitually like any business that is easily accessible with very free interaction. That is what most social media platforms guarantee. The reason they are very effective in digital marketing campaigns.

#2. Write a Quality Blog

Every serious digital marketer has got to have a blog for better marketing results. That’s content marketing because content remains king in digital marketing world. If you are a marketer and you aren’t writing blog content for your website yet, you’re way behind your competition. That is a very cold truth. Digital marketers have since found out that blog content is what improves your site’s SEO by way of driving organic traffic to your website. Better traffic generates quality leads and eventual sales. If you are not writing a blog yet, not to worry, you can get started right now. Successful blog posts directly translate to good traffic.

#3. Create Digital Business Flyers

By design, these flyers should be able to reach hundreds of thousands of potential customers and the message succinct enough to get positive actions. That is what works in digital marketing world. If you are deficient at designing flyers, with some professional help, you can get out highly magnetic and effective flyers on the internet to get you leads and sales.

#4. Deploy Video Marketing for Effects

There is research evidence that 65% of people learn mostly through visuals. That is why video marketing has become a very effective visual content marketing tool. Video marketing comes in many and varied forms. Most digital advertisers are choosing video over text more and more as a preferred option to capture people’s attention because of the good results. Depending on your background and expertise, you can choose to put together a webinar or create how-to videos to attract traffic. You may even decide to open a YouTube channel for effective advertising of your products/services. The resultant effect is good leads, traffic and ultimately, good sales.


 

4 Creative Marketing Campaign Ideas to Promote Your Business

Periodically, good marketers create marketing plans for their businesses. These plans they incorporate into their overall marketing strategies. Many do roll over and fine tune the strategies they’ve discovered over time really work for them. Even though marketers may all be doing the same things, those who get the best results tend to do many of these things differently. That is the trick. In the ever-changing digital world, it’s more important than ever to update your marketing strategy at least yearly, failing which your competitors can easily take advantage of your laxity. It is that serious. 


 
Here are some very potent marketing tactics many experts recommend to promote your business.

#1. Be Active on Social Media

Social media now appears to be the most popular marketing platform on the web. It is here with us all and has come to stay. If you want to put your business out there in front of millions of potential customers, just get it on social media. Be sure it is active on some of the most popular platforms like Pinterest, Facebook, Instagram, and Twitter. Being active on social media makes the business more transparent and accessible to people who are most likely to do business with you. People generally like a business that is easily accessible and easy to interact with. Social media guarantees these as well as being a very good platform for advertising the business.

#2. Create Attention Grabbing Business Marketing Tools

Irrespective of whether you are advertising online/offline, it is still very important to use physical marketing tools, such as flyers and brochures designed in such a way as to easily grab attention. Flyers, business cards and brochures can be professionally produced and handed out conveniently in large numbers at gatherings of potential customers. When used online, these materials are best deployed at locations on the sites where they catch attention easily.

#3. Write Quality Blog Content

Do you write a blog? Trite question! There is hardly any marketer who doesn’t write a blog these days. If you do, be sure to write quality content and regularly too! In the blogging world, content remains king. If you aren’t writing blog content for your website yet, I have a bit of bad news for you. You’re way behind your competition. No good marketer likes that. Blog content is what improves your site’s SEO and drives people to your website. That means traffic which translates to sales as bottom line.

#4. Deploy Video Marketing

Video marketing is a way of visual content marketing which is about the most effective traffic-attracting idea currently online. It is becoming increasingly popular and essential for many small businesses online. Many marketers are now choosing video over text more and more because of its effectiveness at capturing people’s attention fairly easily. For best results from visual content marketing, you can put together a webinar for your cyber-audience. In addition, you can create how-to videos for your products/services or you can even choose to open a YouTube channel for your videos.

How to Brand your Business

When you want to brand your business, the first thing you do is to make an honest examination of your product/service. Identify the qualities that you expect to appeal to your target market and emphasize them in your brand making sure to leave out the qualities that might appeal to others, but not necessarily appealing to your target market. If we accept the definition of American Marketing Association that a “brand” is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers", we will then come to terms about how to brand any business we are involved in. Practically, and in a business sense, a "brand" can represent any organization, project, campaign, or cause and can take many forms; including a name, sign, symbol, color scheme, slogan or any combination of a name, sign, symbol, color scheme or slogan. Anything, just anything that distinguishes a business very distinctly from any and all others defines a brand. 


 
Anytime any day, it makes a very good marketing sense to brand your business taking into consideration that an effective brand requires an attention grabbing name, logo, slogan and color scheme among many other very distinct and unique qualities. Specifically, you have no other choice but to do the following as a matter of necessity if you want to brand your business and make any meaningful impact with the business.

Choose a unique name for the business

The name you choose must be sufficiently unique as to identify you and you alone in the entire business world. Any name you choose must in addition be in compliance with the local laws in your clime taking into consideration all Intellectual Property issues so as not to infringe on the exclusive legal rights of others. Because your name is an essential part of your brand, you must endeavor to choose it very carefully. Your choice must as of necessity, convey the positive qualities that make your business so unique as to appeal directly to your target market. 

Create a unique logo for the business

Every marketer must recognize that a logo is a “graphic, a symbol of other design, used to express the identity of a business.” To create a catchy and unique logo, you must let your imagination run wild depending on what you want to create. What is very important here is that your logo must convey succinctly what you want it to convey, that is, your attractive qualities which will appeal to your target audience. At a glance, that message must be decently and uniquely conveyed. If you are unable to create a logo on your own, there are many free or very inexpensive Websites that can help you create your own logo. Very handy is the Google "Free Logo Creator" which you can use freely and easily.

Create a slogan for the business

Creating a slogan could be very tricky indeed because of the dicey nature of English as a universal business language. You must know what you are doing and what you want to covey. A slogan is simply a way of playing around with words to meet the unique needs of your business. A lot of thought must be given to the words you want to use and how you want to use them to convey the qualities of your product/service.  A good slogan must be a short, striking and memorable phrase that conveys your business identity. It must be all words and nothing else, not even graphics or photos. A good slogan must be made entirely of words which can be included in your logo to pass on a business message uniquely and quickly.