Effective Ways to Add Keywords to Your Digital Marketing Content

If you market online, you need an effective digital marketing strategy if you want your business to make any impact. The use of keywords and Search Engine Optimization, SEO are inevitable parts of that strategy. For your digital marketing strategy to be successful, it requires more than simply researching and deciding on some keywords for your content. For best results, these keywords must be strategically and, effectively used in the right places of your content. Keywords help search engines to direct searchers to your website by way of organic traffic. Thus, when your content is well written and rich with your selected keywords, it attracts and makes it compelling for the consumers. If you deploy your keywords in a natural way throughout your content, while carefully avoiding “keywords stuffing,” search engines tend to like your content better. Consequently, they will rank your website higher as internet users search for related terms with your keywords. Google in particular weights formatted content sub-heads/section headers higher than the body of the main article if formatted with the right keywords. Never you forget this as an effective SEO strategy.

Find below the best-recommended parts of your content you can insert keywords to make it SEO effective.

•    The title
•    The meta-description
•    The leading sentence
•    Photo captions
•    Image/graphics file names
•    The URL of the post
•    Sub-heads/Section headers

For best results, be sure to use your chosen keywords in all contents you create for whatever platform. You can even sprinkle them throughout your website copy itself. Include them in any digital marketing content you create even in your social media updates and campaigns. That is what helps your SEO strategy to get the best results.

Why Your Blog Needs a Good SEO Strategy

It requires a bit of technicalities to set up a good blog. Experts advise that no one should try to learn everything about blogging at once and right from the word go. The process is gradual and takes some bit of learning on the job.  It is best to begin with and to learn from the basics as you make progress in your blogging efforts. Once you begin and start getting some results, it acts as the tonic and motivation to encourage you to learn more and to do more. One of the things you’ll learn along the way is SEO strategy which from my own experience appears to be the hardest part of blogging. Every blogger really needs it because without it, search engines will tend to ignore your blog in its entirety. If that happens, your blog loses out in the much needed traffic which search engines would’ve been sending to it.
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No doubt Search Engine Optimization, SEO, involves a bit of technicalities which experts can help you with if you are not too sure you can handle it on your own. It is very important you get a good SEO strategy in place. How the search engines find your blog and send traffic to it depends hugely on your SEO strategy. It is about the most challenging aspect of blogging and it must be done right at all times because a huge percentage of the traffic expected in your blog will be sent by search engines. Simply put, SEO is a way of playing around with and position keywords in your blog posts to enable them rank high in search results. The higher they rank, the more people find them and the higher traffic your blog gets. You can use web tools like Google Search Console, Ahrefs, UberSuggest and the likes to research keywords to know what people are searching for most and how best to use such keywords in your posts to take advantage of these popular searches. That is how SEO works.

When you are getting started as a blogger, it is very essential to have a good SEO strategy. With it in place, search engines will be sending you free and high-quality targeted traffic. This is about the best organic traffic you can get on the internet. You cannot afford to miss out on it. A good SEO strategy positions your blog in very good stead to receive this traffic steadily. If you are not too sure of what to do, don’t allow the technicalities involved to discourage you. There is a way out. You can arrange to work with WordPress because it has a content management system which is optimised for search engines by default. With a good web-hosting, lightweight theme and SEO WordPress plugins, it helps you to find your way around many technicalities involved in developing your own SEO strategy. With your blog linked to WordPress, you are all set to receive organic traffic courtesy of search engines.

That is one SEO problem resolved. The second is how to research the demand for various keywords related to your blog niche. This is where you’ll need to sign up with Google Search Console and Google Analytics. These tools will help measure your traffic inflow and even the sources of the traffic. They let you know exactly what keywords people are using to find your blog posts on the internet. As part of your own SEO strategy, these same popular keywords can be deployed to write more content for better search results.

Aside Google Search Console, you can also take a look at other keyword research tools to find out which works best for you. Some of such user-friendly tools are:

Google's Auto-Suggest: As you type in a keyword in Google, it will automatically show you suggestions for longer tail keywords. These keywords are showing up because people are searching for them in Google. The reason Google is suggesting them to you.
UberSuggest: A free keyword research tool.
Ahrefs: A keyword research tool for deep researches.

Last line! Even though SEO is a blogging technicality, you should not allow all the technical analysis to demotivate you. In blogging world, you can always manage to find your way around many technicalities even if you are a newbie. What is important is to first have a blog running. Along the way, you can learn about more technical things and how to go around some of the technicalities. That is what all bloggers are doing in our highly saturated and competitive blogging world.

 

Best Keywords to Use when Placing SFI Ads

If you want to profit from the use of keywords/phrases on the Internet, you will have to be professional about your efforts. When placing ads, professional Webmasters always say that phrases appear to be more effective than just single words. The first thing to do therefore is to identify your competitors or those in the same market niche as yours then research them using Google analytics to find out which keywords/phrases work best for them. From your results, you can then derive your own keywords/phrases with a view to bettering the advertising efforts of your competitors. That is the best way to go about it. 

 
In doing so, you must take into account the following tips:

1. Try to avoid highly Generic terms that are used across multiple niche markets.
2. Avoid using keyword/phrases that lead to keywords stuffing.
3. Avoid heavily used and abused words on the Internet like “blast” and “MLM” etc.
4. Research your competition and see what they are doing that works best for them.
5. Identify the sites which rank very high in Search Engines where your competitors’ ads are shown and find out their search terms and phrases.
6. Avoid search terms which do not sufficiently describe the information page you want your visitors to see.
7. Concentrate on creating useful, information-rich content which uses keywords naturally within the context of your text.

Having said all that, you are no doubt aware that the primary aim of every online ad is to attract the attention of visitors to your site. You will therefore need to focus your ads both generally and for specific targets based on the keywords/phrases you have decided to use. In SFI, such keywords/phrases must lay emphasis on the following key areas:

- the freedom to join SFI without upfront costs.
- the opportunity to start earning immediately.
- the potential of building a lasting residual income. 


 
Arising from the above and from my own experience, I have found the following keywords/phrases very useful and I do recommend them as well.

”Free to join,” “Work at home,” “Earn a second paycheck,” “Build Residual Income,” “Free training/support,” “Earn money online,” “Residual income opportunity,” “No obligations to join,” “Home business,” “Real Internet Income.”

I hope this information is helpful? Good luck in your marketing efforts.

Keywords to Avoid When Setting Up Ads on Search Engines

This problem appears to be a very dicey one. This is because the words to avoid are in the millions. While the words to use are usually fewer, say between 2-6 keywords which the site was optimized with for good results. What readily comes to mind is to avoid keywords which have not been pre-optimized for your site. If you are using your own website designed by yourself, recall that you must have optimized the site with certain keywords which enable the site to rank well in Search Engine results. That is what Webmasters call Search Engine Optimization, SEO. If the site was designed by a professional, he too would also have optimized it with keywords relevant to the type of business you are promoting.

The words to avoid are those words which are not useful for your SEO ranking. It is near impossible to list them all here. If however your problem is about listing the right keywords, it would have been a fairly easy problem to tackle because those ones are usually fewer.

Please note that no keywords are really bad as such. What is bad is if the words are not relevant to your type of business. Having said all that, I strongly advise you to avoid the word “blast” either in your keywords or even in text ads. Many Search Engines really “hate” that word. You will be doing yourself and your business a lot of good if you avoid using it to promote your business.

Best of luck in your SEO marketing!