5 Proven Strategies to Grow Your Business with Digital Marketing

Most marketers understand digital marketing to be any type of promotional activity you can carry out on the internet. If you have access to the internet from your computer, smartphone, or any other connected device, it is easy for you to get involved with digital marketing. Online marketers need digital marketing for their advertising and other business promotional activities on the internet. Digital marketing concept has grown and expanded in recent times to include a wide variety of online activities, platforms, and methods online marketers depend on to do business successfully on the internet. To get the best of the internet, you need digital marketing strategies that are effective and result-oriented. These are strategies which somehow help your business to be easily found on the internet. If people cannot easily find your offers on the internet, it will be very difficult for your business to succeed online.



These here 5 digital marketing strategies appear to be very popular with digital marketers because of their effectiveness.

1.  Content Marketing

In internet marketing, content is king. It is imperative therefore for you to habitually and regularly create high-quality, engaging, valuable, and properly optimized content to promote your business.  Such content can be presented in form of website articles, blogs, social media posts, podcasts, videos, and much more to your readers. This is the reason why content marketing is a very important digital marketing strategy used by most online marketers. They depend on content creation and sharing as a very effective marketing strategy to help lure customers to their websites to do business therein.

2. Search Engine Optimization, SEO

SEO involves the use of carefully selected keywords on your website to make it search engine friendly. If correctly used, search engines tend to rank such pages high on their SERPs. A high ranking translates to good organic inbound traffic to the website. When it comes to digital marketing, optimizing content for search engines is one strategy that is way too important to be ignored. Your website must thrive on effective SEO practices even if you are creating a blog post, social media comment, YouTube videos or any other promotional material for the website.

3. Pay-per-click Marketing, PPC

This is one strategy marketers rely on to get traffic to their websites by way of paid ads. Google AdWords system gives marketers the opportunity to take this advantage. It is a way of telling Google search engine to send to your website all inquiries pertaining to specific keywords and or phrases which you’ve chosen and you pay for each click that comes your way as a result. This is a more direct way of getting traffic from Google than organic searches which many digital marketers rely on because it is free. Thus for PPC, every time someone clicks on your ad associated with some specific keywords and or phrases, you pay for the service. The advantage is that Google AdWords buy visits to your website more quickly and regularly than what most organic optimization practices would. For some low ads budget businesses though, PPC could get really expensive if you are unable to manage your campaigns effectively or if you deliberately target high-value keywords.

4. Email Marketing

Email marketing may now sound like old-school strategy but it is still very effective if properly used. The drawback is usually from spam mails which some email channels have devised effective ways to filter out from the mails they deliver. You can find your way around spam and rejected mails by using the services of reputable email subscriber companies or building your own email list which takes time though. Email marketing remains one of the most effective ways of digital marketing and the results can be amazing. People in your reputable and vetted email list already know about your business and may even be eager to hear any new development from you. Such people are more likely to take positive and deliberate action when you present them with new opportunities and or products by email.

5. Social Media Marketing, SMM

SMM is becoming increasingly popular worldwide because of the ease of use and sharing of information. It is because of this quicker form of content marketing that SMM continues to grow in popularity. It is quite simple really! All you need do is to open free accounts in some of the most popular social media platforms like Instagram, Twitter and Facebook, then schedule regular posts on these platforms. That way, they can help you to quickly build your audience, generate leads, and convert them to customers/clients and of course sales. Social media marketing includes optimization and paying for placement at the top of the SERPs of search engines. The results are always very encouraging.

 

Brand Awareness Digital Marketing Strategies

Online marketers are increasingly depending on the internet to create brand awareness for their brands. Careful deployment of many digital marketing strategies helps to make that possible. This is because the whole world is now living in a digital era where more and more people are depending on the internet for practically everything they do.  Most people particularly online marketers are using the internet to promote their products/services, sell, socialize and build their brands while consumers depend largely on the internet for their shopping.  It is by far easier to create brand awareness for your brand by way of the internet than by traditional marketing methods. That is made possible by very careful deployment of well-chosen digital marketing strategies. 


 
There are many ways expert online marketers recommend for increasing brand awareness online but these here digital marketing strategies readily come tops in these recommendations. These strategies rely fully on cost-effective optimization techniques to deliver highly beneficial and very credible results for marketers.

Blogging

Many online marketers do blog as a matter of routine to support their brands. Marketers have since discovered that blogging is an excellent and cost-effective way to achieve Search Engine Optimization, SEO. In addition, one very effective way to keep in touch with customers is to regularly blog about your brand or related topics to it. With regular release of good and highly informative content, blogs have become very useful tools to increase the SEO rankings of websites. If you use the right keywords in your content which search engines like, they as a result boost your rankings in their Search Engine Results Pages, SERPs. When online searchers use these keywords in their searches, your website easily pops up alongside others for their attention. That helps to get the much needed traffic to your website by way of SEO.  It is one of the most reliable ways to get organic traffic to your website.

Search Engine Marketing
 
When properly used, online marketers derive a lot of benefits from search engine marketing. It is one of the cheapest ways of reaching a target audience. Either through content marketing or blogging, the aim is to increase the visibility of your brand online. Search engines are the “eyes” needed to detect and enhance that visibility. You can utilize this strategy by carefully designing and creating ads that appear on other websites or social media platforms. As the ads pop up on other websites and related pages people are browsing on, they help to increase the visibility of your brand. Such ads are usually structured to grab the attention of your audience at the right time making it fairly easier to increase brand awareness. Additional advantage is that you don’t have to be a guru to use search engine marketing. It can be done by anyone with a working knowledge of the computer and the internet at little or no costs at all. If well used, search engine marketing deploys techniques to entice surfers to click on your ads thereby helping to boost awareness and sales.

Boosting Online Ranking

To boost your online ranking, all you need do is to work on your SEO by means of keywords usage and deployment techniques friendly to search engines. SEO is best improved by posting quality content on your website on a regular basis. If you seriously want your website to appear on Google’s high ranking pages, just get your website and its content optimized for search engines. This is a simple technique for carefully placing popular keywords unique to your niche strategically on your website and its content. The correct use of SEO techniques helps to improve your digital ranking. By that, your website could manage to hit the top of Google’s Search Engine Results Pages, SERPs. This somehow helps to increase the visibility of your business. As people become more aware of your business, more people will click on your webpage to see what services you have to offer. That means good traffic to your business and inevitably, sales increase.


 

Quickest Ways to Improve Your Blog Ranking

Webmasters and online marketers now rely heavily on blogging to improve their website’s ranking on search engines. That is because they have come to realize that blogs have become a powerful source for online marketing. However, many newbie bloggers still fail to know that without proper SEO, many blogs never get to rank high in search engines.  The real reason their blogs and websites remain relatively unnoticed by web surfers. Therefore, if you want to utilize your blog for effective marketing of your business, you’ve got to do all you can to improve your blog’s ranking by search engines.

Here are some tips which can help you to quickly have your blog ranking high in search engines:


 
Get Your Blog on Social Media
 
These days, social media is where everyone seems to be. As a result, you get to find social networking sites in almost every corner of the web. Because of the popularity of social media sites, they have become the best places to meet people with the same interests online. That makes them very ideal places where you can get important links. You can easily create a brand name and improve your brand popularity on social media if you regularly post high quality articles which get noticed and attract comments from readers.

Do Blog Commenting
 
This is particularly very helpful when you comment on blogs which are already very popular. The popularity of such blogs somehow helps your comments to be indexed by search engines. That helps your own blog ranking as well. Adding relevant comments to other’s blog posts is another effective way to increase blog traffic. You must be sure your comments are relevant to the topic and informative enough to attract comments. When readers find your comments useful, they naturally get more curious to find out more about you. That consequently attracts clicks on your link back to your own website or blog. That means more traffic!

Give Your Blog Wide Exposure

To boost your blog’s search engine ranking and traffic, you must explore all ways to give it maximum exposure. One of the best ways to do so is by syndicating it with RSS feeds to give it full exposure. With RSS feeds, whenever any modification or addition is made on your blog, your audience gets updated quickly and seamlessly.

Do Social Bookmarking

This is one online activity which only experienced hands in the business can use effectively. When properly done, bookmarking helps immensely to increase both traffic and search engine ranking of your blog. Technically, what social bookmarking does is to allow your blog users to save and create a collection of their favorite bookmarks, categorize them and later share them with other users. These other users can further subscribe the bookmarks to other’s lists and even add bookmarks from other lists to their own. This way, your blog gets further propagation thereby getting exposed more and more. The more bookmarking you do, the more blog traffic you get and that helps your search engines ranking a great deal.

Major Drawbacks to Using Link Cloaking Software

This is the type of issue which could best be directed to seasoned Webmasters and not to amateurs like most of us Affiliates in SFI business. However, let me try to explain it in the plain language through which I understand it. Link cloaking software became useful to protect links from being hijacked by ubiquitous online predators and or hackers. The main drawbacks to using link cloaking software are as follows.

1. It can only be used effectively by experienced online marketers.
2. Some smart online thief can always find a way around the software.
3. The software does not provide foolproof-all-round protection.
4. Link cloaking is not considered as a very reliable security measure.
5. It becomes more reliable only when combined with encryption like WPA, Wi-Fi Protected Access and suck line encryption.
6. You can’t use the software in isolation and expect perfect results.
7. You can only discover if it is ineffective after you have been “hit.”

These are about the major drawbacks I can recollect when you use link cloaking software.
 

Potent Ways to Lead Website Visitors to Your Good Content

Link-building efforts are potent ways to lead website visitors literally by hand to your good content. Even newbie online marketers and bloggers know that link-building has become a very important strategy to direct website traffic. However, many of these marketers focus more on back-linking from other sites than linking within the site. Experience shows that as a poor strategy. While many website owners focus enough time and resources on building a back-link strategy, they fail to create an internal-link strategy. What these people do not understand is that link-building isn’t an either/or proposition. If you're looking to build a strong search engine optimization, SEO strategy, it pays more if you do both hand in hand. Good links help search engine bots to do their jobs better. For instance, the easier you can make the bots' job, the better they like your content and the better they index it for great search experiences. Good links add quality and value to your website by:

Helping to build paths to guide search engine spiders or bots so they find your content more easily,

Helping visitors navigate easily beyond the main menus,

Enabling the sharing of useful, relevant content that’s deeper in your site than top-level navigation,

What links do in your site because of their assistance to search engine bots always have beneficial SEO implications. The easier it is for both humans and search engines to find and navigate your site, the better and faster it will rank in search results. Everyone out there is in search of high ranking in their SEO efforts. That is where good back-linking comes in very handy.

Working on your internal-links for effects may not produce an immediate measurable impact on your search-engine results pages, SERPs ranking. However, if you incorporate an internal-link plan in your bigger back-linking plans, it does have some cumulative effects on your overall SEO strategy. Many webmasters and other experts agree with that. For maximum effects, they recommend retooling this strategy by adjusting vital keywords, internal links and other elements in your website if you want search engines to discover and index your content faster and better. Doing so is the real key to being found easily online. That is the ultimate dream of serious online marketers.