How to Use Your Content as a Creative Marketing Strategy

In online marketing, content is king. If you can create high quality content that is informative, educating and entertaining, you attract readers with ease. These readers become the bulk of the traffic to your website. They transform to leads and eventual customers. If you want to succeed as an online marketer therefore, it is extremely important and a good marketing strategy to always create content that people want to engage with. Note carefully that a good content is far more than just blog posts and press releases. It must be well crafted and creative enough to fit into your overall marketing strategy.

These here are great ways to use your content as a creative marketing strategy.

Emulate Industry Leaders: In any business you are in, look out for the industry leaders and endeavor to follow them keenly in whatever they’re doing in their business. Pay particular attention to what the leaders in your industry are doing by way of marketing themselves and their business. Doing so gives you the opportunity to discover certain things you can take away from what they do and how you can adapt such things to your own strategy. Think more of emulation and not outright copying to get results for your own business.




Use Industry Related eBooks: If you blog for business, well, nearly everyone does these days, you must already have a huge trove of content on your website. You can re-purpose this content to create a guide or industry related eBook. With that, you can then use the eBook to attract visitors through an invite form on the landing-page of your website. That helps to capture leads from among visitors who are interested in downloading your eBook.

Online Polls: Conducting online polls is one great way to get visitors interested in your website. By working through poll-maker sites online, you can specifically ask a target group of people some probing questions. Since these questions are industry-related, you will get some attention from people who are in the same industry if you report the findings on your blog or in a case study. Sharing such findings widely on social media helps to get traffic back to your website.

Use Fun Memes: Having fun is one great way to relieve tension. Good Memes do help your website visitors with some humor and to have fun. They help to give them a break from mundane business activities while showcasing the lighter mood of your business. That’s why many people love Memes and they are always attracted to good ones. Your website traffic gets boosted as a result.

Industry Trends Infographics: This is one great way to process data graphically for easy comprehension and digestion by your readers. Infographics help you to merge the statistics you get from your research efforts into an easy-to-understand visual presentation. If they are well-designed and well-presented, they attract the attention of online visitors.

Use SlideShares: SlideShares represent some form of online presentation strategy. They involve re-purposing your PowerPoint presentation in a more engaging way to attract visitors seeking preferred visual info. B2B persons mostly on LinkedIn social media platform tend to prefer the use of SlideShares as online marketing tools.

Use Comparison Guides: If you are marketing a product similar to that of your competition, you can create a comparison guide for it. Such guide helps in a strategic way to show your audience how you are different and what you do differently that warrants giving your product a try. Stating the naked facts about your product in a fair and objective way is an ethical way to go about it. Customers easily take note of that from among the several choices they have, and they reward you with patronage.

Offer Product Test Trials: It is one great and effective marketing strategy to offer money-back guarantees for returned goods and offering free trials as well. Allowing buyers to test your product risk-free is a great way to get them in. It demonstrates to buyers that you have implicit trust on the product you have in the market. For most buyers, if your product meets their needs during the trial period, they get converted as customers.

Teach with Webinars: Teaching with webinars is one impactful way to teach and to give more insight on any industry topic of choice. You can also use webinars to give a more detailed inside look at any product you are marketing. Webinar lessons can be delivered with synchronized timing at the same time around the world. They are very effective online marketing efforts which help to generate good sales and leads.

New Industry Intro Guides: Yeah, there are always new entrants into any industry on daily basis. People who are in a relatively new industry or branching into a relatively unknown part of any industry do need guidance and pathways. For this reason, beginners guides are a great piece of content that typically have very high engagement rates because such content has a way of making readers feel like industry insiders.

Use Pop-Up Opt-In CTA: Strategically using pop-up opt-ins as call-to-action just when visitors are trying to exit your website works very well to convert. That way, the bounce rate on your website gets lowered. For marketers, pop-up opt-ins on a website do serve as last ditch efforts to give visitors one last chance to engage with your website.

Use Interactive Quizzes: Online quizzes are very easy to create using free online tools. Many people love doing online quizzes mostly for entertainment and for solving imaginary business problems or answering imaginary questions. When such quizzes are good and challenging, they tend to attract visitors to the website.



Write an Online Magazine: Producing your own virtual magazine is a great form of content marketing. If your content is of high quality, you can quickly build up followers and subscriptions. That helps to get leads, customers and sales.

Produce Your Own Podcasts: To produce your own podcasts, be sure you really understand what your audience actually wants to hear and learn about. That’s the only way to produce podcasts that will benefit your audience. Make sure your podcasts are unique and outstanding not just run-off the mill podcasts everyone else is producing. If well produced, they can serve as strategic traffic earners for your website.

Make Online Comics: You can create good online comics using free web tools. They serve well as visual content marketing materials. Online comics are very popular with web visitors thereby helping to get traffic for a website. As marketing tools, online comics that relate to the surreal aspects of any business niche tend to be better liked.

Market with Videos: Videos are very effective visual content marketing tools. They tend to arrest viewer’s attention much faster than text content. Web visitors who view product videos are more likely to convert to customers because videos always present a more convincing visual message to potential customers. You do not have to be a professional to be able to shoot marketing videos. With the amazing cameras now available via smart phones, creating videos has become much easier than ever. Once created and shared on YouTube, they get the required exposure from one of the most searched Social sites in the world, which YouTube presently is. That exposure is good for traffic.

Cover Industry Events: Every business person likes to get quality information about the industry they operate in. The reason many like to attend industry events. For the benefit of people who are unable to regularly attend such events for one reason or another, they benefit by getting information from reliable sources that cover such events. So, by creating a guide, overview of an industry event, or even doing real-time industry updates on Facebook or Twitter, you can quickly build an audience of eager followers hungry for information.