Effective Small Business Social Media Marketing Techniques

These days, irrespective your brand or industry, you cannot afford not to have social media as part of your small business marketing strategy. That is unless you want your small business to stagnate. As a marketer, depending on your experience, your brand and even your temperament, you have the option of using many marketing techniques for your marketing campaigns, but social media marketing should always be a sure choice. You have the option of exploring several social media marketing strategies among which are:

Influencer Marketing

If you have a massive following in your social media handles, you can become an influencer for brands. First, you must grow your audience to a reasonable size for it to be effective for influencer marketing. If you do not have that sort of following yet particularly on the most popular platforms like Twitter, Facebook, Instagram, LinkedIn and the likes, you can partner with micro-influencers to get your brand in front of your niche audiences. Most Micro-influencers tend to have 10-100 thousand followers and often come off as more relatable and approachable for partnership arrangements than the big celebrity influencers.

Messenger Marketing

If you need quick one-on-one messaging, you can use social messaging platforms like Whatsapp, Facebook messenger, AI-powered chatbots and Skype. Feedback in instant and reliable and you can market any product/service through these messaging apps. Aside customer support and resolving customer problems instantly, messenger marketing is very effective using these apps. Through the instant messages, you make product/service suggestions to customers to help solve their problems. Promos, discounts and new products arrivals can be better announced using these instant messaging apps.

Employee Advocacy Programs

Smart marketers can deliberately turn their employees into extensions of their social media programs. That way, you can easily start an employee advocacy program. There are online platforms like GaggleAMP and Dynamic Signal that encourage employees to share content on their social network in exchange for points, prizes, and internal recognition. If your employees take advantage of these platforms to share your content on the platforms, a combination of their collective following in addition to yours can help give a much wider exposure to your marketing content than if you relied on yours alone. There is always a very big difference in the reach of your business through employee advocacy programs.

Organic Social Media Marketing

Do you know you can actually do practically anything and even advertise on social media for free? Great if you do! But, in case you don’t, be informed that you can do organic social media marketing for free just as other free social media activities. Some of these free activities include, publishing marketing content, publishing posts, commenting on articles/content, inviting users to like/share your page, engaging with reviews, and actively interacting in social media groups. Most marketers know that it is hugely challenging to grow a large and engaging following particularly on pay-to-play networks without spending money, but you can still do a great deal of marketing on social media without expending a dime. That is done by way of organic marketing.

 

Social Media Advertising

Many social media marketers find social media advertising intimidating, but it is incredibly lucrative if you know what you are doing.  Once you learn the ropes and do what is expected, getting the right results is a given. Through social media advertising, you get access to tons of metrics. Through such metrics, it is possible to know if the strategy you are using is earning you profits or helping you to make losses. Whichever it turns out, you can always at any time adjust your strategy to get the best results. The most result-oriented social media advertising you should be using at any point includes techniques like Facebook ads, sponsored posts, YouTube ads, and LinkedIn InMail.

Live Streaming

Live streaming is a great way to showcase your products and engage with your customers in a more personal way. Live streaming because it is real time, manages to turn talk-at-you marketing into back-and-forth mutually beneficial conversations. It still promises to get more personal as internet technology tends to deepen marketing activities by the day. Such experiences can make the difference between a one-off purchase and a life-long customer. Smart marketers always explore viable ways to Host a webinar or go behind the scenes of a product launch to build trust and relationships with the audience particularly through live streaming.

How Web Development is Important for your Small Online Business

Professional webmasters define web development as all the actions, updates, and operations required for building, maintaining, and managing a website to ensure optimal performance, user experience, and speed. They actualize this by professionally creating web pages and apps for the Intranet, a private network, or the Internet during a web development process. This process includes creating and maintaining web pages as well as web design, web development, web publishing, and database management. Webmasters use a variety of online tools to create apps and websites for the benefit of online business owners. The results range from basic and simple websites to complicated web applications and social media platforms, and from countless online shopping web pages to content management systems (CMS). These web development activities are of huge importance to online small businesses particularly in the following ways.

 
Coping With Changes in Technology

Daily, online technologies are advancing just as the internet is deepening. Web development thus helps your small business to cope with Machine Learning, Artificial Intelligence (AI), Data Science, and others in terms of need and application. Good web developers take advantage of new technologies to design websites that greatly help small business owners to explore and take business opportunities online.
 
Improvement in Marketing Tactics

To make sales, every small online business needs to attract traffic. Improvement in marketing tactics which a good web development engenders can help this process. Through it, a small business can directly increase sales by engaging marketing tactics that enhance good communication with customers and potential customers. It also assists in making good business decisions by precisely assessing data, your website insight, and other vital information. Good web development makes your website more appealing and user-friendly. That helps to keep your customers and potential customers actively engaged on your website without which you’ll be steadily losing them to your competition.

Increase in Business Accessibility

A good web development enables users to access your website from anywhere in the world and at any time 24/7.  It provides the right space for everyone to view your website and the information they require about your business whenever they need it. Anytime anywhere a customer wants to know more about your business and its contact information, your website is where to go. It provides enough relevant information to help customers solve their problems and acquire your products. With good web development on your website, it helps to boost your chances of closing great business deals and to generate leads.

Generating More Leads

Every business thrives on sales. The more the number of sales made the higher the profits. Therefore, by deliberately building a website that helps with marketing, generate leads, attracts more customers and generate sales, your business booms as a result. A good website development enhances the ability of a business to offer more online transactions and a great opportunity to capitalize on online sales through good leads generation.

Establishing Brand Identity

Good web development enables a business to create and construct a website that meets the needs of customers. Good customers experience on your website aids in the development and protection of your brand’s identity. It also ensures consistency across all of your digital and physical media. If your web development is good, it enhances customer experience on the site. This experience encompasses the entire customer journey from your website to your shop and from your website chatbot all through to the checkout processes. When the customer experience on your website is seamless, and with smooth continuity in the consumer journey, it helps to establish a great identity for your brand.

Resourceful Advertising

A well-developed website allows you to display all meaningful information about your business online. Your business website is your business window to the world on the internet. This is why the information you provide on it must include product/service details, pricing, contact information, and much more. You can even showcase your current attractive offers and promos on the site to attract viewers’ attention. That provides a great opportunity to promote or even endorse these products/services to generate leads and sales. On-website advertising provides an effective and cost-efficient more resourceful digital marketing way to reach out to your target audience as against traditional marketing methods.

How to Use AI to Acquire and Retain Customers

Online marketers are increasingly relying on Artificial Intelligence, AI for problem-solving in their marketing activities. They do this by using AI powered aps some of which are voice-activated virtual assistants, auto responders, CTAs, customer service and retail and e-commerce automation. Online business owners now depend more and more on the power of AI and machine learning to significantly increase brand awareness, enhance customer engagement, improve user experience, meet customer expectations and to find solutions to even more complex business problems. 

 
Direct Marketing Benefits of AI

You can achieve many milestones in your online business which allow you to acquire new customers and retain existing ones if you do the following.

Use AI-powered social media tools to help you monitor and gain valuable insights about your brand.
Use AI to identify gaps in your content marketing strategy. That way, you can manage to create content that’s relevant to your target audience.
Integrate AI into your e-commerce site to reduce shopping cart abandonment.
Use AI to significantly improve your website user experience by making it intuitive, accessible, and easy to navigate.
Use AI to help you generate high-quality leads that are likely to buy your products and become customers.
Use AI to personalize and tailor-fit your product recommendations based on your customers’ preferences thereby increasing repeat purchases.

No matter the nature of your online business, it is possible for you to acquire and retain customers more efficiently than what it normally takes to get same things done manually. Here is what you need do.

Improve Your Website User Experience

As an online business owner, your business window into the internet world is your website. That is where visitors can interact with your brand, respond to your call-to-action, and to purchase products. To make these interactions smooth, it is important that visitors to the site have a great experience while navigating through the site. With AI, you can improve your website user experience several fold by way of personalized recommendations, search relevance and seamless customer service through AI chatbots. In particular, the presence of AI chatbots on your e-commerce website contributes to a great user experience on the site because they provide 24/7 assistance and support in the absence of human customer service.  They help users to get accurate answers to their inquiries more quickly and efficiently when compared to manually scrolling through text-based FAQs.

Evaluate the Performance of your Content

This you can do by using AI to identify gaps in your content marketing strategy. If you’ve been creating content for a while, by deploying AI, you can easily identify the gaps, find fixes, and evaluate the performance of your content marketing campaign. Even if you’re into retail or e-commerce business, you can use AI to identify the gaps in your content marketing. Your content may be directly focused on your products and their features, but through AI, you can better determine the relevant content that addresses your audience’s needs and pain points faster and more accurately.

Pre-Qualify Prospects and Leads

When your new leads are not converting into sales well enough, you can rectify the situation with the help of AI. If you have a bit of experience in online marketing, you’ll know when you’re not getting good sales despite the high traffic your website is receiving. If you are experiencing this, it could mean you are not taking some marketing actions correctly. It could mean your CTAs are ineffective, your content marketing strategy is poor, you are targeting the wrong audience, you are promoting your products through the wrong social media channels or you are using the wrong type of Sign-up form. With the help of AI tools, you can extract relevant data to help you learn more about your target audience. These tools also provide predictive analytics on your customers’ behavior. By using them efficiently, you can improve your lead generation strategy because they’ll help you to identify which leads to pursue, where to find them, and how to effectively engage them.

Cut Down on Cart Abandonment Rate

If you run an e-commerce business and you experience a high cart abandonment rate, it could mean certain things are just not right with some operations in your website. Many online shoppers may abandon their shopping carts because they’re not ready to buy yet, high extra costs, privacy concerns, complicated/cumbersome checkout process, privacy concerns and most commonly, not enough customer-friendly payment methods. AI-powered chatbots can come in handy to address these issues by diligently guiding customers through their shopping journey. AI chatbots can with smooth conversational approach give customers a nudge to prompt them to complete their purchase. They also act as a virtual shopping assistant or concierge that can let a customer know about an on-the-spot discount, a time-sensitive deal, a free shipping coupon, or any other incentives that will encourage them to complete the checkout. Even lost orders due to cart abandonment can be recovered with the help of AI. If AI does these for an e-commerce website, it can lead to an increase in conversion rate for the business.

Social Listening

Marketers can deploy AI for social listening for potential customers. This is simply a process in which AI can be used to analyze the conversations, trends, and buzz surrounding your brand across different social media platforms. Social listening effectively analyzes what’s usually behind the metrics and the numbers. It determines the social media sentiment about your brand and everything else relating to how people feel and relate to your brand. Such AI generated data/information you get through social listening can be used as a guide in your strategy to gain new customers. Without a doubt, getting this type of intricate data can constitute an enormous and very daunting task for human beings. AI helps out very nicely.

Increase Repurchases

Marketers can increase repurchases with predictive analytics made possible with the use of AI. Predictive analytics is the process of making predictions based on historical data using data mining, statistical modelling, artificial intelligence, machine learning, and other techniques. Through it, marketers can generate insights, forecast trends, and predict behaviors based on past and current data. Its practical use is when marketers rely on it to predict customers’ propensity to repurchase products as well as its frequency. When used to optimize marketing campaigns, AI-powered predictive analytics can generate customer response, increase repurchase, and promote cross-selling of relevant products. Predictive analytics helps marketers to focus their marketing resources on customer retention while targeting a highly motivated segment of their markets that may be happy to return and repurchase more products. This helps to save on ads costs for marketers. AI makes it possible.

Provide Personal Recommendations

Most online shoppers really value personalized marketing experiences. The reason brands are able to boost their sales when they tailor their recommendations based on consumer data. Recommendation systems’ algorithms typically rely on data on browsing history, pages visited, and previous purchases. Thus, smart AI can accurately analyze customers’ interactions with website content and find relevant products that will interest the individual customer. This is how AI makes it easier to target potential customers and effectively put the best products in front of the site visitors. With AI, recommendation engines are able to filter and customize product recommendations based on each customer’s preferences and correctly match the customers’ preferences with the right products. Because of this element of personalization, marketers can effectively acquire and retain customers with the help of AI.

How to Scale your Online Business for Global Market

For business expansions and increased revenues, many online businesses are going global. That warrants sudden growths in some instances. These sudden growths come with their own unique challenges. The reason marketers now pay more attention to scalability. Global expansion calls for an appropriate scalable strategy of business development. Such strategy ensures your business can manage a substantial increase in demand without a critical drop in quality of service. If your business is scalable, you can manage exponential growth over time even with sustained quality of service. Good management is key to guaranteeing that. With good management, you can effectively combine a high-demand product/service with solid support and production possibilities by scaling essential elements of the business. Some of these elements may be business-specific but you’ll do nicely if you can first fulfill these here universal requirements.

Make Comprehensive Plans

You must plan long term and comprehensively. That is very essential in global business expansions. Have substantial market research before drawing up a plan. This plan must include how to seamlessly reach and serve your customers anywhere they are in the world. Essentially you must plan for your teams, online ads, delivery systems, resources, including financing, international trade, tariffs, taxes and so on.

Automate all Processes you can Automate

To enter a worldwide online market and be able to make some impact, you need to have quality time and resources at your disposal. Both may not be readily available. That calls for automation. To save time and resources, you need to automate certain aspects of your business. Characteristically, automation allows for more efficient use of time and resources and it contributes to a positive customer experience. You can automate emails and deploy Artificial Intelligence AI, generously in your marketing activities. AI can help in automatic language translations, currency conversions, customer service and many other activities that you would otherwise have needed personnel to handle.

Provide Universal Solutions

One great way to scale your business for global audience is to provide products/services that are universally acceptable. What that means is that you can scale your online business worldwide by offering something that is needed across the world. If the product/service you are offering helps to solve a problem for different people from around the world, you can do profitable global business with it. No matter how effective your marketing campaigns are and how great your business funding is, you cannot successfully scale your business on the global market without a substantial demand for your product/service. Providing solutions with universal appeal helps to address that challenge.

Endeavor to Rank Well on Google SERPs

You can hardly market successfully online to a global audience without the help of search engines particularly a major search engine like Google. Google must like your content and rank it high enough for it to reach a global audience better. That calls for a good SEO on your website. A good SEO will help Google to rank your website well enough to send free organic traffic to it from anywhere around the world where keywords/phrases related to the site are used to make searches on Google.

Partner Reputable Logistics Companies

Unless your product is a virtual or digital product, you must arrange to have it delivered as is to any corner of the globe. That calls for partnerships with reputable logistics companies with global delivery experience. Damaged goods, pilfered goods, lost parcels and delivery delays are very bad for international business reputation. Partnering with reputable business services with extensive shipping, handling and storage capabilities can help with scalable growth for your business no matter the surge in future demands.

Fund your Business Adequately

Sudden and rapid business expansion that global reach may require has to be funded adequately. All sources of funding must be on the table at all times. You can get funded by investors, through bank loans or government funding agencies’ grants or a combination of two or more of them. Whichever you use, be sure it is reliable enough to be stepped up when demand suddenly surges. Doing international business successfully is near impossible without adequate funding and adequate funding helps the scalability of your business.

Take Advantage of Outsourcing

Outsourcing certain components of your business helps to bring down costs without lowering standards or outputs. No matter how efficient your business team is, a global business surge may task it to breakable limits particularly when the surge is sudden. So, outsourcing comes in to help out. Because there is a limit to the tasks your team can efficiently handle, you can consider enhancing human resources or outsourcing tasks that are beyond their field of expertise. If your business experiences sudden growth that overstretches your team, to avoid compromising on quality, you can outsource tasks like customer support for instance and still be doing great. Thus, you can always do well to avoid overburdening your team with any work that can be outsourced as and when needed.

Keep a Keen Eye on your Business Analytics

If you market online, without the benefit of analytics data, it is like marketing in the dark. Whatever marketing results you can measure online by way of analytics data should be carefully measured and analyzed. Your analytics data will give reliable info about inbound traffic, sources of traffic, sales growth, trends, conversions and other key performance metrics. The analysis of such data will allow you to develop predictions, attract investors, plan ahead, react to challenges, and make projections/forecasts. That gives you the much needed business confidence about the future of your global business. A good scalable strategy assumes that with such vital knowledge at your fingertips, you are willing, able and ready to take on any business issues as they arise even if occasioned by sudden business surge.

Concluding Thoughts

Even if you are experienced in your business, scaling it online should be deliberately systematic with good planning. Expect challenges like disappointing sales, sudden and unexpected growth surges that may induce loss of quality if adequate care is not taken. There are hardly any of these challenges you cannot handle well enough if you planned well. With a scalable development strategy, you can easily make adjustments as you go along. For so long as you have a good idea what you are up against, you can always take the necessary steps as needed to grow your online business reputation and for your global business to prosper in the long term. That no doubt demands from you quality time and efforts.

10 Digital Marketing Tips to Redefine Your Marketing Strategies

No matter how effective your digital marketing strategies are, they can go off course once in a while. This is as a result of the nuances of the internet and even the marketing strategies. Every digital marketer wants results, so, it is imperative to redefine and redirect their marketing strategies often enough for increased results. This at times necessitates their having to alter their ad campaigns and messaging channels. What really matters is good marketing results and what marketers do to get these results varies from marketer to marketer. That is where their individual marketing strategies come to the fore.

If you are an ambitious marketer, these 10 tips are very handy to redefine your existing marketing strategy for better results.

1. Utilize Live Features on Social Media: Yes, marketing on social media is a very good idea. If you are on social media, you can take the advantage of the real-time updates on the platforms to get connected with your audience.

2. Shift in Media Consumption Behavior: Marketing with video content is becoming very important to marketers because audiences are viewing more video content via streaming services. Video content helps to reach a larger audience with better messaging and consequently better results. However, mobile and in-transit channels are seeing reduced audience sizes. This calls for a marketing shift.

3. Pay Special Attention to Your Local Listings: Yes because every business now appears local. Consumers now habitually search online for businesses “near me.”  For new reviews or questions, local listings make it possible for quick responses and faster business connections.

4. Regularly Review Your Paid Media Campaigns: This is hugely important because if your media campaigns do not align with the changes in your business strategies, you get very poor results. It is smart marketing therefore to always align your paid media campaigns with any changes in your business strategies or objectives and messaging. You can always review your text, image, audio and video ads as the situation demands to get better results. That allows you to update what is necessary, pause or completely remove ads that are no longer getting the expected results.

5. Reposition Landing Pages: Make sure your landing pages have a lead capture feature and call-to-action, CTA features. For best results, be sure your lead capture and CTA features are properly aligned with your current prospect or customer journey.

6. Utilize Google My Business Posts Feature: Every business benefits from trending and current information. GMB posts feature regularly features current information and updates with the public. Your business can benefit from this.

7. Ensure Your Customer Support Info is Current: This is important to avoid sending consumers on a wild goose chase. Pay special attention to all support services of your business, like phone support and live chat staff support. These support services must at all times have all the current information about your business. Even if you are you are using Artificial Intelligence, AI chatbots, they must be fully programmed with the current information.

8. Regularly Review Your Website Activities: Your website is your business window on the internet. That is where potential customers first make contact with your business and it is where customers return to do business with you. So, you must ensure your website is user-friendly and it does well what it is meant to do. You can always review how visitors are searching for your site, how they get to it, what they do in it, how long they stay in it and how they generally interact with your website.  

9. Obey Community Rules of Various Marketing Platforms: These rules as related to language and visuals in ads vary from platform to platform. You risk sanctions including outright ban if you contravene any of these rules.
 
10. Review Your Geographic Targeting Settings: This is necessary from time to time depending on the restrictions on your business and the general global outlook and proposed expansions. Anytime you have ads campaigns with broader geographic targeting, when there are restrictions such as the current global pandemic restrictions, you must take steps to reduce your geographic targeting in tandem with your business restrictions.

How Artificial Intelligence Helps Your Digital Marketing Business

Digital marketers have come to accept Artificial Intelligence, AI, as very useful in digital marketing. Worldwide, the real use of AI is something many have been toying with since the advent of computers themselves. Across very many industries, the uses of AI differ very widely. However, what is generally known about AI is that it helps with better efficiency particularly in the use of time and resources. The uses of AI in digital marketing are many and varied. Marketers generally agree that AI is generally helpful in digital marketing business provided it is appropriately used.  Find below some of the most beneficial uses for AI in digital marketing as generally acclaimed by many experienced digital marketers.

Content Creation

In digital marketing, content is king. Good content is informative, educating and even entertaining. These qualities tend to attract readers to good content. The more of such good content a marketer generates, the more readers are attracted to his business. That is where AI becomes hugely important. AI can write entire pieces of content for marketers looking to increase engagement and broaden their digital presence. With only a vague brief provided, AI can write insightful, detailed and, at times very complex content that is of high quality. This can be done with very smart machines (robots mostly) technically programmed for such. It is at times very difficult to distinguish what these robots can do from what humans do directly and these machines have the added advantage of producing much more good content within the same time frame than human efforts. So, when marketers are confronted with any content job that is time-intensive, and requires continuous augmentation in order to prove valuable for brands, artificially written content is always a preferred choice for marketers in such circumstances.

Social Media Marketing

Worldwide, nearly everyone now seems to be on social media. Marketers have since latched onto that fact to market very widely on social media. As lucrative as social media is for digital marketing, it is way beyond the scope of any one person to bestride completely in their marketing efforts. It is virtually impracticable for marketers to realize the full potential of social media in accessing the full extent of their target market, without the use of some intelligent, data-sorting tools. These tools help marketers to cut through most of the noise and hassles to better position themselves to get more marketing traction from social media. Digital marketers now deploy AI for more complex, customers/leads targeting purposes. Specifically, AI is now of great use on social media for the creation of posts, monitoring live campaigns and gathering marketing intelligence. Marketers now deploy AI on popular social media platforms like Twitter, Instagram, Facebook and others to harness the huge marketing benefits derivable form their very huge user bases that is in the range of billions of active users around the world 24/7. Now, that’s quite a market!

Email Messaging

Among very experienced digital marketers, email messaging remains one of the most efficient ways of reaching out quickly to an engaged audience en masse. It is cost-effective to boot. Even with the use of emails, when marketers want to market to a large and diverse list of subscribers, it is time-consuming and not even as cost-effective as expected. That is where AI comes handy in the form of software for marketing automation. For example, MailChimp now has in its stable some very effective AI tools for email marketing automation. These are tools that can send emails directly to whom they are targeted at the right times and intervals and gather intelligence feedback for the marketer. Such AI tools help digital marketers to track and efficiently sort data gathered directly from the results of every email outreach and issuing ROI reports from the efforts. Pretty smart no doubt! That is how AI tools help marketers to deploy cutting edge and modern digital marketing techniques for great results in this age and time.

Evolving Digital Marketing Trends from New Technologies

Digital marketing relies very heavily on technology and this technology usually evolves very rapidly. For digital marketers to stay relevant, their digital marketing strategies must also evolve in tandem. It is only by so doing digital marketers can always manage to increase organic traffic to their business websites, increase brand visibility through Search Engine Optimization and lots more marketing expectations. With rapid advancement in digital technology, most especially Social Media and Search Engines algorithms that change from time to time, digital marketers can only remain relevant in their marketing activities if they manage to keep pace with these evolving new technologies as they evolve. It takes such changes in digital marketing strategies to remain relevant in the hugely competitive digital marketing space. These, here digital marketing trends deserve real attention.

Visual Searches

Hitherto, all everyone needed to do when searching the internet is to simply type a search query into search engines. Not anymore. These days, with advancement in technology, you can carry out visual searches with the use of Google Lens. With this technology, all you need do is to simply upload the image of what you want and Google will provide relevant information about the product. It is as easy and simple as that. The information you get can be detailed enough to help your buy decision. For instance, by uploading the photo of a product you are looking for, Google helps to give detailed information about the product. That information includes its price and, where you can get it to buy. That is very helpful information for buyers. To take advantage of visual search, it is imperative for digital marketers to upload high-quality photos with descriptive keywords in their online stores inventories. That helps search engines to easily direct searchers to their products.
 
No-Click Searches

New technologies now allow searchers to find products even without a click. Google now shows some search results info in a paragraph at the top of the search results pages. This is usually in form of easily noticeable snippets. These snippets are designed to provide key information and images that customers might be looking for right there on top of the search results. Well, some marketers do argue that such snippets do not help organic traffic. That’s alright. Marketers look for traffic with a view to getting better patronage, isn’t it? If snippets tend to bring the some patronage as well, all well and good. Your business website can still get organic traffic by some other means that complement the no-clicks searches which snippets tend to engender. What matters most is results and no-click searches help digital marketers to get good results.

Marketing with Artificial Intelligence, AI

These days, Artificial intelligence, AI is increasingly becoming a very popular trend with digital marketers. Digital marketers now leverage AI to maximize their marketing reach, efficiency and abilities. They use AI to evaluate the effectiveness of their marketing strategies since they can now effectively analyze customer data, track leads and sales accurately. AI also comes in very handy for marketers to predict market behaviors and ease complex marketing tasks like email automation, blog scheduling, auto-responding and the like. AI helps marketers to save time and other vital marketing resources in their marketing efforts, the reason the use of AI is on the rise among digital marketers.

Google-My-Business Listing

There is a new cliché among digital marketers. “If you want your business location to be found easily, get it on Google-My-Business, GMB.” Registering with GMB listings helps establish your operational location and shows searches near your area. When local searchers hit on GMB with your business keywords, at just a glance, they can easily identify your exact location, business hours, telephones, contact address, ratings, reviews and such vital business information they really need to do business with you. Since GMB is very helpful for local organic searches, it tends to be hugely beneficial to small businesses. Such businesses derive over 90% of their patronage from local consumers.