Effective Performance Marketing Strategies Suitable for your Online Business

As more and more people are taking their businesses online, online marketing is also increasing in tandem. Business owners can now easily reach a wider audience around the globe and collect invaluable data. These businesses can rely on this data to design and shape future marketing campaigns and strategies for effective business growth. That is where performance marketing takes its roots and it benefits your business real good if you implement the strategies through popular online channels like Websites, Social Media Marketing and Search Engine Marketing. Following are some top performance marketing strategies you can implement through these channels to grow your business online.

 

Affiliate Marketing

Affiliate marketing is a performance-based business model which involves three parties- Product Merchants, Affiliates and Consumers in a mutually beneficial partnership. Affiliates help Product Merchants to promote products to Consumers and they earn commissions for their efforts. An Affiliate or Publisher earns commissions for marketing the Product Merchant/Advertiser’s products/services. Consumers get quality products to buy because of the promotional activities of affiliates. That is how the partnership works. It is a low-risk and highly flexible business arrangement beneficial to all the partners. It is a cost-effective marketing method where the Affiliate only gets paid for each sale, click or view of the Product Merchant’s page or product. Affiliates can promote products/services through every online channel of their choice using blogs, coupon websites, product review sites, apps, social media, forums, online communities, etc.

Influencer Marketing

Influencer marketing is a digital marketing strategy of collaborating with online celebrities/influencers to endorse and promote product/services for a product merchant. It is a strategic way to tap into the huge audience of influencers and widely expose your brand to their wider audience. That makes Influencer marketing one of the most effective and fastest ways to gain more customers for your business. To get the best results from Influencer marketing, you must endeavor to choose influencers who have a good impact on their audience, and select the right social media platforms that are more likely to reach the market you are targeting. If you choose the right influencers, they can help you to increase your website traffic, gain more sales, and increase conversion, all of which are very vital to the growth of your online business.
 
Social Media Likes and Followers

With over 4.55 billion active users worldwide, social media has become one huge market out there on the Internet. Most of these people are spending quality time on social media platforms 24/7. Social media is therefore a very effective way to promote your business to a large audience. This is more so on the very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, TikTok and Pinterest. If you have more likes and followers for your products and page on these, it can positively impact your new audience. You can even advertise your products/services for free on some of these platforms. You can directly target a segmented audience in a cost-effective way to help you boost campaigns and page likes.

Visual Search

As a hugely beneficial boost to digital marketing, many websites have enabled visual search features on their websites. These features allow customers to use their smartphone camera as a visual discovery tool. This visual discovery tool helps customers to search for their desired products without the need to type out their names. If you install visual search tool on your website, it helps to make the customer’s purchase journey smooth and short. It is therefore advisable to create more impactful visual content to make them stand out among other digital images and graphics. Doing this can even help you to put a step ahead your competition. Google Lens, Pinterest Lens and Instagram have some visual search tools you can install on your website.

 
YouTube Shopping

Presently, online business owners can use YouTube shopping to introduce their products/services to customers when they are looking for them. This is because when customers want to learn about a product/service, many first go to YouTube. Hitherto, many customers usually go to different platforms or websites to buy the product they first searched for on YouTube. But right now, Google directly posts relevant ads on YouTube’s home page and search results to make it easier for customers to purchase the product they are searching for directly on YouTube. That has further popularized YouTube shopping. Presently, whenever a customer searches for a product or its reviews, ads for that product will appear in the search results. Such ads are laser-targeted ads that are very effective.

Search Marketing

With so much digital content now available online, organic ranking has become a huge challenge for marketers. One great way around that at the moment is paid search marketing popularly known as Pay-Per-Click, PPC ads. With PPC, the marketer is charged every time a user clicks on his ad. PPC is presently one of the top marketing strategies to reach your audience. PPC ads are paid ads that usually appear at the top of the SERPs of search engines. This is because sponsoring your ads or marketing content by way of PPC can guarantee that the ads rank well for your target keywords. These sponsored ads can help drive customer action and engagement for your brand in a significant manner.

Dynamic Remarketing

Dynamic remarketing allows you to show ads for the products/services that users have viewed on your website earlier. This is a bit different from remarketing which allows you to show ads to people who have visited your website earlier. They are both very smart marketing strategies using highly targeted marketing messages. With dynamic marketing, you can provide customized ads based on the behavioral data of users. Since the user has already shown interest in some product/service on your website, they are more likely to convert and buy it through dynamic retargeting. For effectiveness, your dynamic remarketing ads must give users compelling reasons to buy your products together with a compelling CTA alongside displaying the products the users have earlier shown interest in. These ads must be displayed at a reasonable frequency without making them irritating or overwhelming for users. You can ensure this by limiting the number of times users can see these ads in a day.

15 Effective Tips to Start an Income-Based Blog

In digital marketing terminology, an income-based blog is a website where you share high impact, informative and entertaining content related to a specific topic in a niche. Once you have a good understanding of the topic you’re writing about and some quality time to dedicate to creating content, you can become a good blogger and earn money from your blog. Such content can include blog posts, videos, podcasts, and more. The real goal of blogging is to attract traffic to your website. Once this traffic becomes steady and impressive, you can then monetize the content through various revenue streams, such as advertisements, sponsored posts, and affiliate marketing programs. That is when the blog becomes a real income earning asset. Here are some top grade effective tips that can help you to start an income-based blog.

1. Create a Content Strategy: Blogging relies essentially on attracting traffic to a website. Consistently creating good quality and high impact content helps this process. For blogging consistency, you can carefully create a content strategy for your blog. This strategy must clearly outline topics, content formats, and frequency of posts. In addition, it must clearly outline how you intend to increase your engagement. This you can do by offering occasional giveaways or widely promoting the content on social media and other online channels.

2. Determine Blog Topics, Formats, and Frequency of Posts: You must carefully decide your niche and what topics you’ll be focusing content on even before creating the content. You must decide on popular content formats like blog posts, videos, podcasts, etc. or a combination of all. Next is to decide how frequently you’ll be making your posts. With these, you can have a clear plan and content strategy in place to enhance your blogging. This will help ensure that you’re creating consistent, high-quality content that resonates with your audience. When your content resonates with your audience, it translates to good traffic.

3. Research Different Income Streams: If you want to make money from your blog, it is important to thoroughly research potential sources of revenue from the numerous ways available to you to monetize your content. Factor in your type of blog and clearly identify which revenue sources are best suited for the blog. You can then make your choices from advertisements, sponsored posts, affiliate marketing programs, selling digital products like eBooks or a combination of them all.

4. Adopt Income Streams Most Suitable for Your Blog: What you consider first when deciding on suitable income streams for your blog is returns. Find out which of the streams will likely bring in the highest returns at modest efforts. If for instance your blog is about Travels and Hospitality, sponsored posts and affiliate marketing programs can be great income streams. Selling digital products like eBooks and online courses can be good income streams if your blog is about Cooking or Gardening for instance.
 
5. Consider Potential Sources of Revenue: Having carefully identified the potential sources of revenue you think are best for your blog, you can then research them thoroughly for more details. Look for reputable affiliate programs like Strong Future International, SFI that offer high commissions if you select affiliate marketing income stream. Look for online channels like social media where you can advertise for free or at very moderate advertising rates. You may in addition research the competition to see what other bloggers in your niche are doing and how they are making money. That way, you can carefully determine which strategies are most likely to be successful on you own blog.

6. Widely Promote Your Blog: The wider your blog is promoted online, the higher its chances of attracting good traffic. Once you start creating content, make it a part of your content strategy to start promoting the blog right away. Use any and every suitable online channel particularly social media to do so. If you are just starting out and with low marketing budget, consider using the very popular social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram and the likes to widely promote your blog. Some of these platforms have free ads options you can take advantage of to promote your blog. If your marketing budget allows, you can use paid advertising, such as Google Ads to drive good traffic to your blog.

7. Develop Effective Strategies to Increase Engagement: For your bog to get traffic, it is important to develop effective strategies to increase engagement. Whatever you can do on the blog to increase curiosity is cool. You can consider onsite quizzes, online polls, giveaways, and competitive contests to garner feedback. Increasing the visibility of your blog on very popular social media platforms like Facebook, Twitter, LinkedIn and YouTube can be quite helpful. If you increase your engagement, your traffic increases in tandem. Good traffic helps to grow your blog thereby increasing its monetization opportunities.

8. Use Social Media to Increase Visibility: Social media is one of the most effective ways to promote your blog. This is more so on the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube with billions of users worldwide. Regularly posting your content on these platforms can help you to reach a very wide audience. Doing this can encourage a whole lot of people to engage with the content and visit your blog. Building lasting and beneficial relationships with customers and potential customers can be derived from there.

9. Implement Strategies to Maximize Earnings: If you join a reputable affiliate marketing program like Strong Future International, SFI, you can quickly commence implementing strategies to maximize your earnings. SFI will give you the training, marketing tools, hints, tips and techniques to get this done. Some of such techniques include but not limited to adding affiliate links to your blog posts, creating dedicated landing pages, or offering discounts and promotions on the go. You can in addition use email marketing to widely promote affiliate products and keep readers engaged with your content.

10. Determine the Best Programs to Join: Many factors come into the mix when choosing affiliate programs to join and work with. Reputation and good commission payments are in the fore. That is where Strong Future International, SFI stands out. On this platform, you can easily choose products/services that offer attractive commissions and are relevant to your niche and blog topics to promote. You can in addition carefully research your competition to find out which programs other bloggers in your niche prefer. Doing so will help you to determine which programs you are most likely to succeed with.

11. Join Reputable Affiliate Marketing Programs: Affiliate marketing programs like Strong Future International, SFI can quickly help you to monetize your blog. Once you join free, you can quickly start to earn income by promoting products/services across multiple online channels. SFI provides free training, marketing tools and support services to help you out. You get paid commissions when visitors purchase products/services through the affiliate links on your blog. SFI provides you the support, training, marketing tools, hints and techniques to maximize earnings on your blog.

12. Diligently Track Results and Performance: In digital marketing, tracking is of paramount importance. That is where Google analytics tools become handy for your diligent tracking activities that help to gauge your performance. This is more relevant when your blog is income-based or monetized. Analytics tools data helps you to accurately analyze the effectiveness of your blog. They help you to correctly identify any areas that may need improvement. These tools also help you to monitor trends to make your blog up-to-date and relevant at all times.

13. Monitor Trends and Make Necessary Adjustments: If you want your blog to be relevant and up-to-date, it is important to diligently monitor trends in your industry with a view to adjusting your strategies accordingly. It is when your blog is up-to-date and attracts good traffic you can expect to generate good revenue from it. Monitoring trends in your industry can immensely help you to be in a good stead to create content that resonates with your audience. If it does, that translates to good traffic. For organic traffic purposes, you will want your blog to be liked by search engines. Therefore, you must endeavor to pay special attention to the regular changes in search engine algorithms. Doing so enables you to quickly adjust your SEO strategies in line with these changes. Good organic traffic to your blog translates to enhanced revenue generated from the blog.

14. Analyze Effectiveness and Identify Areas of Improvement: You can effectively track performance of your blog by carefully analyzing the effectiveness of the blog. Pay good attention to the most important metrics of the blog such as page views, click-through rate, and conversion rate. This information will enable you to correctly identify which strategies are working and which ones need improvement. That way, you can take the right decisions about how to improve on your blog’s performance metrics. You can in addition search for the right opportunities to optimize the blog. Such opportunities include but not limited to how you can better create good headlines and other content optimization strategies all with a view to greatly improving the user experience since improved user experience usually translates to good traffic.

15. Invest in Paid Advertising: Yes, if you have the financial resources to do so, you can invest in paid advertising to drive more traffic to your blog. You can invest in PPC Google ads that allow you to directly target a specific audience and track the performance of your campaigns. Despite the associated costs, paid advertising is usually a worthwhile investment if it leads to increased blog traffic and revenue.

Wrapping Up

Starting an income-based blog can be quite challenging at the outset but it remains a great way to make money online by way of blogging and content marketing. If you regularly create valuable and high impact content on your blog, you can monetize it with the right techniques to earn worthwhile revenue from the blog.

3 Major Types of Affiliate Marketing Popular with Affiliate Marketers

Popular among affiliate marketers are three major types of affiliate marketing. What really differentiates these three types is the level of involvement of affiliates with the products/services they are marketing. Yes all affiliates earn commissions by promoting products/services but their level of involvement or relationship with the products/services they are marketing makes the difference on how they promote these products/services. So, one great way to understand and identify these three types of affiliate marketing is to understand the different ways affiliates promote products/services and make money online even though they all earn by way of commissions.

1. Involved Affiliate Marketing

In this type of affiliate marketing, the affiliate is directly involved in the use of the product/service. As the name implies therefore, involved affiliate marketing is a situation where the affiliate marketer has used or is using the product/service and can therefore vouch for the product’s quality and authenticity. Since the affiliate has used or is currently using the product/service, he has the requisite confidence that he can convincingly share to others his positive experiences with the product/service. It is this experience that serves as the real advertisement for the product/service and a trusted source of information. By doing this, affiliates are very much aware that their reputations are at stake with their audience if they provide unreliable or false information to the audience. This can really be a challenge if issues come up with the use of the product/service they are promoting. If they don’t want to compromise their reputation and integrity as very vital ingredients of successful marketing, they need to be real and always come clean with their audience.

The real benefit of involved affiliate marketing is that the affiliate already possesses the requisite knowledge of the product/service he is promoting to drive good traffic. That traffic can however be compromised if the affiliate hasn’t used the product/service himself. In such scenario, he runs the risk of endangering his audience’s confidence by suggesting it. A backlash from such dishonest suggestion can be bad for business.

In involved affiliate marketing, instead of spending money encouraging people to click on banner ads, what the affiliate marketer simply does is to leverage his influence to promote the right products/services that his potential customers may genuinely need. The kind of audience trust needed in involved affiliate marketing requires more effort to develop though. But, it is worth the while because it is essential for creating a long-lasting business relationship built on trust.

2. Unattached Affiliate Marketing

In unattached affiliate marketing, affiliate marketers have no affiliation whatsoever with the product/service they are promoting. They do not have product usage experience and as such cannot make helpful claims about its authenticity. They therefore lack relevant experience or authority in the marketplace about any product/service they have no experience at using.

Unattached affiliate marketing may seem unappealing due to the lack of commitment, but affiliates who simply want to make money without investing in the business or the customer base are attracted to it. They find a way around their lack of commitment by adopting PPC (pay-per-click) marketing campaigns to market their products/services. Doing so may be expensive though but it serves the purpose of affiliate marketers who do not mind spending a bit of money to promote products/services. Such affiliates invest in PPC because the ads are targeted and effective. When these affiliates execute PPC marketing campaigns with an affiliate link, they always hope that interested consumers will click it and make purchases independently.
 
What makes unattached affiliate marketing appealing to marketers is because it requires little to no physical effort on the affiliate’s part. Such affiliates usually have a very high reliance on their online target audience’s reputation and trust which they have built over time. Unattached affiliate marketing is quite suitable for affiliate marketers who do not have the time or desire to develop such mutually beneficial affiliate connections with an audience.

3. Related Affiliate Marketing

Related affiliate marketing entails the promotion of a product/service by an affiliate who has some sort of connection to the product/service. What this means is that the affiliate marketer has some sort of connection to the target market. This gives the affiliate some marketing authority since he already has a well-established influence over an existing audience in this niche. It is this relationship the affiliate leverages to successfully market the products/services in the affiliate’s niche market. The affiliate marketer thus has the requisite inside knowledge to drive good traffic to the products/services he is marketing. The only snag here is that even if affiliates are connected to a product/service, if they haven’t used it themselves, they run the risk of endangering their audience’s confidence if they suggest it to them. But a related affiliate remains a credible source since he possesses the authority and knowledge required to drive good traffic to a product/service. A related affiliate however provides no guarantees on the effectiveness or otherwise of the product/service he is promoting. That is a bit of a marketing drawback though.

Top Tips to Monetize Your Website

As technology changes, so is the use of the internet particularly as it relates to websites. Making money on the internet is presently a given if you know what you are doing. These days, enterprising marketers can take advantage of internet technology to create websites/blogs, monetize them and make money on the internet. If you monetize your website/blog, it becomes a very valuable digital asset. It can help increase your earnings and boost your revenues. You can build residual income through it as well.

Below are top tips that can help you to profitably monetize your website.

Affiliate Marketing

Affiliate marketing is simply a products/services promotion and commissions earning business. You can promote affiliate products/services out of your website and consistently write product reviews as a way of monetizing your website/blog. You must first be sure your website/blog has a large audience of readers to attract good traffic. When readers use the affiliate links on your content to purchase products/services from product merchants you’re affiliated with, you earn commissions from the sales. This way, you consistently earn some money without doing any more serious work except just posting an affiliate link on your website/blog to attract good traffic. You can directly generate consistent passive income this way.

Running E-Courses and Lessons

If you have some special knowledge and skills, you can create e-courses and lessons to sell out of your website. Doing so is one great way to earn passive income through your website. If you have a specialization or something useful that you want to impart to your readers, publishing it as a lesson or an entire course could generate good income. You make money when your readers pay subscription fees to receive these lessons. If your lessons are in pre-recorded videos, people can buy the privileges to access them whenever they want.

Google Ad Exchanges

Ads exchanges are relatively new technologies to monetize websites. Websites and apps can actually partner with Google’s Authorized Buyer program to sell ads because the program has a large ads inventory to exchange. Websites can thus use this exchange to connect with buyers from Google Ads and other marketplaces easily. A very large market place indeed! Through the exchanges, publishers can indeed sell their ad inventory directly to buyers. This gives them much more control over their ad spaces. These exchanges usually engender a stronger competition for ad inventory. Doing so directly results in increased income per ad unit sold. You can therefore earn a tidy income from ads exchanges.

Content Sponsorship

You can also use content sponsorship to effectively monetize your work thereby creating multiple channels of earnings. You can publish sponsored posts on social media, pitch sponsored videos series and collaborate with established outside brands to deepen your online presence. Content sponsorship allows businesses, individual product merchants and brands to partner with any content creator by using sponsored content as part of their marketing strategy. If this happens, exactly what do content sponsors benefit? They directly benefit from more exposure and a better-qualified audience. That potentially guarantees more earnings and increased revenue for sponsors and publishers.

 
Subscription Programs

You can earn money from your website by adding a subscription program to the site. You can deliberately create a paid-for section on your website with a specific theme and add value to it to make it worthwhile for your readers. Through this section on your website, you will be able to charge readers who want to have access to specific content on the membership section of your website. That way, you can generate some tidy income from your website if your content is of high value and impactful. This section allows the content creator/website owner to sidetrack or even eliminate the need for additional advertising or marketing campaigns because there is some assurance that incentivized readers will be coming back on their own volition to access the content they have subscribed to.

Pay-Per-Click, PPC Ads
 
Presently, Google AdSense appears to be the most popular and reliable tool for pay-per-click (PPC) advertising. This is how it works. When a reader clicks on an ad banner on a website, a website owner that uses a PPC model of online advertising receives an income. That is income that is paid per click. The more of such ads banners on your website, the higher the chances of getting more clicks and earning more income. This process is further enhanced if your audience is large and your traffic is high. You can scale up the process if you have many websites where you can run the same Google AdSense code on.

Wrapping Up

You cannot successfully monetize your website without hard work, dedication and strategic knowledge. That is where the foregoing top tips come in very handy. If you know what you are doing and with the right approach, you can create a high value content on your website that will attract readers and even brand sponsors. That is what sets your website on the right track for monetization. Once the monetization processes are properly set up, you can earn income from your website in perpetuity. That is another term reference for the highly valuable passive income.

4 Quick Start Affiliate Marketing Tips for Beginners

If you have operational knowledge of the computer and the Internet, even without special skills, you can begin and earn money from Affiliate marketing. Even if you don’t yet know what to do, you can join reputable affiliate programs like Strong Future International, SFI and you’ll be led by the hand. As soon as you join up free, you’ll benefit from excellent training and have access to marketing tools you can use for free. You get paid your earned commissions at the end of every month. With the guidance of SFI, you’ll quickly learn the right techniques to properly market products and earn good commissions.

Following are some tested tips that can help you to get started very quickly.

1. Have Your Own Website: At Strong Future International, SFI one of the benefits you get as an affiliate is to have your own unique webpage to market out of. On this site, you can create content, promote products, monitor your campaigns and earnings as well as have some fun playing games. Getting free traffic to your website may be a huge challenge at first but you can always find a way around it. If you like, you can have a separate blog website and social media accounts to promote your website and affiliate links to products. You can consistently update your blog content with topics that people love to read and that helps to attract traffic to the blog. Both the social media accounts and blog content are all geared towards attracting online traffic to your affiliate links. These affiliate links on your content help to lure your blog readers to buy the affiliate products you are marketing. If you are consistent in generating good content, it will make your articles and website to come up in Google searches. That way, many people will have the opportunity to find your website and affiliate products through web searches. That means traffic, good organic traffic to your website.

2. Start Your Own Affiliate Marketing Store: You can have your own e-commerce store at SFI TripleClicks to sell your own affiliate products. It is FREE to create and you pay nothing until you make a sale. In your e-commerce shop, you can sell physical products and e-products. You can for example create and package high quality how-to information in eBooks and start selling them out of your e-commerce store. In SFI TripleClicks, you’ll have the advantage of having thousands of affiliates helping you to market these products and earn commissions through SFI affiliate program. Steadily as you make sales, you earn money and your affiliates earn commissions from the sales they generate.

3. Use Pay-Per-Click, PPC Marketing Technique: You can make sales through PPC ads on Google. This arrangement costs a bit of money though to pay for the ads. These ads are direct and very effective and your cost comes from each click Google delivers to your website. The commonest way you can set up PPC ads is through Google AdSense.

4. Diligently Build Your Own Email List. A responsive email list is a very valuable marketing asset to affiliate marketers. It may take quite a while to build up your own email list though. As you build your email list, you can get your affiliate marketing business generating income alongside. Through popular websites like MailChimp or Aweber you can set up your email list much faster. Marketing techniques like CTA, PPC, Articles marketing, token e-products gifts in exchange for email addresses, special promos and numerous other digital methods are great ways to build a responsive email list. A responsive email list becomes a valuable digital marketing asset to email your regular marketing messages, content or newsletter with your affiliate marketing links embedded.

Wrapping Up

With these few ideas/tips you can quickly get started in affiliate marketing no matter your background or experience. It is strongly recommended you join a reputable affiliate marketing program like Strong Future International, SFI to learn the ropes as quickly as possible. As you get more skillful and comfortable with affiliate marketing, you can begin to diversify into more technical variances like dropshipping for instance. The better and more experienced you become in the business, the more money you earn.

10 Lead Generation Best Practices to Grow your Online Business

Every online business owner needs leads, positive leads that can generate conversions. That is one of the primary requirements to grow a business online. Generating leads for your business a bit tricky but if you know what you are doing, it is always worth the while. To generate leads online, you need the right techniques and digital channels. However, no matter which digital channel you’re using, there are some techniques you cannot afford to do without if you want good results. Below are some proven techniques that can help you to generate leads no matter which digital channels you choose to use.

1. Automate marketing efforts where possible: AI and marketing automation are becoming hugely popular with online business owners to generate leads. Automation helps business owners to get more marketing and promotion done with less time and resources and with astounding results to boot. The more marketing and promotion you are able to do, the more leads you generate.

2. Make sure you’re targeting the right audience: If you are marketing online, marketing without targeting the right audience is akin to marketing in the dark. If you are targeting the right audience particularly by way of segmentation, you generate more and better leads.
 
3. Create lead magnets that will pique interest: The average online surfer is always very inquisitive. If you make sure the lead magnets in your website are sufficiently worded and positioned to pique their interest, they click in.

4. Explore and experiment with new lead generation channels: As trends change, so are the Internet and marketing channels. You can experiment with new lead generation channels to determine which gives the best results, and then use more of such channels.

5. Capture the most essential, basic information on lead generation forms: Every online marketer who wants to be effective must know what type of customers to target. If you can design your lead capture forms to capture the basic and vital info about your target customers, you can generate leads better.

6. Benchmark conversion rates across channels: Bench marketing conversion rates across channels enables you to collect quick data and to make comparisons as to know which channels are giving the best results among the various channels you are relying on for lead generation. The info you get enables you to determine which channels to pay more attention to for more lead generation.

7. Focus on mobile marketing for people with smartphones: With Google reports presently attributing over 60% of search data to mobile devices particularly smartphones, marketers can no longer afford to ignore mobile devices in their marketing campaigns. If you optimize your website for mobile, you can take good advantage of the huge number of mobile users to generate leads.

8. Segment leads and sort and score them: Segmenting leads makes them easier to target and market to with the right marketing messages. If your marketing messages reach the expected targets, they tend to be more effective in generating leads.

9. Blog regularly and thoughtfully: Blogging remains the most preferred form of content marketing among online business owners. If your blog content is of high quality, relevant and informative enough, it tends to help generate more leads.
 
10. Integrate your organic and PPC efforts: In digital marketing, what works either singly or in combination is what business owners prefer. This is why many business owners usually like to experiment with ad types and combinations, ads and channels combinations, and whatever marketing activity and strategy they are able to integrate or combine to generate leads. Whether used singly or in combination, marketers experiment with SEO, search engine marketing, Google PPC ads, and Social media ads and so on to generate leads.

Last Line

Even though generally, digital marketing may be a broad marketing terminology which changes with trends, without it, generating leads online is near impossible. The foregoing tactics/techniques are all digital marketing-related and they are some of the best practices out there on the Internet to effectively generate leads. If you deploy these tactics/techniques well enough in your next marketing campaigns, they will no doubt be of immense assistance to your leads generation efforts.