4 Creative Marketing Campaign Ideas to Promote Your Business

Expert marketers tell us that visual marketing involves using images, videos, infographics and memes to deliver valuable and relevant information in an engaging visual format. It simply means marketing with visuals/pictures. It is highly effective because visual content usually has a higher impact on people’s minds than written content. The real reason it manages to get more people to visit your website, know your brand better and patronize your business much better than with written content. With the increasing use of social media sites like twitter, facebook Pinterest, Instagram and a host of others, visual content marketing is becoming more and more popular by the day. The real reason smart digital marketers and business owners now use these strategies more profoundly for their visual campaigns. 


 
Here are 4 main benefits of visual content marketing which your own business can take full advantage of.

#1: Increased Website Traffic

Every online marketer wants traffic, traffic and more traffic. What gets this traffic best is what is best for the business. Visual content is uniquely important at giving a unique touch to any website/blog thereby helping to grab the reader’s attention fairly easily. Even though online marketers like playing with words to show the value of their products and services, making use of visuals in addition to words always manages to have a greater impact on readers. That translates to the much needed traffic every online business needs.

#2: Better Customer Engagement

The more customers’ attention is engaged on a site, the higher the chances of their taking positive action. Characteristically, visual content is more engaging and powerful than written content. A combination of both works well to attract better attention from customers. If you add pictures and graphics to your written content, your marketing campaigns become more interesting. That translates to better traffic.

#3: Increased Conversion Rates
 
There is research evidence that a brand’s video usually influences over 80% of viewers to buy a product or service from the brand. The real reason it is smart business to use visual content as a marketing strategy to generate leads and increase sales. In practical facts, a very high percentage of people usually get to know about a product faster by simply watching a video. Exactly why smart marketers have come to realize the real importance of visual content marketing strategy as it relates to increase in conversion rates particularly when such visuals are incorporated in the landing pages of websites/blogs.

#4: More Brand Recognition

Experienced marketers now know that many more people learn faster mostly by way of visuals. That most people comprehend better with images, videos, and other visuals than with written words. Therefore, you can easily raise brand awareness among your target audience if you incorporate visual content marketing strategy in your marketing plans. A sustained effort at that usually helps to gradually increase the much needed recognition for your brand. Updating your business website and landing pages with compelling graphics, icons, photos, and videos helps brand recognition much better and faster on the long run.

How to Earn Money and Authority by Blogging

If you are in internet business and you don’t have a blog, you are missing out a very vital business boosting activity on the internet. You may already be aware that blogging offers amazing opportunities to build authority and earn income online for any business you are involved in. What counts in blogging is your expertise and how you can convey it for others to benefit from it. Everyone knows at least one thing better than others. That is where they have their expertise. For that reason, it is possible to blog about any and everything on this planet. What counts most is to carefully choose a niche where you are really grounded in knowledge then start writing about it. You can establish authority faster with a specific issue meant for a specific audience than to dabble into all sorts of topics meant for no particular audience. Just write well and write about what you know well. That is all it takes. With sustained efforts and time, your blog can grow into a real business. When it becomes popular, it is capable of generating real income for you and positioning you as an authority in your chosen niche.

Here are some tested and proven ways you can use your blog to gain authority and make money.

#1. Google AdSense display ads

When your blog is fully established with good traffic, you can apply to Google to get Adsense code. Installing this code in your blog allows Google to display ads on your blog. You get paid per view and per click each time a visitor clicks on these Google Adsense ads. If you can drive enough traffic and generate clicks, the money you earn can really begin to add up real good.


 
#2. Video Ads

If you have a sizeable followership on social media sites like YouTube or Instagram, you can also embed codes on the videos to earn money from clicks. If you know how to, you can either create short videos showcasing the products/services being advertised or you use ready-made videos provided by the companies you are helping to market.

#3. Affiliate Marketing

This is one very popular way to earn money online using affiliate programs. Adding affiliate links to your blog posts is another great way to monetize your blog. These affiliate links are displayed in your blog through banner ads and native ads. If any sale is made through these links, you get paid an agreed percentage commissions by the advertiser. A great way to make money online if you know the ropes!

#4. Selling Blog Ads

If your blog becomes very popular and well known, you can sell ads spaces directly to advertisers. Even though it may take time and consistent effort to establish yourself as a trusted resources center, it pays off on the long run if you manage to build your personal or business brand, and maximize your audience reach and performance in the process.

#5. Selling eBooks

This is one great way to build and establish your expertise online. As your authority and expertise grow, you can then start to produce eBooks and online courses for sale. With eBooks and related courses, you can explore deeper into any subject or material that matters most to your audience. That way, you can offer exclusive content that isn't readily available on your blog through the eBooks. Once your readers recognize you as an expert on the subject matter which they relate well with, many will be willing to pay a premium for more information from you.

#6. Expert Consulting

Many bloggers have discovered that you can use your blog to position yourself as an expert in any field. When you become recognized as an expert in any field, naturally people always want to know more from you and many are willing to pay for it. If that happens, you have become a paid consultant. You can then start to offer coaching services directly either through eBooks or webinars. As a coach, you can offer guidance and counseling, strategic thinking, advice in getting things done or learning some skills.

#7. Selling Ad Space in a Newsletter
 
By the time your blog becomes very popular, it is smart to have an email newsletter associated with it. Good quality and highly information newsletter is best. If the newsletter has a high subscription, you can sell ad spaces on it for extra income. What works best is to have a sizeable mailing list with fairly high engagement rates. The money rolls in as a result of the ads you run for advertisers.