SEO Tips to Better Rank Your Website on Google

It is increasingly profitable for many small business owners to rank their websites for Google being the search engine which accounts for over 60% of total searches online. These business owners do this by working on effective SEOs for their websites. These SEO techniques help Google to rank these websites high in SERPs thereby helping to grow the businesses. For the growth and survival of any small business online, there is need to invest in SEO techniques for the business. This makes SEO a must-use technique for every small business online. If you choose to ignore or neglect SEO for your own small business, you inevitably become vulnerable to your competition. SEO helps your business to easily compete with and beat other brands even on a small budget. This is aside from the fact that SEO is a worthwhile investment which yields several traffic-related benefits for your business.

If you follow these here small business SEO tips to help rank your website on Google, you can easily grow the business with SEO.

Acquire a Mobile-Friendly Business Website

If you acquire and use a mobile-friendly website for your business, it helps to provide a rich experience for your brand users. That makes it to really look professional and user-friendly since over half of local search results now come by way of mobile devices. To enhance that, the website must be well structured, easy to use and fast loading. Its esthetics, style and design, must be simple, eye-catching and attractive.

Use a Separate Webpage for Each Product on Display

For your local SEO efforts to be effective, it is advisable to create specific pages for each product you are selling. Doing so allows you to rank higher for each product page for multiple keywords. The common practice of many small businesses listing all their products on one page particularly on the homepage is not a good practice for SEO reasons. Listing your products on separate pages and sub-pages helps to make searches easier for your customers, reduces search efforts and boosts your rankings. Customers tend to do better business with your website as a result and the impact on your revenue is positive.

Acquire Local Backlinks

No business operates in a vacuum. The reason a business must relate with other local businesses complimentary to it by way of backlinks. To acquire local backlinks, it is a very smart idea to always ask your business partners, local business directories, local news publications, bulletins, trade journals and suck like publications to link and cover your business. Many of them will gladly do so because they need good content as well for their own publications. If well connected, local backlinks and citations can be very important parts of a successful local SEO campaign for most small businesses.

Optimize for Local and Voice Searches

Presently, marketers are paying more and more attention to local searches because of the huge benefits. The reason it is now imperative to optimize your website for local searches. With more than half of local searches attributable to voice searches, optimizing your website for both local and voice searches is now a very good business idea for small business SEO efforts.

Ensure Your Business Listings are Up-to-Date

If you are doing business online, listing your business on directories may not be strange to you. You must know that business listing profiles such as Google My Business, GMB, are very important for your business. With GMB profiles on Google, businesses benefit from good Google rankings which help them to easily attract and get good customers to do business with. To help Google optimize your GMB profile properly, you must endeavor to keep it updated with your latest business contact details, including working hours, business addresses, phone numbers, email, social media accounts, etc. which help searchers to easily make contact with your business.

Identify and Use Targeted Keywords

If you have some experience with SEO techniques and online marketing, you must know that keywords do not have equal value for your business. Some keywords do have high search volumes but not very profitable, while some could be profitable but have small volumes. This is why you need carefully targeted keywords in your SEO efforts. The success of any SEO campaign depends hugely on the use of targeted keywords. That’s why you need to carefully choose the right and profitable keywords to optimize your small business website. Give a preference to long-tail keywords since they are easy to rank and more profitable than short keywords. The intent behind a keyword is what makes it profitable because that is what users are searching for. Finding it easily is what helps to direct users to your website and the products you are selling therefrom.

How to Revamp Your Digital Marketing Strategy

Are you an online marketer? Is the traffic inflow to your website dwindling? Are you experiencing any drop in leads and sales? If your answer is yes to any of these three questions, all you need is to re-energize and revamp your marketing strategy. First place to look is the internet and the growing trends in it. The internet is one great phenomenon that dominates consumer shopping behavior. If you can shape your digital marketing strategies to take full advantage of the internet, you can easily revamp such strategies. Digital marketing is a gateway of the future for online marketers. If you want to join the train of successful digital marketers, developing and implementing a robust strategy for your marketing campaigns is the way to go. If you already have an ongoing marketing campaign, but it isn’t performing as expected, there is a good chance the strategies you are using are flawed.



To solidify your plans and revamp your strategies in your digital marketing efforts, follow these tips.

Make Research a Priority

Every digital marketer needs a lot of research to help maintain a correct marketing course and to be able to make sales. Granted, research may involve some tedious and grueling process, but, it is very vital for the success of your marketing campaign efforts. It helps marketers to predict marketing trends which they greatly need to save time and money, stay one step ahead competitors and assist marketers to avoid some of the most common pitfalls of digital marketing. Every digital marketer needs to devote some time to data-backed research. Even if your gut-feelings have been helpful in the past, it is best to always back up your strategies with good research. Good research helps you to know your target audience and your competitors better. With that knowledge, you can easily revamp your marketing strategies for better results.

Diversify Your Communications

On the internet, a virtual community enjoys a very wide world of its own. That world is of immense depth and diversity. To make any impact in such environment, it helps to diversify your communication efforts and presence in the virtual communities. The best way to go is to have multiple outlets of your brand using all feasible communication channels effective in the virtual world. For introduction to new brands and promotion of older brands, many consumers now rely hugely on many social media channels for information. You can easily open accounts and run your marketing campaigns on many social media platforms. So, by diversifying your communications, you can strengthen your digital marketing strategy and solidify your online presence.

Hire a Digital Marketing Expert

As most digital marketers very well know, digital marketing is a science. Every move requires careful planning and execution to ensure that the strategy is foolproof. No matter how experienced you are in digital marketing, at times, you may not have all the answers to many online challenges. For instance, if SEO or Search Engine algorithms are not your specialties, it is where expert services become imperative. Hiring the services of digital experts is the easiest way to spot and fix digital problems. You may be required to pay some fees for the expert/professional services but that is always a great investment to make in your online business. Investing in digital marketing somehow helps to empower businesses and ensures their financial security, with good returns to boot.