Creative Influencer Marketing Tactic: Boost a Newsletter

 Every active digital marketer knows or should know what a Newsletter is. When properly used, they are a very useful marketing tool. Marketers have since discovered that Newsletter services are an interesting (and more private) alternative to public blogging and social media. This is the real reason some influencers are using them on their own or as a supplement to their web presence. With Newsletters, promotion opportunities are similar to blogs, with branded content naturally woven into the influencer’s images and copy. That is the catch, using them to effectively get your product or service out there.

Just like public blogging, there are also many options with Newsletters. Aside from all of the options, it is very important not to be overly rigid in your marketing requirements. Influencer marketing works best when brands can be mentioned and promoted organically. This is the view of many experts in digital marketing. For real effects, it is best to establish permissions, goals and brand assets, then allow influencers to work their magic, whatever the medium. In the end, there are plenty of ways to go beyond the blog to hit your specific key performance indicators. Newsletters come in very handy as one of those very effective ways.

Creative Influencer Marketing Tactic: Gather, Analyze and Use Data

 If you want to succeed as an influencer marketer, one of the things you must do is to find ways to know as much as you can about your target audience particularly the behavioral patterns, trends, tastes and even expectations. The Internet is where to go to get real and authentic information in that regard. Using Analytics is also a very potent way to gather information and feed back about your target audience. Google Analytics is very easily accessible online and very influential too in the field of online data gathering. Easy access to the Internet also means easy access to credible data using Google Analytics. What matters is to be extremely curious as an Influencer Marketer.

If you are curious about how your target market will react to your new product or service, just get online and gather relevant data which on analysis will give you the right information you can rely on for your marketing efforts. If you know what you are doing, you can poll a like-minded influencer’s audience to get an early read on things. Easy one-click polls are a popular feature in Instagram, Twitter and Facebook and they are a great and reliable way to gauge interest. A note of caution! Gathering data is important but it is not as important as being able to analyze and use such data for influencer marketing purposes. Never you forget that!