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10 Proven Strategies to Unlock Your Affiliate Marketing Potential

If you are in affiliate marketing to earn a second paycheck or passive income, don’t ignore the right strategies that can help you to your g...

Saturday, January 08, 2022

Best Online Business Strategies for E-commerce Beginners

Lone e-commerce worker on a computer with a straw hat, pencils and slices of watermelon in a saucer on the work table.
Yes, covid-19 restrictions are still somehow in place but people must do business all the same. If you are new to e-commerce, you must first recognize that some business strategies have high potential, and some don't. That is the way it is in the world of e-commerce business. For this reason, it is imperative to first thoroughly analyze the market space to discover which e-commerce business has great potential before you make your decisions, pandemic restrictions notwithstanding. Below are some tested e-commerce business strategies that can help entrepreneurs to earn money online.



Affiliate Marketing

Affiliate marketing is a fairly easy business to start online even without prior experience. All it entails is to simply promote products online by sharing their referral links. These are affiliate links you can actively share on your blog, social media, email, or other online platforms. Any time someone clicks on your referral link or makes an order through the link, you earn a commission for your efforts. It is as simple as that. Online, there are a vast number of businesses looking for affiliate marketers to help them generate customers through effective links promotion or even word-of-mouth marketing. Large and very popular e-commerce websites like SFI TripleClicks, Alibaba and Amazon do offer affiliate programs that new e-commerce entrepreneurs can easily take advantage of.

Virtual Online Teaching

Teaching all kinds of skills online is a very lucrative business. Experience during the early stages of severe restrictions during the pandemic proved that businesses didn’t have to grind to a halt simply because of the pandemic. Online teaching and learning stepped up to help out. Many people were forced to study online. As a consequence, even offline-based institutions moved online. Many people with valuable and important skill sets in specific areas translated their knowledge into online courses and training and they started earning good money. More and more online learning platforms sprang up as well and the business continued to expand despite the pandemic. As a new entrepreneur interested in online teaching, there are many ways you can sell your online courses. Most common among them are by organizing online training sessions, self-publishing eBooks and making tutorial videos. You earn good money for your efforts.

App Developer/Web Designer

With improvement in technology, app and software development have become a great niche to start a business online. App developers now find good opportunities to create mobile apps and websites. If you are creative enough and have real interest in coding, HTML, CSS, and other aspects of web design, you can become a freelance webmaster/web designer. This is yet another great online business idea. Even if you don’t have the requisite experience in this field, you can leverage valuable web design resources, courses, and tutorials available for beginners and you’ll be in business pronto.

Social Media Management

SMM or Social Media Marketing is becoming increasingly popular with new online entrepreneurs. These are people who effectively use social media marketing to promote products/services online. They deploy social media efficiently as an integral part of their overall online marketing strategy. However, because of the diversity of many social media platforms, it could be hugely challenging to effectively manage them all for best results. One business opportunity this creates is that other businesses can outsource SMM to social media enthusiasts and experts who understand social media marketing and are able to manage social media platforms/pages well enough. Such experts get paid handsomely for their services.

Niche Market Retailer

Online, there are always buyers for almost everything. Even if you don’t have the requisite skills in social media management, affiliate marketing, or other online business ideas, you can create an e-commerce store to sell specific products like hand crafts, home made goods and even retail merchandise. If you promote the store well enough, you get good traffic, leads and sales. Comparatively, setting up an e-commerce store is relatively easy nowadays. Even if you are new in e-commerce business, you can create your hosting service with integrated e-commerce software or list your products on an e-commerce marketplace and you are in business.

Freelance Graphic Designer/Writer

Freelancing business online enjoys a lot of flexibility. Freelancers can freely choose what they do, how they do it and even who they do it for. If new in freelancing business, they can even decide to work with popular and credible freelance platforms like Upwork and Fiverr, freelancers who can help you to decide what to work on and who to work with. Most businesses require the services of good designers to create infographics, logos, posters, and other visual designs. If you have a flair for writing and you have the requisite writing skills, you can use your talent to get job offers to write blog posts, eBooks, and sales copy from people across the globe. There are limitless opportunities for web designers and good writers online.

Handmade Craft Seller

If you have the skill sets for handcrafts, you can create an e-commerce store to showcase and sell handmade crafts/art. Even if you can’t make them yourself, you can get these products from a supplier and sell them online to make money. Other highly creative endeavors like photography, carvings, sculpture and painting and other beautiful works of art can help with good income online via an e-commerce store.

 

Dropshipping Business

Dropshipping business requires you to sell online by simply taking customers’ orders and partner with a third-party wholesaler/retailer who handles the inventory and order fulfillment side of the business. It is one of the best ways to make money online without the need to invest or buy products in advance by way of huge investments. To make your own money, you just need to sell the products with a bit of a mark-up over and above the wholesaler’s price. For e-commerce beginners, it is really lucrative since they don’t have to worry about cost of storage and inventory handling/management to run the business successfully.
 
SEO, Search Engine Optimization Consulting

If you have the technical know-how and a good knowledge of SEO, starting a consulting business for website owners is a good business idea. With more and more people taking their businesses online, the competition for search engine rankings is really becoming tougher. If search engines don’t rank your websites in their SERPs high enough, it doesn’t benefit from highly valuable organic traffic. For this reason, many companies/brands that are obsessed with staying ahead their competition through ranking high on SERPs and turning their searchers into customers need good SEO techniques on their websites. Because SEO is really technical, it requires some good expertise to be able to render the service by way of consultancy. Those who know how can render the service and make good money from it. Good SEO consultants help business owners to analyse how their brand’s websites are doing online. From the results, they can best prescribe effective SEO strategies that help to increase traffic and customers to such websites.

Becoming an Influencer

Most influencers earn money mainly through brand sponsorships. They work by helping brands promote their products/services on their page. This is a very effective marketing method because most influencers usually have a large following on social media, and people see them as some sort of experts in a particular business niche. You can thus become an influencer in food and hospitality brands, sports brands, logistics and travels brands, hotels and accommodation brands, fashion brands and so on. There are several social media platforms influencers can take advantage of to build a large following. The larger an influencer’s following is, the more he earns. To become an influencer, you can start a podcast, become a TikToker, or create a YouTube channel, Pinterest or an Instagram account through which you can be creating valuable content regularly for your followers who rely on your opinion as an expert. That way, you get to build a real online presence, have a lot of following, and you earn money through commissions by promoting/endorsing products for products merchants.

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