Tips to Write a Great Blog Post

 Traffic and leads are the real essence of writing blog posts. Your blog could have everything it takes to make it important, but unless you’re significantly generating traffic and leads from it, you may be missing out on a lot of competitive advantage that other businesses are enjoying from blogging. Most marketers very well know that it is much easier to get leads when you blog than when you don’t. When you have a good blog in place, it becomes fairly easy for you to generate traffic and leads. What really matters then is how to write great blog posts capable of generating satisfactory results.

Here are some tips to get things done properly for good results.


 
Resolve to Write Great Content Always

This is a tested and proven marketing fact. When you have great content on your blog, the content becomes a resource for both your market and your industry. That’s the first step. You must write what people like to read which will benefit them in terms of information, education and even entertainment. When your content is good, it tends to go viral fairy quickly. That is when other sites will be able to link to your useful posts and attract potential leads towards you. Most marketers know this to be one hassle-free way of generating traffic and leads fairly easily.

The Opening of Your Blog Posts must Arouse Curiosity

This helps to pin down readers’ attention. Experts advise that a great way of beginning a blog is to lead with a fact, question or statistic catchy enough to hold attention. You can present the readers a problem and aim to answer it within the first few opening sentences as a way of giving your audience real value straightaway without any rigmarole. If your introduction manages to convince them enough, it could hold them to stay on and look better into your blog for the answers they are looking for. Your biggest challenge therefore is how to create a strong opening with which to win someone over in a very short amount of time to keep them reading on.

Post More Long Form Blogs

Expert bloggers have since discovered that long-form blog posting sometimes generate 10 times more leads than short-form posting. The reasons are not farfetched. Search Engines love long form blog posts more than short ones and they tend to rank them higher in their search results. Experts recommend a minimum of 350 words to as long as 1500 words or even more. These are more likely to cover more subject depths and answer most queries and concerns of readers. Long form blogs always manage to attract better traffic and even leads.

Post More Visual Content

Visual content like images, photos and videos are better at arresting readers’ attention than written content. Blog posts that contain a lot of visual content are a lot better for generating leads. Everybody likes looking at something interesting and attractive so visuals can provide more insight depth than text. More readers really gauge the meaning of any message through visuals than any other method because images really enhance posts. They help boost their appeal thereby making more people read the entire post. Images help to provide an emotional connection and a deep, personal connection with the reading audience.

Always Test Your Content Yourself

You can test your blog yourself by assuming you are a stranger reading what you have posted. You can do this by pretending that you are someone else visiting for the first time then ask yourself the following questions:

How relevant is the post to my needs?
Am I better informed about the subject matter?
Do I feel inspired enough to carry on reading?
Would I rely on this blog for information in future?
Have I seen a clear and better answer to my problem?
Does the blog make for easy reading?

If after this test your answer to all the above questions is in the affirmative, it is a good pointer that you have a good blog post out there which is capable of generating traffic and leads.

Direct Invitation to Act

A call-to-action feature is a must for any blog hoping to generate traffic and leads. It must be visible and strategically displayed on your blog in such a way that it can’t be missed or overlooked by visitors. In addition to your call-to-action, you can also embed links within your content to direct readers to relevant sign-up pages, e-books, gift tokens and even additional relevant pages and or more information.

 

Top Social Media Blunders to Avoid

These days, nearly everyone is on social media but not everyone does the right things with social media. You’ve got to do the right things on social media to get the right results. Those right things include social media planning. You’ve got to plan out your social media campaigns to avoid making avoidable mistakes on the platforms. With some patience and a willingness to learn, social media can take you a long way in your marketing campaigns.


 
To succeed on social media and make it real good, you’ve got to pay particular attention to the following common mistakes.

#1. Not engaging sufficiently with your readers
 
On social media, the people you interact are the key to your marketing success. If you are not sufficiently engaging with them, your business is the loser. Responding to comments and inquiries in a very prompt manner is highly effective at building engagement with your social media page.

#2. Demanding that your readers share your page

This is a no no! Your readers must have sufficient motivation to share your content on their own volition and not by your asking them to do so. Asking users to share your info without providing relevant motivation for them to do so does not work. If your users don’t have good reasons to share your content, they simply won’t.

#3. Not sufficiently luring engagement

It pays all parties to engage sufficiently on social media. Many users will not act unless you lure them to. You do need to lure users to engage with your profile by offering them incentives and asking them to participate. It is best to give them great ways to do so. Such ways must be motivating enough to wear down resistance.

#4. Not daring and experimenting enough

You may need to experiment a little to find out what works for you on your
profile. Be willing to do this often as you are not alone. Everyone is doing virtually the same things out there on social media. It is not how you do it that matters most. What matters is results and nothing else.

#5. Not attaching high value to your account

Many people do not realize that their social media accounts are very valuable assets for their marketing campaigns. Many see these accounts as mere play stations. If you want to be a great marketer, you must attach very high premiums to your social media accounts.  For good marketers, social media isn’t something to leave to chance or be done half-heartedly. It is best approached with all business seriousness. If you don’t, you lose out big time.

#6. Not detailing your profile

Your social media profile is your main front office attraction. It pays to fill it out in great and attractive details. Failing to do it adequately and professionally can hurt your campaigns. Experts recommend that you’ve got fill-out your profile with needed info about you, photos, keywords, and other posts because they help to get the best results. 


 
#7. Not posting often

Regular and fresh content is good for SEO in your social media accounts. Periodically updating your profile gives you better algorithm standing and helps users to find you online. The easier it is for them to find you, the better for your marketing campaigns.

#8. Relying only on ads to boost traffic

Experts advise the use of all available means to get traffic to your site not by just great ads alone. It is an error to rely on ads alone to get traffic since there are other traffic boosting methods which can even be much more efficient than ads to get traffic. You’ve got to focus on building better search engine optimization, SEO using the right SEO techniques and keywords to build organic traffic to your profile. That is more reliable on the long run than relying solely on ads to attract traffic.